How to do email marketing that works. Why email marketing makes 10X the money of display advertising. Increase email deliverability with better design and email marketing strategies. Perry Belcher teaches at Traffic and Conversion Summit.

1. perry@nativecommerce.com 512-971-5049 (text first)
“The MAGIC
FORMULA! That
TRIPLES EMAIL
REVENUE”

2. perry@nativecommerce.com 512-971-5049 (text first)
“WHAT WE LEARNED
SENDING OVER
1.2 BILLION EMAILS
in 2016”

3. Digital Marketer
Co-Founder
Native Commerce
Co-Founder
Digital Retailers
Association
Co-Founder
• Copywriter
• Investor
• Advisor
• Singer
• Fisherman
• Foodie

5. now, let’s work
the system
perry@nativecommerce.com 512-971-5049 (text first)

6. perry@nativecommerce.com 512-971-5049 (text first)
“TO GET YOU EMAILS
READ THEY HAVE TO
GET OPENED”

7. perry@nativecommerce.com 512-971-5049 (text first)
7:00AM
MAIL 10% OF YOUR
LIST YOUR PROMO
WITH TWO HEADLINES
WAIT ONE HOUR

8. perry@nativecommerce.com 512-971-5049 (text first)
headline test results
headline test “b”
mailed to 50,000
4664 opens 9.38%
676 clicks 14.5%
41 sales @ $19.95 6.1%
$817.95 REVENUE
headline test “a”
mailed to 50,000
3422 opens 6.54%
464 clicks 14.2%
27 sales @ $19.95 5.9%
$538.65 Revenue

12. perry@nativecommerce.com 512-971-5049 (text first)
“you have TO GET YOU
EMAILS clicked to
make any sales”

13. perry@nativecommerce.com 512-971-5049 (text first)
8:00AM
MAIL 10% OF YOUR
LIST HEADLINE WINNER
WITH TWO BODIES
…WAIT ONE HOUR

14. perry@nativecommerce.com 512-971-5049 (text first)
body test results
body test “b”
mailed to 50,000
4988 opens 9.37%
626 clicks 12.5%
38 sales @ $19.95 6.1%
$758.10 REVENUE
body test “a”
mailed to 50,000
5,036 opens 10.0%
clicks 917 18.2%
55 sales @ $19.95 6.0%
$1097.25 Revenue

17. perry@nativecommerce.com 512-971-5049 (text first)
9:00AM
MAIL REMAINING 80%
OF YOUR LIST WINNING
COMBINATION

18. perry@nativecommerce.com 512-971-5049 (text first)
full list results
would have been “b”
mailed to 1,200,000
78485 opens 6.54%
9810 clicks 12.5%
598 sales @ $19.95 6.1%
$11,930.01 REVENUE
control combo “a”
mailed to 1.200,000
114,608 opens 9.55%
clicks 21,317 18.6%
1279 sales @ $19.95 6.0%
$25,551.60 Revenue

19. perry@nativecommerce.com 512-971-5049 (text first)
“you have to treat
your hottest
prospects
differently”

21. perry@nativecommerce.com 512-971-5049 (text first)
2:00 PM
“MAIL OPENERS OF ALL
EARLIER MAILS A
FOLLOW-UP PROMO
WITH BONUS OR COUPON”

22. perry@nativecommerce.com 512-971-5049 (text first)
afternoon mail results
mailed to 132,718
32,675 opens 24.62%
5783 clicks 17.7%
653 sales @ $19.95 11.3%
$13,027.35 REVENUE

23. perry@nativecommerce.com 512-971-5049 (text first)
6:00 PM
“MAIL CLICKERS OF ALL
EARLIER MAILS A
CLOSING PROMO
W/ BONUS OR COUPON”

24. perry@nativecommerce.com 512-971-5049 (text first)
evening mail results
mailed to 29,783
9,792 opens 32.8%
2153 clicks 22.3%
111 sales @ $19.95 17.0%
$3,661.80 REVENUE

25. perry@nativecommerce.com 512-971-5049 (text first)
end results
Headline Test A & B Earned $1356.60
Body test A & B earned $1,855.35
winning combo mail earned $25,516.00
afternoon (bonus) mail earned $13,027.35
Evening (closing) mail earned $3,661.80
Total $45,417.10

26. perry@nativecommerce.com 512-971-5049 (text first)
end results
$45,417.10The “GUESS & HOPE” Plan
mailed to 1,200,000
78485 opens 6.54%
9810 clicks 12.5%
598 sales @ $19.95 6.1%
$11,930.01 REVENUE
380%
Revenue
Increase

28. perry@nativecommerce.com 512-971-5049 (text first)
text me you name and email for my slides

29. TOO MUCH? HAVE IT ALL…
DONE FOR YOU!
GO BY OUR BOOTH NOW
AND
CONTACT US
perry@nativecommerce.com 512-971-5049 (text first)