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Use video to strengthen online marketing  Matthew Mamet  Director of Product Marketing  PermissionTV  http://twitter.com/msmamet
How many contribute to the online discussion at least once a week?  How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
New Direction Utilization of video-based communications, interactive conversations, and “Sales 2.0” practices will lead to greater buyer insight, engagement and trust “ Give-Get” Exchange Buyer Seller Key Solutions: Our Core Beliefs ,[object Object],[object Object],[object Object]
Give-Get Exchange Lead Capture Form “ Give-Get” Exchange
Video Tools for Brand Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet ,[object Object],[object Object],[object Object],[object Object],[object Object],Personal Tools Professional Tools
Where to use video? - Landing Page Offer
Where to use video? - Personalized E-mail
Marketing and Sales Solutions Qualify For Marketing Professionals For Sales Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Close
Golden Rules for being on Camera ,[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
We'll do it Live! - Sources of Inspiration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
What's Next? – Interactive Video ,[object Object],[object Object],[object Object],[object Object],[object Object],HotSpots Graphics Overlays Commentary
Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live

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Use video to strengthen online marketing

  • 1. Use video to strengthen online marketing Matthew Mamet Director of Product Marketing PermissionTV http://twitter.com/msmamet
  • 2. How many contribute to the online discussion at least once a week? How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 3. Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 4.
  • 5. Give-Get Exchange Lead Capture Form “ Give-Get” Exchange
  • 6.
  • 7. Where to use video? - Landing Page Offer
  • 8. Where to use video? - Personalized E-mail
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
  • 14. Final Thought Increase website conversion rates and accelerate sales cycles by connecting the digital world to the sales world through interactive technologies, video, and other rich media. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
  • 15. Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live