Presentation by Paul Squires, MD, Perini, to the Independent Publishing conference, Glasgow, June 2011 (http://www.independentpublishing.stir.ac.uk/?page_id=52)
12. Richard Huntington
”Every great dialogue starts with a great
monologue. Surely brands should be in that
business? You need to finish the conversation
somewhere that's more conducive: eventually
you're going to want to get home from the bar.”
13. Marcus Brown
When real people turn up, we're
fucked.
Real people have turned up, and
we're kind of fucked.
We're not, but the experts are.