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The Rationale for 
Continuous Delivery 
or… 
What does ‘Good’ look like? 
Dave Farley 
http://www.davefarley.net
The state of Software Development 
Source: KPMG (New Zealand) 
Date: 2010 
In a study of project management practices: 
Source: KPMG – Global IT Management Survey 
Date: 2005 
In a survey of 600 projects worldwide: 
1) 70% of organizations have suffered at least 
one project failure in the last 12 months 
2) 50% of respondents indicated that their 
projects consistently failed to achieve what 
they set out to achieve. 
Source: Logica Management Consulting 
Date: 2008 
In a survey of 380 senior execs in Western Europe: 
1) 49% of organisations had suffered a project 
failure in the past 12 months 
2) 2% of organisations reported that all of their 
projects achieved their desired benefits. 
Source: The McInsey Group with Oxford University 
Date: 2012 
In a study of 5,400 large scale projects (> $15m): 
1) 35% of organisations abandoned a major 
project in the last 3years 
2) 37% of business change programmes fail to 
deliver benefits. 
1) 17% of projects go so badly that they threaten 
the existence of the company performing them. 
2) On average large projects run 45% over 
budget and 7% over time while delivering 56% 
less value than predicted.
The State of Software Development - 
Has been errr… sub-optimal! 
But there are signs of change…
What Have We Tried?
Learning from our mistakes 
“Insanity is doing the 
same thing over and 
over again and 
expecting different 
results.” 
Albert Einstein
What Do We Really Want? 
The image cannot be displayed. Your computer may not have 
enough memory to open the image, or the image may have 
been corrupted. Restart your computer, and then open the 
file again. If the red x still appears, you may have to delete 
the image and then insert it again. 
Customer 
Feedback 
Business Idea 
Quickly 
Cheaply 
Reliably 
The image cannot be displayed. Your computer may not have enough memory to 
open the image, or the image may have been corrupted. Restart your computer, 
and then open the file again. If the red x still appears, you may have to delete the 
image and then insert it again.
A Question… 
What is the most successful invention 
in human history?
A Question… 
What is the most successful invention 
in human history?
The Scientific Method 
Characterization Make a guess based on experience and observation. 
Hypothesis Propose an explanation. 
Deduction Make a prediction from the hypothesis. 
Experiment Test the prediction. 
Repeat!
What Works? 
Waterfall Agile 
Challenged 
Successful 
Failed 
Source: The CHAOS Manifesto, The Standish Group 2012
What Works? – More Data 
Lean Thinking … 
Agile Lean Iterative 
• Deliver Fast 
• Build Quality In 
• Optimise the Whole 
• Eliminate Waste 
Ad-Hoc Traditional 
• Unnecessary Variations (Mura) 
• Overburden (Muri) 
• Wasteful activities (Muda) 
• Amplify Learning 
• Decide Late 
• Empower the Team 
Source: Scott Ambler, Dr. Dobbs Journal, Feb 2014 (http://www.drdobbs.com/architecture-and-design/the-non-existent-software-crisis-debunki/240165910)
What Really Works? 
Smart Automation - a repeatable, reliable process for releasing software 
Idea Executable Unit Test Code 
spec. Build Release
Cycle Time 
Typical Traditional Cycle Time 
Value-added time 
Commit Stage 
Compile 
Unit test 
Analysis 
Typical CD Cycle Time 
Build Installers 
Automated 
acceptance 
testing 
Automated 
performance 
testing 
Manual 
testing 
Release 
57 mins 
3 mins 20 mins 
20 mins 
30 mins 
4 mins 
103 days 
Product 
opportunity 
assessment 
Product 
discovery 
Development 
Final testing 
and approval 
Release 
Product 
planning and 
estimation 
Elapsed time 
3 days 1 week 10 days 7 weeks 1 week 
2 
hours 
1 week 10 days 3 days 5 days 2 days 
10 days 
64 days
What is Continuous Delivery? 
“Our highest priority is to satisfy the customer through 
early and continuous delivery of valuable software.” 
The first principle of the agile manifesto. 
The logical extension of continuous integration. 
A holistic approach to development. 
Every commit creates a release candidate. 
Finished means released into production!
The Principles of Continuous Delivery 
Create a repeatable, reliable process for releasing software. 
Automate almost everything. 
Keep everything under version control. 
If it hurts, do it more often – bring the pain forward. 
Build quality in. 
Done means released. 
Everybody is responsible for the release process. 
Improve continuously. 
“If Agile software development 
was the opening act to a great 
performance, Continuous 
Delivery is the headliner.” 
Forrester Research 2013
What does this look like?
Example Continuous Delivery Process 
Artifact 
Repository 
Local Dev. Env. 
Deployment Pipeline 
Acceptance 
Commit 
Component 
Performance 
System 
Performance 
Source 
Repository 
Staging Env. 
Deployment 
App. 
Production Env. 
Deployment 
App. 
Commit 
Acceptance 
Manual 
Perf1 
Perf2 
Staged 
Production 
Manual Test 
Env. 
Deployment 
App.
“This may work for small projects but can’t 
possibly scale” 
The Google Build Process 
Single monolithic repository 
Continuous Build & Test on commit for: 
> 60 million builds per year and growing exponentially 
> 100 million lines of code 
All tests are run on every commit, (>20 commits per minute) 
> 100 million test cases executed per day.
“This is too risky, releasing all the time 
is a recipe for disaster” 
The Amazon Build Process 
Mean time between deployments 11.6 seconds 
Mean hosts simultaneously receiving a deployment 10,000 
75% reduction in outages triggered by deployment between 2006 and 2011 
90% reduction in outage minutes trigged by deployment 
~0.001% of deployments cause an outage 
Instantaneous rollback 
Reduction in complexity 
Source: Velocity 2011: Jon Jenkins, "Velocity Culture"
“This may work for simple web sites but 
my technology is too complex” 
HP Laserjet Firmware Team Experience 
o Transformation of Development Approach for all LaserJet 
Firmware Products 
o Large Complex Project 
o Multiple Products 
o Four Year Timeframe 
o 10x Developer Productivity Increase
HP Laserjet Firmware Team 
2008 2011 
10% Code Integration 
20% Detailed Planning 
25% Porting Code 
25% Product Support 
15% Manual Testing 
~5% Innovation 
2% Continuous Integration 
5% Agile Planning 
15% Architectural Integrity 
10% Unified Support 
5% Automated Testing 
3% Improving Tools 
10% Writing Tests 
~40% Innovation
The Results 
• Overall development costs reduced by ~40% 
• Programs under development increased by ~140% 
• Development costs per program down by 70% 
• Resources now driving innovation increased by 5x 
A Practical Approach to Large scale Agile Development (Gruver, Young and Fulgrhum)
The Effect on Business 
Continuous Delivery changes the economics of software delivery. 
87% of companies who’s development & operations functions were rated as “excellent” 
saw revenue growth > 10% in 20131 
In contrast, 13% of companies who’s development & operations functions were rated 
“average” or worse saw similar growth. 
Higher throughput2 
8x more frequent production deployments 
8000x faster deployment lead times (i.e., time required from “code committed” to “successfully 
running in production”) 
Higher reliability2 
50% lower change failure rates 
12x faster service restoration times when something went wrong (i.e., MTTR) 
“Organizational culture is one of the strongest predictors of both IT performance and 
overall performance of the organization”2 
“We can now assert with confidence that high IT performance correlates with strong 
business performance, helping to boost productivity, profitability and market share.”2 
Source: 1"DevOps and Continuous Delivery: Ten Factors Shaping the Future of Application Delivery.”, Enterprise Management Associates’ Report (2014) 
2“2014 State of DevOps report”, Jez Humble, Gene Kim, Nicole Forsgren Velasquez, Puppet Labs (2014)
Who Practices CD?
Wrap up 
Q & A 
Dave Farley 
http://www.davefarley.net

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The Rationale for Continuous Delivery

  • 1. The Rationale for Continuous Delivery or… What does ‘Good’ look like? Dave Farley http://www.davefarley.net
  • 2. The state of Software Development Source: KPMG (New Zealand) Date: 2010 In a study of project management practices: Source: KPMG – Global IT Management Survey Date: 2005 In a survey of 600 projects worldwide: 1) 70% of organizations have suffered at least one project failure in the last 12 months 2) 50% of respondents indicated that their projects consistently failed to achieve what they set out to achieve. Source: Logica Management Consulting Date: 2008 In a survey of 380 senior execs in Western Europe: 1) 49% of organisations had suffered a project failure in the past 12 months 2) 2% of organisations reported that all of their projects achieved their desired benefits. Source: The McInsey Group with Oxford University Date: 2012 In a study of 5,400 large scale projects (> $15m): 1) 35% of organisations abandoned a major project in the last 3years 2) 37% of business change programmes fail to deliver benefits. 1) 17% of projects go so badly that they threaten the existence of the company performing them. 2) On average large projects run 45% over budget and 7% over time while delivering 56% less value than predicted.
  • 3. The State of Software Development - Has been errr… sub-optimal! But there are signs of change…
  • 4. What Have We Tried?
  • 5. Learning from our mistakes “Insanity is doing the same thing over and over again and expecting different results.” Albert Einstein
  • 6. What Do We Really Want? The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Customer Feedback Business Idea Quickly Cheaply Reliably The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
  • 7. A Question… What is the most successful invention in human history?
  • 8. A Question… What is the most successful invention in human history?
  • 9. The Scientific Method Characterization Make a guess based on experience and observation. Hypothesis Propose an explanation. Deduction Make a prediction from the hypothesis. Experiment Test the prediction. Repeat!
  • 10. What Works? Waterfall Agile Challenged Successful Failed Source: The CHAOS Manifesto, The Standish Group 2012
  • 11. What Works? – More Data Lean Thinking … Agile Lean Iterative • Deliver Fast • Build Quality In • Optimise the Whole • Eliminate Waste Ad-Hoc Traditional • Unnecessary Variations (Mura) • Overburden (Muri) • Wasteful activities (Muda) • Amplify Learning • Decide Late • Empower the Team Source: Scott Ambler, Dr. Dobbs Journal, Feb 2014 (http://www.drdobbs.com/architecture-and-design/the-non-existent-software-crisis-debunki/240165910)
  • 12. What Really Works? Smart Automation - a repeatable, reliable process for releasing software Idea Executable Unit Test Code spec. Build Release
  • 13. Cycle Time Typical Traditional Cycle Time Value-added time Commit Stage Compile Unit test Analysis Typical CD Cycle Time Build Installers Automated acceptance testing Automated performance testing Manual testing Release 57 mins 3 mins 20 mins 20 mins 30 mins 4 mins 103 days Product opportunity assessment Product discovery Development Final testing and approval Release Product planning and estimation Elapsed time 3 days 1 week 10 days 7 weeks 1 week 2 hours 1 week 10 days 3 days 5 days 2 days 10 days 64 days
  • 14. What is Continuous Delivery? “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” The first principle of the agile manifesto. The logical extension of continuous integration. A holistic approach to development. Every commit creates a release candidate. Finished means released into production!
  • 15. The Principles of Continuous Delivery Create a repeatable, reliable process for releasing software. Automate almost everything. Keep everything under version control. If it hurts, do it more often – bring the pain forward. Build quality in. Done means released. Everybody is responsible for the release process. Improve continuously. “If Agile software development was the opening act to a great performance, Continuous Delivery is the headliner.” Forrester Research 2013
  • 16. What does this look like?
  • 17. Example Continuous Delivery Process Artifact Repository Local Dev. Env. Deployment Pipeline Acceptance Commit Component Performance System Performance Source Repository Staging Env. Deployment App. Production Env. Deployment App. Commit Acceptance Manual Perf1 Perf2 Staged Production Manual Test Env. Deployment App.
  • 18. “This may work for small projects but can’t possibly scale” The Google Build Process Single monolithic repository Continuous Build & Test on commit for: > 60 million builds per year and growing exponentially > 100 million lines of code All tests are run on every commit, (>20 commits per minute) > 100 million test cases executed per day.
  • 19. “This is too risky, releasing all the time is a recipe for disaster” The Amazon Build Process Mean time between deployments 11.6 seconds Mean hosts simultaneously receiving a deployment 10,000 75% reduction in outages triggered by deployment between 2006 and 2011 90% reduction in outage minutes trigged by deployment ~0.001% of deployments cause an outage Instantaneous rollback Reduction in complexity Source: Velocity 2011: Jon Jenkins, "Velocity Culture"
  • 20. “This may work for simple web sites but my technology is too complex” HP Laserjet Firmware Team Experience o Transformation of Development Approach for all LaserJet Firmware Products o Large Complex Project o Multiple Products o Four Year Timeframe o 10x Developer Productivity Increase
  • 21. HP Laserjet Firmware Team 2008 2011 10% Code Integration 20% Detailed Planning 25% Porting Code 25% Product Support 15% Manual Testing ~5% Innovation 2% Continuous Integration 5% Agile Planning 15% Architectural Integrity 10% Unified Support 5% Automated Testing 3% Improving Tools 10% Writing Tests ~40% Innovation
  • 22. The Results • Overall development costs reduced by ~40% • Programs under development increased by ~140% • Development costs per program down by 70% • Resources now driving innovation increased by 5x A Practical Approach to Large scale Agile Development (Gruver, Young and Fulgrhum)
  • 23. The Effect on Business Continuous Delivery changes the economics of software delivery. 87% of companies who’s development & operations functions were rated as “excellent” saw revenue growth > 10% in 20131 In contrast, 13% of companies who’s development & operations functions were rated “average” or worse saw similar growth. Higher throughput2 8x more frequent production deployments 8000x faster deployment lead times (i.e., time required from “code committed” to “successfully running in production”) Higher reliability2 50% lower change failure rates 12x faster service restoration times when something went wrong (i.e., MTTR) “Organizational culture is one of the strongest predictors of both IT performance and overall performance of the organization”2 “We can now assert with confidence that high IT performance correlates with strong business performance, helping to boost productivity, profitability and market share.”2 Source: 1"DevOps and Continuous Delivery: Ten Factors Shaping the Future of Application Delivery.”, Enterprise Management Associates’ Report (2014) 2“2014 State of DevOps report”, Jez Humble, Gene Kim, Nicole Forsgren Velasquez, Puppet Labs (2014)
  • 25. Wrap up Q & A Dave Farley http://www.davefarley.net