Align Business Data & Analytics for Digital Transformation
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Your success in the digital world relies primarily on how well you manage and analyze the data coming from disparate internal systems and external channels. You need to understand how to innovate and leverage digital data to drive sales and productivity. Existing principles driving traditional data architecture are inadequate to support the volume, variety, and velocity of this new data ecosystem. In these scenarios, information governance (master data management, metadata, data quality and data governance) becomes highly critical in terms of providing the context for operational, competitive and advanced analytics. Companies require a data architecture and strategy that can support efficient digital transformation by unlocking the value in all data sources to provide mission-critical insights and informed decision-making. Our experts covered: -Five information management pillars necessary for digital transformation -Stages of digital information maturity, reflecting the typical path of an organization implementing this new data ecosystem -Issues, challenges, and approaches to governing this new architecture
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Align Business Data & Analytics for Digital Transformation
- 1. ALIGN BUSINESS DATA & ANALYTICS FOR DIGITAL TRANSFORMATION #PerficientDigital facebook.com/perficient twitter.com/PRFT_Transformlinkedin.com/company/perficient
- 2. Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities. ABOUT PERFICIENT
- 3. #PerficientDigital 3 PERFICIENT PROFILE Founded in 1997 Public, NASDAQ: PRFT 2014 revenue $456.7 million Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Southern California, St. Louis, Toronto Global delivery centers in China and India >2,600 colleagues Dedicated solution practices ~90% repeat business rate Alliance partnerships with major technology vendors Multiple vendor/industry technology and growth awards
- 4. 4#PerficientDigital INDUSTRIES Healthcare Financial Services Life Sciences Retail & Consumer Goods Automotive & Transportation High Tech Telecom Energy & Utilities Manufacturing Media & Entertainment PORTAL Portal Frameworks Search Security Web Analytics Web Content Management Social & Collaboration Mobility Experience Design INTEGRATION Integration Frameworks Cloud Architecture Reference Architecture Application Integration Enterprise Application Integration Service Oriented Architecture Process & Content Integration Business Process Management Complex Event Processing Rules Engines DATA & CONTENT Business Analytics Business Intelligence Predictive Analytics Reporting Structured Data Management Data Integration, Quality & Governance Enterprise Data Warehouse Master Data Management Product & Information Mgmt Unstructured Data Management Big Data Content Intelligence Content Management Enterprise Search CUSTOMER EXPERIENCE Customer 360 Multi Channel Enablement Relationship Management Social Engagement Commerce Marketing Strategy Implementation Order Management Supply Chain Management Service & Support Managed Hosting Sales & Service Support Customer Service, Sales Force Automation Experience Design Strategic Roadmaps & Envision Workshops User Research & Metrics Analysis Creative & Interaction Design Custom & Responsive UI Development Digital Marketing Search Engine Marketing Online Advertising Content Strategy Conversion Optimization Management Consulting BUSINESS OPERATIONS Corporate Performance Management Budgeting, Forecasting & Planning Business Analysis & Predictive Analytics Enterprise Business Solutions Oracle EBS Vertex Tax Solutions Human Resource Solutions Employee Portals Human Resource Management Talent Management Enterprise Social Platforms Social Strategy Lync Unified Communications Office 365 Management Consulting OUR SOLUTIONS PORTFOLIO
- 5. 5#PerficientDigital PRESENTERS Neetu Shaw Principal neetu.shaw@perficient.com Bill Busch Sr. Solutions Architect @BigData73 bill.busch@perficient.com
- 6. #PerficientDigital 6 DISCUSSION ITEMS Source: Wikimedia Commons, Erik Strandberg • Key Drivers Transforming Analytics and Data • 5 Information Pillars required for Digital Transformation • Stages of Information Management Transformation • Key Approaches for Governing the New Architecture
- 7. 7#PerficientDigital MACRO-TRENDS DRIVING DATA TRANSFORMATION Mobile Internet of Things Cloud * Morgan Stanley Research
- 8. #PerficientDigital 8 “Adoption of technology to continuously analyze streams of events will accelerate in 2015 as it is applied to IoT analytics, which is expected to grow at a 5-year compound annual growth rate of 30%.” (IDC) “Big Data stream computing and visual discovery power digital business. The leaders that connect things, ideas, people, and data will lead the transition from Business Intelligence to Business Innovation.” (Neetu Shaw) Cloud implementations of Big Data and analytical (data science) solutions are the backbone of digital business. DIGITAL TRANSFORMATION IS POWERED BY INFORMATION
- 9. #PerficientDigital 9 THE DIGITAL OPPORTUNITY 73% of organizations have invested or plan to invest in Big Data over the next two years 8%Companies have deployed transformational applications to production Gartner News Room September 17 2014.
- 10. 10#PerficientDigital BIG DATA USE CASES SPAN INDUSTRY AND LIFE Retailers target customers with personalized offers based on their location in a store. Pharmaceutical companies use device data to increase the quality of healthcare. Automotive firms provide real-time insight into how various vehicle systems are performing under specific driving patterns, thereby improving driving experience, safety. Power companies analyze smart meter data to detect fraud, improve quality of services.
- 11. 11#PerficientDigital 82% Big Data research shows it is disruptive and “potentially” transformational See Big Data changing the way they do business. 89% believe Big Data is very important to their transformation into digital. http://www.accenture.com/us-en/Pages/insight-big-data-research.aspx
- 12. #PerficientDigital 12 63% Executives believe that the top focus of Big Data initiatives over next 5 years will be: Customer Relationships 58% Redefining Product Development 56% Changing Operations http://www.accenture.com/us-en/Pages/insight-big-data-research.aspx
- 13. #PerficientDigital 13 80% Business enablement is finally here! Business intelligence requirements should be carried out by business users The Forrester Wave™: Self-Service Business Intelligence Platforms, Q2 2012
- 14. #PerficientDigital 14 THE 5 INFORMATION GOVERNANCE PILLARS
- 16. 16#PerficientDigital CORE DATA PILLARS APPLY TO BOTH ENTERPRISE AND BIG DATA • Data Modeling • Data Taxonomy • Data Migration • Data Storage • Data Access • Data Archiving • Data Retirement • Data Privacy • Data Retention • Data Sharing DATA STRUCTURE DATA ARCHITECTURE DATA SECURITY • Data Profiling • Data Cleansing • Data Monitoring • Data Compliance • Data Traceability • Data Ownership • Data Stewardship • Data Policies • Data Standards • Data Legalization • Master Data Management • Reference Data Management • Metadata Management DATA QUALITY DATA GOVERNANCE MASTER DATA & METADATA
- 17. 17#PerficientDigital CORE INFORMATION GOVERNANCE (IG) CAPABILITIES Master Data & Metadata Data Quality Data Governance ProcessPeopleTechnology • Data Definitions • Master Data • Metadata • Reference Data • Data Quality Rules & Policies • Data Cleansing Standards • Compliance Rules • Data Policies • Data Standards • Business Data Ownership • Data Workflow • Data Stewards • Business Data Owners • Data Czar or Mgt. Committee • Data Administration • Data Quality Services Team • Data Governance • DBAs • Business Data Administration • Data Stewards • Data Owners • Master Data Mgt. Tools • Reference Data Architecture • Metadata Repository • Data Profiling, Quality & Monitoring Tools • ETL Tools • Audit Reports • Data Rules Library • Automated Notifications (Workflow) IG Capabilities
- 18. 18#PerficientDigital ALIGNED PEOPLE, PROCESS, AND TECHNOLOGY • Maturity • Data Policies • Data Standards • Business Data Ownership • Data Workflow • Data Taxonomy • Logical Data Models • Business Process Flows • Data Sizing, Storage & Movement Architecture • Data Retention & Deletion Policies • Physical Data Models • Data Definitions • Master Data • Metadata • Reference Data • Data Quality Rules & Policies • Data Cleansing Standards • Compliance Rules • Compliance & Security Policies • Local, National & International Laws • Pre-test Anonymization • Sponsorship & Maturity • Business Data Stewards • IT Data Custodians • Governance Committees • Enterprise Data Architects • Data Modelers • Solution Architects • Storage/ Technical Architects • DBAs • Business Data Administration • Data Stewards • Data Owners • Data Administration • Data Quality Services Team • Data Governance • DBAs • Corporate Security • Auditors • Compliance Dept. • Data Rules Library • Business Glossary • Metadata Repo • Quality, Security, Privacy, Metrics • Automated Workflows • LCM • Data Modeling Tools • Development Tools • Archiving Tools • Storage Management & Hardware • Technical Architecture • MDM Tools • Reference Data Architecture • Metadata Repository • Data Profiling, Quality & Monitoring Tools • Quality Tools • Audit Reports • Security Software • Access Rights Management • Data Audit Trails • Data Anonymization DATA GOVERNANCE DATA STRUCTURE DATA ARCHITECTURE MASTER DATA & METADATA DATA QUALITY DATA SECURITY TECHNOLOGYPEOPLEPROCESS
- 20. #PerficientDigital 20 MATURING THE DATA- DRIVEN COMPANY
- 21. 21#PerficientDigital ENABLING A DATA-DRIVEN TRANSFORMATION Increase value attainment and business enablement Uncommitted IT drives the initial forays into Big Data and Analytics with little business case support Engaged Active Analytics and Data initiatives with limited enterprise exposure Dynamic Business-aligned and driven analytics across the enterprise Differentiated Analytics and Data capability is used to enable industry leadership 1 2 3 4
- 22. 22#PerficientDigital 7 TRANSFORMATIONAL DIMENSIONS Uncommitted IT drives the initial forays into Big Data and Analytics with little business case support Engaged Active Analytics and Data initiatives with limited enterprise exposure Dynamic Business-aligned and driven analytics across the enterprise Differentiated Analytics and Data capability is used to enable industry leadership 1 2 3 4 Increase value attainment and business enablement
- 23. 23#PerficientDigital TRANSFORMING THE DATA ENVIRONMENT: LEVEL 1 UNCOMMITTED Increase value attainment and business enablement Engaged Active Analytics and Data initiatives with limited enterprise exposure Dynamic Business-aligned and driven analytics across the enterprise Differentiated Analytics and Data capability is used to enable industry leadership 2 3 4 Uncommitted IT drives the initial forays into Big Data and Analytics with little business case support 1
- 24. 24#PerficientDigital TRANSFORMING THE DATA ENVIRONMENT: LEVEL 2 ENGAGED Increase value attainment and business enablement Uncommitted IT drives the initial forays into Big Data and Analytics with little business case support Dynamic Business-aligned and driven analytics across the enterprise Differentiated Analytics and Data capability is used to enable industry leadership 1 3 4 Engaged Active Analytics and Data initiatives with limited enterprise exposure 2
- 25. 25#PerficientDigital Engaged Active Analytics and Data initiatives with limited enterprise exposure Differentiated Analytics and Data capability is used to enable industry leadership TRANSFORMING THE DATA ENVIRONMENT: LEVEL 3 DYNAMIC Increase value attainment and business enablement Uncommitted IT drives the initial forays into Big Data and Analytics with little business case support Dynamic Business-aligned and driven analytics across the enterprise 1 2 3 4
- 26. 26#PerficientDigital Dynamic Business-aligned and driven analytics across the enterprise TRANSFORMING THE DATA ENVIRONMENT: LEVEL 4 DIFFERENTIATED Increase value attainment and business enablement Uncommitted IT drives the initial forays into Big Data and Analytics with little business case support Engaged Active Analytics and Data initiatives with limited enterprise exposure Differentiated Analytics and Data capability is used to enable industry leadership 1 2 3 4
- 27. 27#PerficientDigital People • Train/level set organization in Big Data vision and concepts • Establish goals/objectives • Understand IT and business transformation that is required • Identify core team and governance participates • Train POC technical resources • Identify and train business power users • Establish Analytics COE focused on enablement • Train analytics core team • Broaden technical training to focus on delivery and best practice • IT people manage data as a unified resource • Train IT management in next generation Process • Establish governance model • Initiate program management • Identify broad business cases • Complete strategy assessment • IT driven data investments • Develop architecture governance and delivery processes • Data investments are driven by business silos • Establish sandbox policies • Build support processes • Data investments are driven by enterprise business priorities • Continuously improve delivery processes and best practices • Refine and Maintain capability roadmap • Enhance business processes based on analytics • Strategic decision making processes plan for analytics Technology • Determine high-level approach • Core architectural principles • Target roles for Big Data in enterprise architecture • Desktop investigation of technology • Complete POC • Determine product solution architecture • Establish production infrastructure • Transition to a single unified data architecture • Services are concentrated on an enterprise data hub • Align architecture and governance Unified data architecture is continually improved Enterprise Vision Enterprise Asset Uncommitted NEXT-GENERATION DATA MATURITY Engaged Dynamic Differentiated
- 28. #PerficientDigital 28 GOVERNING THE NEXT-GENERATION ENTERPRISE ARCHITECTURE
- 29. 29#PerficientDigital DATA TRANSFORMATION SUCCESS IS MORE THAN A TOOL DISCUSSION Alignment to Corporate Objectives As companies are digitally transform they are redefining service, speed and ease-of-use Next-Generation Architecture Focus A unified architecture to support the new data ecosystem Value-Focused Governance Governance must be resized to the value created Organizational Skill Development Skills for the new digital economy must be acquired and developed
- 30. 30#PerficientDigital Corporate strategy executed through an business aligned IT strategy results in an aligned enterprise architecture A pragmatic model to bring about business agility and flexibility Defines ownership, best practices and agile delivery Results in a streamlined, maintainable and flexible enterprise architecture addressing data/information, application, technology and technology architectures Once aligned, enterprise architecture will be an enabling factor for business agility Corporate Strategy IT Strategy Enterprise Architecture Data/ Information Application Technology ALIGN ENTERPRISE ARCHITECTURE TO CORPORATE STRATEGY
- 31. 31#PerficientDigital Business Architecture • Servers • Networks • Operating/VM Systems • Networking/ Cloud • Database Platforms • Security • Storage • Desktop/ Mobile • SOA • Frameworks • Canonical Models • Service Definitions • Process Models • Data Architecture • Data Integration • BI/Reporting • Analytics • MDM • Data Quality • Content Intelligence • Metadata Information Architecture Information Architecture Technology Architecture Application Architecture Application Architecture Technology Architecture • Business Processes • Use Cases/Models • Requirements • Business Rules • Organizational Models IT Governance CorporateStrategy Enterprise Architecture ENTERPRISE ARCHITECTURE DATA-DRIVEN STRATEGY Solution Architecture
- 32. 32#PerficientDigital UNIFIED DATA ARCHITECTURE: BIG DATA-CENTRIC
- 33. 33#PerficientDigital BIG DATA GOVERNANCE: AREAS OF FOCUS *Source: Gartner, 2014 • Big Data is core to IT success and must be integrally governed • Companies governed well have a 20% higher return on assets* • Successful Big Data deployments • Have higher business usage • Investment aligned to business priorities • Support business agility
- 34. 34#PerficientDigital VERTICALLY ITERATE TO CREATE VALUE QUICKLY Move Data To Data Hub (Raw) Iteration 1 Standardize Data Iteration 2 Model/Integrate Data Iteration 3 Prep and Move to DW/DM/IMDB Iteration 4 Dashboards, Scorecards and Reports Iteration 5 Data Available for Analytics and Discovery $ Broad-based Data Analysis -> Design -> Data Ingestion Build -> ETL Build -> DW/DM/ Build -> Dashboards, Scorecards, Reports -> Move to Production Focused Analysis Data Available for Use $ Big Data Vertical Iteration Big Data Horizontal Iteration Single Iteration Continually Improve Data
- 35. #PerficientDigital 35 Enable business users and developers to be more self- sufficient and productive Create services that coach business users and monitor their progress Create certification and gamification processes to drive desired behavior Establish and monitor metrics for continuous improvement Create a controlling type of culture Governance for governance’s sake Create IT bottlenecks DOS & DON’TS
- 36. 36#PerficientDigital Context and Capability Insight Vision and Goals Strategy and Experience Modeling Road Map and Rollout Planning • Stakeholder Interviews • Primary Research • Key Customer Journeys • Maturity and Opportunity Assessments • Competitor Strengths and Positioning Assessment 1 2 3 4 Execution and Optimization Develop actionable insights that frame the problem and inform solution ideation Envision and articulate high-value future state scenarios and objectives Identify key initiatives along with operational, technical and platform requirements Prioritize initiatives based on effort and impact to guide implementation • Core Initiatives Definition and Scoping • Experience Pillars • Future State Experience Definition • Concept Validation • Road Map and Implementation Plan • Identification of Quick Wins vs. Long-term Initiatives • Investment and Resource Analysis • Work Stream Planning • Change Management Planning HOW TO GET STARTED • Vision Workshop
- 37. #PerficientDigital 37 QUESTIONS? Please submit your questions in the chat box
- 38. #PerficientDigital 38 FOLLOW US ONLINE • Perficient.com/SocialMedia • Facebook.com/Perficient • Twitter.com/PRFT_Transform • Blogs.perficient.com/digitaltransformation/ NEXT UP Perficient & Forrester Analyst Roundtable: Rethink & Realign for Digital Transformation Success Thursday, June 18 | 1:00 PM CT http://bit.ly/DTWebinar6
- 39. #PerficientDigital 39 Thank you for joining us today Please fill out the survey at the close of this session