We believe the only way to scale out Percolate is to distribute decision making out to the edges. That means we ask each and every person in the company to make decisions on behalf of the organization on a regular basis, without necessarily going to their manager to get advice or approval. Their guide instead must be the company’s culture. This values document is an attempt to officially record the values that we believe make Percolate great. Each value is paired with a question that anyone within Percolate could ask themselves to help them understand whether the decision they’re making is aligned with the company. The rubric we used to write and judge these values is: 1) Enables someone actually make a decision in the moment: a question to ask yourself to know whether you’re living up to that value. An algorithm for making decisions. 2) Aimed at our constituents: employees, customers, and partners. 3) Something that someone can disagree with: generic values don’t help anyone understand anything. 4) Something that can fit in a picture frame or is tweetable: the goal is for these values to sit on a wall in every office around the world. With that, here are the Percolate Values: GROWING: Startup = Growth. A startup isn’t determined by size; it’s a company fueled for growth. We must keep this spirit alive. THOUGHTFUL BY DESIGN: We aim for thoughtfulness in everything we do. This should be felt by colleagues, clients, and competition. JUDGE PERCOLATE AGAINST PERCOLATE: Know that everyone else has a lower bar than we do, never compromise. SHIPPING > NOT SHIPPING: Our orientation should always be towards delivery. Shipping, no matter how small, is always better than not. OWNERSHIP: You own this company. As we grow, it is your responsibility to ensure that we’re awesome. If it sucks, make it better. CONSTANT QUESTIONING: Asking ‘why?’ isn’t just for children. Being curious will make you and this company great. FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T: Sometimes the best way to reach scale in the long term is to do things that don’t in the short term. LED BY PRODUCT: Product is not just what we build, it’s the way we are. Everyone in the company should be thinking in, and building, products. NOT JUST A JOB: We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldn’t change a thing. JUST: At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, let’s all learn from it. What do you think? If you believe in our values and would like to come work with us, please get in touch. percolate.com/jobs

1. Noah Brier and James Gross
ValuesatPercolate

2. Webelievetheonlywayto
scalePercolateistodistribute
decisionmakingouttothe
edges.

3. Thatmeansweaskeachand
everypersoninthecompanyto
makedecisionsonbehalfofthe
organization…

4. withoutnecessarilygoing
totheirmanagertogetadvice
orapproval.

5. Instead,theirguidemustbe
Percolate’sculture.
Ourcultureisdefinedbyaclear
setofvalues.

6. Thisistherubricweusedto
writeandjudgethesevalues:

7. Criteria#1.Doesthevaluehelp
someoneactuallymakea
decisioninthemoment?

8. Criteria#2.Doesthevalue
positivelyimpactpeople
(employees,clients,partners)?

9. Criteria#3.Isthevalue
somethingsomeonecan
disagreewith?*
*Genericvaluesdon’thelpanyoneunderstandanything.

10. Criteria#4.Isthevalue
tweetable?Willitfitinapicture
frame?*
*ThegoalisforthesevaluestositonawallineveryPercolate
officearoundtheworld.

11. Eachvaluemustanswerallfourquestions,aswell
asprovideanyoneatPercolateaframeworktohelp
themunderstandwhetherthedecisionthey’re
makingisrightforthecompany.

12. THESE ARE OUR VALUES

13. #1
GROWING

14. Startup=Growth.Astartup
isn’tdeterminedbysize;it’sa
companyfueledforgrowth.
Wemustkeepthisspiritalive.

15. Doesthisdecisionmoveus
closertothecompany’smission
andvision?
Growing

16. #2
THOUGHTFUL
BY DESIGN

17. Weaimforthoughtfulnessin
everythingwedo.Thisshould
befeltbycolleagues,clients,
andcompetition.

18. Willthisinteractionleavethe
personontheotherendfeelinglike
Icaredeeplyabouttheirtime?
Thoughtfulness by Design

19. #3
JUDGE PERCOLATE
AGAINST PERCOLATE

20. Someoneelsemayhavealower
barthanwedo.
Nevercompromise.

21. IswhatI’mdoingtrulyexceptionalor
amIlettingitbewatereddownby
outsideinfluences?
Judge Percolate Against Percolate

22. #4
SHIPPING > NOT
SHIPPING

23. Ourorientationshouldalways
betowardsdelivery.
Shipping,nomatterhowsmall,
isalwaysbetterthannot.

24. Areourclientsbetteroffwith
thisdeliveryasitcurrentlystands
thannotatall?
Shipping > Not Shipping

25. #5
OWNERSHIP

26. Youownthiscompany.Aswe
grow,itisyourresponsibility
toensurethatwe’reawesome.
Ifitsucks,makeitbetter.

27. IfIwerethemajorityownerofthis
company,wouldIstilldowhatI’m
doing?
Ownership

28. #6
CONSTANT
QUESTIONING

29. Asking‘why?’isn’tjust
forchildren.
Beingcuriouswillmakeyou
andthiscompanygreat.

30. DoIunderstandthefirst
principlesofthisproblemandcanI
usethemtodesignabetter
solution?
Constant Questioning

31. #7
FOCUSED ON SCALE,
BUT WILLING TO DO
THINGS THAT DON’T

32. Sometimesthebestway
toreachscaleinthelongterm
istodothingsthatdon’tin
theshortterm.

33. IfIlookbackonthisdecisioninthe
futurewillIregretdoing
somethingthatdidn’tscale?
Focused on Scale but Willing to Do Things that Don’t

34. #8
LED BY PRODUCT

35. Productisnotjustwhatwe
build,it’sthewayweare.
Everyoneinthecompany
shouldbethinkingin,and
building,products.

36. CanIfindawaytoautomateor
productizetheworkI’mdoing
rightnow?
Led by Product

37. #9
NOT JUST A JOB

38. Wewantyoutolookback
andfeelthatPercolateputyour
careeronanewtrajectory.
Youareproud,andyouwouldn’t
changeathing.

39. Doesthisdecisionmovemecloser
towardsmypersonalmissionand
vision?
Not Just a Job

40. #10
JUST

41. AtPercolateyouareencouraged
torunfast,befearless,andwork
hard.Ifyoumakeamistake,let’s
alllearnfromit.

42. AmIactinginthebestinterestof
thecompany’svalues?
Just

43. Whatdoyouthink?
Ifyoubelieveinourvaluesand
wouldliketocomeworkwith
us,we’rehiring.*
*https://percolate.com/jobs

44. Percolate is the system of record for marketing.
Our technology helps the world's largest and fastest-growing elevate their
brand, increase sales and increase marketing productivity.
Want to learn more?
Contact learn@percolate.com for more information
or request a demo today at percolate.com/request-demo