The Socious Way Culture Code: How We Work & What We Value
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Percolate's Company Values
- Noah Brier and James Gross ValuesatPercolate
- Webelievetheonlywayto scalePercolateistodistribute decisionmakingouttothe edges.
- Thatmeansweaskeachand everypersoninthecompanyto makedecisionsonbehalfofthe organization…
- withoutnecessarilygoing totheirmanagertogetadvice orapproval.
- Instead,theirguidemustbe Percolate’sculture. Ourcultureisdefinedbyaclear setofvalues.
- Thisistherubricweusedto writeandjudgethesevalues:
- Criteria#1.Doesthevaluehelp someoneactuallymakea decisioninthemoment?
- Criteria#2.Doesthevalue positivelyimpactpeople (employees,clients,partners)?
- Criteria#3.Isthevalue somethingsomeonecan disagreewith?* *Genericvaluesdon’thelpanyoneunderstandanything.
- Criteria#4.Isthevalue tweetable?Willitfitinapicture frame?* *ThegoalisforthesevaluestositonawallineveryPercolate officearoundtheworld.
- Eachvaluemustanswerallfourquestions,aswell asprovideanyoneatPercolateaframeworktohelp themunderstandwhetherthedecisionthey’re makingisrightforthecompany.
- THESE ARE OUR VALUES
- #1 GROWING
- Startup=Growth.Astartup isn’tdeterminedbysize;it’sa companyfueledforgrowth. Wemustkeepthisspiritalive.
- Doesthisdecisionmoveus closertothecompany’smission andvision? Growing
- #2 THOUGHTFUL BY DESIGN
- Weaimforthoughtfulnessin everythingwedo.Thisshould befeltbycolleagues,clients, andcompetition.
- Willthisinteractionleavethe personontheotherendfeelinglike Icaredeeplyabouttheirtime? Thoughtfulness by Design
- #3 JUDGE PERCOLATE AGAINST PERCOLATE
- Someoneelsemayhavealower barthanwedo. Nevercompromise.
- IswhatI’mdoingtrulyexceptionalor amIlettingitbewatereddownby outsideinfluences? Judge Percolate Against Percolate
- #4 SHIPPING > NOT SHIPPING
- Ourorientationshouldalways betowardsdelivery. Shipping,nomatterhowsmall, isalwaysbetterthannot.
- Areourclientsbetteroffwith thisdeliveryasitcurrentlystands thannotatall? Shipping > Not Shipping
- #5 OWNERSHIP
- Youownthiscompany.Aswe grow,itisyourresponsibility toensurethatwe’reawesome. Ifitsucks,makeitbetter.
- IfIwerethemajorityownerofthis company,wouldIstilldowhatI’m doing? Ownership
- #6 CONSTANT QUESTIONING
- Asking‘why?’isn’tjust forchildren. Beingcuriouswillmakeyou andthiscompanygreat.
- DoIunderstandthefirst principlesofthisproblemandcanI usethemtodesignabetter solution? Constant Questioning
- #7 FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T
- Sometimesthebestway toreachscaleinthelongterm istodothingsthatdon’tin theshortterm.
- IfIlookbackonthisdecisioninthe futurewillIregretdoing somethingthatdidn’tscale? Focused on Scale but Willing to Do Things that Don’t
- #8 LED BY PRODUCT
- Productisnotjustwhatwe build,it’sthewayweare. Everyoneinthecompany shouldbethinkingin,and building,products.
- CanIfindawaytoautomateor productizetheworkI’mdoing rightnow? Led by Product
- #9 NOT JUST A JOB
- Wewantyoutolookback andfeelthatPercolateputyour careeronanewtrajectory. Youareproud,andyouwouldn’t changeathing.
- Doesthisdecisionmovemecloser towardsmypersonalmissionand vision? Not Just a Job
- #10 JUST
- AtPercolateyouareencouraged torunfast,befearless,andwork hard.Ifyoumakeamistake,let’s alllearnfromit.
- AmIactinginthebestinterestof thecompany’svalues? Just
- Whatdoyouthink? Ifyoubelieveinourvaluesand wouldliketocomeworkwith us,we’rehiring.* *https://percolate.com/jobs
- Percolate is the system of record for marketing. Our technology helps the world's largest and fastest-growing elevate their brand, increase sales and increase marketing productivity. Want to learn more? Contact learn@percolate.com for more information or request a demo today at percolate.com/request-demo
