These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
4. 0
1
2
3
4
5+
0
1
2
3
4
5+
2014 2015
Number of agencies that touch digital efforts at their company, according to client side marketers worldwide
MarketersAreCuttingBackonDigitalAgencies
Source: eMarketer
13%12%
9%
17%
26%
23%
27%
10%
14%
15%
32%
2%
8. Revenue($Billions)
0
2.5
5
7.5
10
12.5
15
2013 2014 2015 2016 2017 2018
Native Style Display Sponsorship Social
Social native ads will account for the largest share of native ad revenue
NativeAdvertisingWillExplodein2015…
Source: BI Intelligence
10. HoursperDay
0
3
6
9
12
2010 2011 2012 2013 2014 2015
TV Other Connected Devices Desktop/Laptop Mobile
Time spent on screens by orientation (Hours/Day), USA, 2010-2015
VerticalViewingIsReplacingHorizontal
Source: BI Intelligence
13. BillionsofVideos
0
25
50
75
100
Youtube Vine Facebook
Brand Videos Media Companies Influencers (+250K followers) Amateur (user-generated)
Who uploaded the top 100 videos to content platforms in the last month?
UserGeneratedContentToppedVideoUploadsInTheLastMonth
Source: Mary Meeker’s 2015 Internet Trend Reports
20. MonthlyActiveUsers
0
250
500
750
1000
1250
1500
1750
2000
2250
2500
4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15
Big 4 Messaging Apps (WhatsApp, Facebook Messenger, WeChat, Viber) Big 4 Social Networks (Facebook, Twitter, LinkedIn, Instagram)
Monthly Active Users for Selected Top 4 Social Networks and Messaging Apps
MessagingAppsHaveCaughtUptoSocialNetworks…
Source: BI Intelligence
21. %ofRespondents
0
10
20
30
40
50
60
70
80
90
100
Geofencing Mobile Advertising Geotargeting Mobile Search Mobile barcode Mobile app Mobile optimized site
Currently Use Will use in the future
Current vs. Future Usage of Mobile Marketing Tactics According to Marketers Worldwide — Q3 2014
MoreCompaniesHaveMobileWebsitesThanApps
Source: eMarketer
23. BillionsofDevices
2013 2014 2015E 2016E 2017E 2018E 2019E
Personal Computers Smartphones
Tablets Connected/Smart TVs
Wearables Connected Cars
Internet Of Things
5 year CAGR = 35%
The IOT market will soon be larger than PC,tablet & smartphone markets combined
TheInternetOfThingsWillBeTheWorld’sLargestDeviceMarket.
Source: BI Intelligence
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Mihika Barua
Mihika Barua is a junior associate on Percolate’s
Integrated Marketing Team.