An Ayurvedic cancer clinic partnered with PeopleWiz to design an agile organization structure to support its expansion through new franchises and clinics. PeopleWiz conducted workshops and researched best practices to create an operations, corporate, and knowledge structures. They also developed a culture of patient centricity through new vision, values, and employee communications. The organization is now poised for expansion with improved patient feedback and advisory services continuing from PeopleWiz.

1. PeopleWiz partnered with a renowned Ayurvedic Cancer Clinic to develop culture of patient
centricity with a focus on clinical excellence
Having established itself as a respected
clinical practice, the management was keen
to launch a franchise model and explore
joint venture with international players to
bring benefits of Ayurveda to a larger
audience.
The main challenges were seen as lack of
doctors who were not only trained in
Ayurveda but also committed to patient
centricity.
Business Challenge
It was seen imperative by the the founders to run the clinics as an
organization by bringing the best of management principles, product
development processes, employee capability development
mechanisms.
They wanted to create an organization that attracted the best brains in
Ayurveda and delivered its cancer solutions in the most patient friendly
manner.
PeopleWiz had a mandate to design an agile organization that would
support internal research as well as manage the franchisees to ensure
clinical excellence.
Organization Design
To design the Organization Structure aligned with the Clinic’s objective, PeopleWiz consultants conducted internal
workshops and referenced external literature. Successful franchisee models were studied and their best practices were
understood. Special focus was given to the OPD process, appointment management, billing process, medicine
preparation and delivery process. The Organization design that was created included the corporate structure, operations
structure and a separate Knowledge structure to house the research and development wing. The interactions between
various functions were mapped and an operating procedure was developed for clinics. Opportunities for automation of
processes were presented.
Culture Cultivation
One of the major deliverable was to create and implement a blueprint for the culture of Patient centricity. Vision, Values
and mission statements were created and a code of conduct was proposed. Extensive employee communication
exercises were carried out to ensure that employees understand expected behaviors. Success measures that will indicate
a strong Patient centric culture ( e.g. reduction in patient waiting time) were identified and weaved into the performance
management scheme. The leadership was coached to review the right measures of performance and employee
contribution.
PeopleWiz’s Involvement
The Organization now has a clear roadmap on how
to achieve the strategic objectives. With regular
implementation support from PeopleWiz
consultants, the management is able to monitor
progress and track major milestones. Patient
feedback has improved by 4 rating pointts. The
company is now poised to launch more clinics and
franchises.
PeopleWiz continues to provide advisory services
on People Management and successful business
change.
Business Benefits
The Clinic provides its unique Ayurvedic Cancer solutions, where
they focus on increasing the quality of life of patients . The Clinic
also provides clinical solutions like Panchakarma, Yoga and Diet for
cancer and general patients.
Being a research driven clinical practice, the focus is to study,
document and publish results that can help in creation of more
effective cancer solutions using Ayurveda as the foundation.
With multiple clinics, research wing and manufacturing facility, they
have developed an ecosystem to promote Ayurveda through -
Client Overview
1. Medicine Manufacturing
2. Ayurveda Research
3. Tie up with Research labs / Academic
institutes
4. Preventive wellness
5. Cancer Awareness
6. Ayurveda Education