Top 10 Best Practices For E Commerce Success For Wholesale

Top 10 Best Practices for ecommerce Success for Wholesale Distributors This document is protected under the copyright laws of the United States and other countries. Any use or disclosure in whole or in part of this information without the express written permission of Lima Consulting Group, LLC is prohibited.

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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lima Consulting Group Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lima Consulting Group Positioning

NetSuite Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The CPA Technology Advisor Technology Marketing Corporation's Best Software Service

Internet Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Service: Cost containment/reduction in servicing and operating processes

On Average Prospect/Client Data entered in 4 systems (e-mail, CRM, Shipping, General Ledger) * Underlined systems represent point software solutions integrated by NetSuite Sales/Marketing Funnel Consumer Behavior/Business Process Software Needed Awareness – Can you help me? Find Your Site ,[object Object],[object Object],Consideration – What does your company/product do? Search for Product/Service ,[object Object],[object Object],Interest – What’s different about your company/product? Feature Compare and Education ,[object Object],[object Object],Preference – Which solution offers the highest value for the money? Price Compare ,[object Object],[object Object],[object Object],[object Object],Purchase – How much for how long? Place an Order ,[object Object],Retention – What have you done for me lately? Re-order, Accessories, Replace parts, services, up-sells ,[object Object],[object Object],[object Object],Financial Management ,[object Object]

The Challenge for Wholesalers & Distributors Accounting SFA Support Web Warehousing

Bolt-on Approach to e-commerce Web Store CRM Inventory Mgmt & Shipping Invoicing System Support e-mail marketing Shop Web Order Pick & Pack Invoice Customer Service Shipping

Top Ten Best Practices for Success ,[object Object]

10. Integrate the Web Store with the other systems used to run the business

Integrated processes yield improved results Integrated Suite Shop Web Order Pick & Pack Invoice Customer Service Shipping

Integrated processes yield improved results Shop Web Order Pick & Pack Invoice Customer Service Shipping e-mail marketing Web Store CRM Inventory Mgmt General Ledger Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9. Business Intelligence Turn Data into Actionable Knowledge

Create Success Metrics and Measure Goals by Integrating Analytics, Online Marketing Sources and CRM Sales/Marketing Funnel Consumer Behavior Typical Key Performance Indicator Awareness – Can you help me? Find Your Site ,[object Object],[object Object],Consideration – What does your company/product do? Search for Product/Service ,[object Object],[object Object],[object Object],[object Object],[object Object],Interest – What’s different about your company/product? Feature Compare and Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Preference – Which solution offers the highest value for the money? Price Compare ,[object Object],[object Object],[object Object],[object Object],Purchase – How much for how long? Place an Order ,[object Object],[object Object],[object Object],[object Object],[object Object],Retention – What have you done for me lately? Re-order, Accessories, Replace parts, services, up-sells ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dashboard Portlet – Cart Abandonment with Drilldown views. With their name, and cart your sales team can follow up and offer incentives. Revenue by product with filters for date. If you knew which products are over-indexing based on historical trends then marketing could develop specific campaigns during those periods.

Companies that can access their Data are positioned to offer relevant Innovations

8. Allow & Encourage Customers To Serve Themselves

Customer Self-Service Shop Web Order Pick & Pack Invoice Customer Service Shipping Web Store CRM Inventory Mgmt General Ledger Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Store CRM Inventory Mgmt & Shipping Invoicing System Support e-mail marketing

7. Use Mass Customization to Segment Customers and Offer Unique Experiences for each

Visitors demonstrated interest via a form or CSR’s assessment

Examples of offers based on segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Offer discounts based on quantity or Assign customer-specific price levels for a group of items.

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6. Sell to Wholesale and Retail Customers with Multiple Web Stores

Multiple Web Stores & Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Sell Through Affiliates, Referrals and Partners

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Sell Through Referrals and Partners ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Sell Internationally with Localized Language and Currency

Multi-Language ,[object Object],[object Object],[object Object],[object Object],[object Object]

Multi-Currency ,[object Object],[object Object],[object Object]

3. Use Closed Loop Marketing for Total Reporting From Campaign-to-Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting more value from Paid Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-commerce Clients Reduce the Cost to Acquire Clients when Integrating CRM with e-commerce and Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Beyond the Lead/Click ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Maintain ONE 360° View of Customers

Maintain ONE 360° View of Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. The Software as a Service Advantage

The Software as a Service Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Manage Your Business, Not Your Software Software as a Service Traditional Model Software should enable and support processes not define them.

Great Plains Runs on Microsoft Requires lots of infrastructure to manage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The components involved in transferring data between Great Plains and Microsoft CRM

The Top Ten in Review: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NetSuite is the leading on-demand Platform for running a mid-sized business Breadth of Solution Business Model Suite Point Solutions Platform as a Service (PaaS) On-Premise

SMBs Prefer an Integrated Business Applications Suite ,[object Object],[object Object],Source: Yankee Group 2006

NetSuite: 3 Big Ideas Create One System To Run A Business Deliver System via Internet Deepen Capabilities for Specific Industries

A better Idea for Wholesale Distributors Web Development Ecommerce Manager Support Manager CEO Sales Rep/ Manager Shipping Manager CFO

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Product Line Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top 10 Best Practices For E Commerce Success For Wholesale

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Top 10 Best Practices For E Commerce Success For Wholesale