Talk presented at ReadingSEO in February 2020. Find here how to create your own Google My Business Analytics dashboard: https://www.wolfgangdigital.com/blog/how-to-build-your-gmb-analytics-dashboard-with-yoy-data-free-template/

1. F*cking Up Google My Business:
how it broke, how we fixed it
Gus Pelogia | @pelogia

4. The frustration and the solutions

5. We did nothing… but got suspended!
1

9. Google decided the business was…
15km away from where you told it.
2

10. Create > Claim > Optimise

12. Turns out… It was our mistake (kinda).
Address on homepage
Brochure website

13. After A LOT of DMs with GMB Support, finally fixed

14. The local pack is one review away
3

15. Importance of Reviews

16. GMB sometimes…
4

17. …is a bitch!

18. Download your data?
Forget about it.
We can only see data
for the last 90 days
All the details can only
be filtered by week,
month or quarter

19. + +

20. Google My Business Analytics Dashboard

21. Google My Business Analytics Dashboard

22. Try yourself:
http://bit.ly/GMBAnalytics

23. What if Google decides what you should be
called?
5

24. Wrong Business Name – Case Study

25. A bunch of people were calling my mum…
Trying to reach an Italian restaurant
6

29. Takeaways

30. Suspension due to “low
quality issues”
Look for clues outside
GMB
Pin in wrong location
Check for conflicting
signals
Not on local pack for
something you should?
Reviews could improve
your rankings

31. Need more data?
Try GMB’s API
Wrong name?
Try finding the solution
outside GMB
Hungry people calling
your mum?
Close the damn
restaurant!

32. Follow me!
@pelogia
Slides
pelogia.it/readingSEO