This document discusses how to optimize video content and placement on websites to increase conversion rates. It provides data on testing different types of video content, thumbnail designs, and placement on pages. Key findings include that teaching videos, live explainer videos and personalized sales messages tend to help conversion the most. Placement of videos higher on pages and between 400-600 pixels wide was found to have higher play rates. Using "click here" annotations and CTAs around the 20% point of longer videos improved interactions and conversions.