2. Problem
Life → Problems → Human Communication
● Who do I talk to?
● How do I talk to them?
● How do they know my context?
3. Q: Who do I talk to?
A: You talk to whoever is
responsible for your current
location.
Q: How do I talk to them?
A: You open a single app. The
app pulls your location and
automatically begins a
conversation for you with them.
Q: How do they know my
context?
A: Your location is automatically
shared with your helper.
Solution
Confused Person:
Help, I have problem.
Master Ninja Expert:
use sudo
Confused Person: All
my problems are
solved!
4. Competition
Email customer
service
Yelp reviews Us
Allow users to see other
comments and upvote
the useful ones
Allow users to leave
multiple comments
Leave comments
anonymously
Allow business to easily
organize and analyze
comments
5. MVP - Boomerang
Real time, location-based mobile messaging application
Confused
Person: Where
is milk?
Walmart Rep:
aisle 12!
Confused
Person: Thank
you!
Simple - Effective - Human Communication