SlideShare uma empresa Scribd logo
1 de 38
Baixar para ler offline
JULY 2015
STATE OF THE (APP)
UNION
www.prioridata.com
@prioridata
Patrick Kane
Founder & CEO
@pdkane
Agenda
1. Introduction
2. Macro Trends in the App Store
3. State-of-the-Top Charts
4. A Rallying Cry for Berlin!
5. Q&A
1.
AN INTRODUCTION
AN INTRODUCTION
Any Idea What This Is?
4
+14
%
75%
80%
85%
90%
95%
100%
105%
110%
115%
120%
125%
Sep Oct Nov Dec Jan Feb Mar Apr May June
AN INTRODUCTION
Any Idea What This Is?
5
Every day
500 new apps
enter the App Store
(and 100 new
publishers)
Avg. # of Apps (per month)
+14
%
75%
80%
85%
90%
95%
100%
105%
110%
115%
120%
125%
Sep Oct Nov Dec Jan Feb Mar Apr May June
AN INTRODUCTION
How About This?
6
75%
80%
85%
90%
95%
100%
105%
110%
115%
120%
125%
Sep Oct Nov Dec Jan Feb Mar Apr May June
+3%
AN INTRODUCTION
How About This?
7
Average Monthly
Downloads
are flat
Since Sep. 2014
75%
80%
85%
90%
95%
100%
105%
110%
115%
120%
125%
Sep Oct Nov Dec Jan Feb Mar Apr May June
Avg. Monthly Downloads
+3%
AN INTRODUCTION
The Result is More Competition
8
+14
%
More
(and higher quality)
Companies are
Fighting for the
Same Users
Increased Supply, Flat Demand
+3%
75%
80%
85%
90%
95%
100%
105%
110%
115%
120%
125%
Sep Oct Nov Dec Jan Feb Mar Apr May June
Avg. Monthly Downloads Avg. # of Apps
9
If there was ever a traditional App Store
narrative of bright fluffy clouds…
…it is most definitely a
thing of the past.
(except for about ~300
companies, more on that
later)
2.
WHAT WE ARE
SEEING AT A
MACRO LEVEL
MACRO TRENDS IN THE APP STORE
Downloads are 36% Gaming,
12
Top Downloaded Categories
(YTD 2015)
Jan 1 – June 30 2015
64%
36%
App Categories Game Categories
MACRO TRENDS IN THE APP STORE
Downloads are 36% Gaming, but Gaming most Volatile Growth
13
Top Downloaded Categories
(YTD 2015)
Quarterly Download Growth by Category
(Q2 2015 vs. Q1 2015)
Jan 1 – June 30 2015
Top 5 Categories
+12%
Bottom 5
Categories -8%
64%
36%
App Categories Game Categories
MACRO TRENDS IN THE APP STORE
Revenues are 57% Gaming,
14
Top Revenue Categories
(YTD 2015)
43%
57%
App Categories Game Categories
Jan 1 – June 30 2015
MACRO TRENDS IN THE APP STORE
Revenues are 57% Gaming, but Non-Gaming have 3 of Top 5 growers
15
Top Revenue Categories
(YTD 2015)
Quarterly Revenue Growth by Category
(Q2 2015 vs. Q1 2015)
Top 5 Categories
+27%
Bottom 5
Categories -15%
43%
57%
App Categories Game Categories
Jan 1 – June 30 2015
MACRO TRENDS IN THE APP STORE
Downloads are 50% China & US,
16
Top Downloaded Countries
(YTD 2015)
Jan 1 – June 30 2015
26%
24%
50%
US China All Others
MACRO TRENDS IN THE APP STORE
Downloads are 50% China & US, but no country is growing >4%
17
Top Downloaded Countries
(YTD 2015)
Quarterly Downloads by Country
(Q2 2015 vs. Q1 2015)
Jan 1 – June 30 2015
Top 5
Countries
+3%
Bottom 5
Countries
-5%
26%
24%
50%
US China All Others
MACRO TRENDS IN THE APP STORE
Revenue is US heavy,
18
Top Revenue Countries
(YTD 2015)
Jan 1 - June 30th 2015
51%
2%
47%
US China All Others
MACRO TRENDS IN THE APP STORE
Revenue is US heavy, Growth is Mixed Across Emerging/Developed
19
Top Revenue Countries
(YTD 2015)
Quarterly Revenue by Country
(Q2 2015 vs. Q1 2015)
Jan 1 - June 30th 2015
Top 5
Countries
+5%
Bottom 5
Countries
-3%
51%
2%
47%
US China All Others
MACRO TRENDS IN THE APP STORE
Some Things Change, Some Things Stay The Same...
20
• Revenue is growing faster than downloads in most categories, suggesting better
monetization strategies and/or more consumer willingness to pay
• The United States is still the largest revenue market (by a factor of 4x), and
Japan and the UK are both larger than China by revenue
• Demand growth (downloads and revenues) is no longer just geography
specific. It is rather defined by consumer trends for certain types of apps in local
geographic markets
And how does this distill to the individual
publisher level?
MACRO TRENDS IN THE APP STORE
300 Publishers Command 85% of Downloads and 72% of Revenue
22
Top 100 Publishers
Publishers 101 - 200
Publishers 201 - 300
Everyone Else
% of Store
Downloads
% of Store Revenue
72% 59%
9% 8%
5% 5%
14% 28%
Out of 475k active app publishers….
Based on June 2015
0.1%
3.
STATE-OF-THE-TOP
CHARTS
So we‘ve seen demand is flattening while
app supply continues to increase.
What‘s key to breaking through?
And how does this distill to the individual
publisher level?
Visibility
26
STATE-OF-THE-TOP CHARTS
The PRIORI DATA Top Chart Framework
The three questions we ask to measure visibility (and success) of an app in
the App Store Top Charts:
"Who gets in?"
"Where do they land?"
"How long do they stay?"
STATE-OF-THE-TOP CHARTS
Part 1: Who Gets In?
27
186
97
180
115
194
123
301
291
303
0
50
100
150
200
250
300
350
400
DE US GB
Free Charts Paid Charts
Daily # of New Apps in Top 200
~300 New Apps
Achieve a Top 200
Category Position
Every Day.
Top 50 positions
command ~85% of all
Category downloads.
STATE-OF-THE-TOP CHARTS
Part 2: Where do They Land?
28
Landing Ranks for New Apps
51%
25%
14%
6%
4%
27%
24%
26%
16%
7%
0%
10%
20%
30%
40%
50%
60%
>150 [100,150] [50,100] [20,50)] <20
Average Free App Average Paid App
Only 4% of free apps
arrive in a Top 20
position
Paid apps are 2x as
likely to appear in a
Top 100 position vs.
free apps
STATE-OF-THE-TOP CHARTS
Part 3: How Long Do They Stay?
29
Average Length of Stay per New App
3%
7%
41%
49%
1%
3%
71%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
>2 weeks 1-2 weeks <1 week one day
Average Free App Average Paid App
50% of new free apps
are in and out of the
charts within 1 day,
and 90% within 1
week.
Only 4% of new apps
last more than 2
weeks in the charts.
That’s 350 a month,
globally.
STATE-OF-THE-TOP CHARTS
Implications for App Publishers
30
• Yes, new apps can claim space in the precious Top Charts.
• The core question is not whether you can get in, but rather how long you can last.
• Failure is expensive: UA costs continue to go up - FIKSU: $3 per install for free to
play games.
• Do the research, set expectations right: There is no reason to be taken by
surprise. Data can give you an indication as to your entry costs and ultimate market
size.
• Data alone won’t do it. You need people who can phrase the right questions: What
is our optimal rank, where is local demand for our niche app on the rise? What is the
necessary budget to reach our goal?
So that‘s it? Pretty bleak outlook…
So that‘s it? Pretty bleak outlook…
Not entirely!
RE-EMERGENCE OF THE LONG TAIL
Indie App Developers Grow in Numbers and Revenues
33
In 9 months, nearly 600 new developers have entered the >1k/month revenue bracket.
# and % Increase of Developers per Income Bracket
Source: Priori Data and Pollen.VC
18,295
4,436
5,808
900 813
18,615
4,609
5,815
917 839
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
$1,000-$5,000 $5,000-$10,000 $10,000-$50,000 $50,000-$100,000 $100,000-$500,000
Sep. 2014 Jun. 2015
4.
A RALLYING CRY
FOR BERLIN!
A RALLYING CRY FOR BERLIN!
What We Believe
35
• The market imbalances we see are the consequence of flaws in the industry
• Lack of access to competitive benchmarking and market data perpetuates these
imbalances
• Data itself is a commodity, but access to the data is unequal. Only companies
with $$$$$$ can get access in today’s app economy
A RALLYING CRY FOR BERLIN!
We Are Changing The Status Quo
36
• We want to play a transformational role in breaking the barriers of exclusivity
and “pay-to-play” models that are plaguing our industry.
• In the era of big data and the sharing economy, it is time for a new approach.
We want to define it together with the leading mobile minds in Berlin.
5.
Q&A
THANK YOU!
www.prioridata.com

Mais conteúdo relacionado

Mais procurados

Aso - App Store Optimization
Aso - App Store OptimizationAso - App Store Optimization
Aso - App Store OptimizationRuben Vezzoli
 
Flurry State of App Nation 2016 - CES APPNATION VII
Flurry State of App Nation 2016 - CES APPNATION VII Flurry State of App Nation 2016 - CES APPNATION VII
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
 
Flurry Road Trip - Germany state of mobile
Flurry Road Trip - Germany state of mobileFlurry Road Trip - Germany state of mobile
Flurry Road Trip - Germany state of mobileFlurry, Inc.
 
App Store Optimization By MobileDevHQ (for SMX East)
App Store Optimization By MobileDevHQ (for SMX East)App Store Optimization By MobileDevHQ (for SMX East)
App Store Optimization By MobileDevHQ (for SMX East)aoklein
 
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...PRIORI DATA
 
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Flurry, Inc.
 
Flurry State of App Nation: Asia Edition, June 2015
Flurry State of App Nation: Asia Edition, June 2015Flurry State of App Nation: Asia Edition, June 2015
Flurry State of App Nation: Asia Edition, June 2015Flurry, Inc.
 
App Store Optimization
App Store Optimization App Store Optimization
App Store Optimization Leadmill
 
[NMDS] Anders Lykke | Priori Data
[NMDS] Anders Lykke | Priori Data[NMDS] Anders Lykke | Priori Data
[NMDS] Anders Lykke | Priori DataMobilbusiness
 
App promo Screen Presentation Oct 2013
App promo Screen Presentation Oct  2013App promo Screen Presentation Oct  2013
App promo Screen Presentation Oct 2013Gary Yentin
 
DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開
DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開
DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開adinnovation
 
TapSense October Platform Data
TapSense October Platform DataTapSense October Platform Data
TapSense October Platform DataAdRoll
 
A Complete Guide to Mobile Marketing for 2014 Second Edition
A Complete Guide to Mobile Marketing for 2014 Second EditionA Complete Guide to Mobile Marketing for 2014 Second Edition
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
 
The State of AppNation 2015
The State of AppNation 2015The State of AppNation 2015
The State of AppNation 2015Flurry, Inc.
 
The Appstore Opportunity by Gert Jan Spriensma
The Appstore Opportunity by Gert Jan Spriensma The Appstore Opportunity by Gert Jan Spriensma
The Appstore Opportunity by Gert Jan Spriensma PhoneGap
 
The Ultimate App Store Optimization Guide
The Ultimate App Store Optimization GuideThe Ultimate App Store Optimization Guide
The Ultimate App Store Optimization GuideMentorMate
 
How to sell my app?
How to sell my app?How to sell my app?
How to sell my app?idan19
 

Mais procurados (18)

Aso - App Store Optimization
Aso - App Store OptimizationAso - App Store Optimization
Aso - App Store Optimization
 
Flurry State of App Nation 2016 - CES APPNATION VII
Flurry State of App Nation 2016 - CES APPNATION VII Flurry State of App Nation 2016 - CES APPNATION VII
Flurry State of App Nation 2016 - CES APPNATION VII
 
Flurry Road Trip - Germany state of mobile
Flurry Road Trip - Germany state of mobileFlurry Road Trip - Germany state of mobile
Flurry Road Trip - Germany state of mobile
 
App Store Optimization By MobileDevHQ (for SMX East)
App Store Optimization By MobileDevHQ (for SMX East)App Store Optimization By MobileDevHQ (for SMX East)
App Store Optimization By MobileDevHQ (for SMX East)
 
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...
 
Distimo presentation
Distimo presentationDistimo presentation
Distimo presentation
 
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015
 
Flurry State of App Nation: Asia Edition, June 2015
Flurry State of App Nation: Asia Edition, June 2015Flurry State of App Nation: Asia Edition, June 2015
Flurry State of App Nation: Asia Edition, June 2015
 
App Store Optimization
App Store Optimization App Store Optimization
App Store Optimization
 
[NMDS] Anders Lykke | Priori Data
[NMDS] Anders Lykke | Priori Data[NMDS] Anders Lykke | Priori Data
[NMDS] Anders Lykke | Priori Data
 
App promo Screen Presentation Oct 2013
App promo Screen Presentation Oct  2013App promo Screen Presentation Oct  2013
App promo Screen Presentation Oct 2013
 
DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開
DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開
DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開
 
TapSense October Platform Data
TapSense October Platform DataTapSense October Platform Data
TapSense October Platform Data
 
A Complete Guide to Mobile Marketing for 2014 Second Edition
A Complete Guide to Mobile Marketing for 2014 Second EditionA Complete Guide to Mobile Marketing for 2014 Second Edition
A Complete Guide to Mobile Marketing for 2014 Second Edition
 
The State of AppNation 2015
The State of AppNation 2015The State of AppNation 2015
The State of AppNation 2015
 
The Appstore Opportunity by Gert Jan Spriensma
The Appstore Opportunity by Gert Jan Spriensma The Appstore Opportunity by Gert Jan Spriensma
The Appstore Opportunity by Gert Jan Spriensma
 
The Ultimate App Store Optimization Guide
The Ultimate App Store Optimization GuideThe Ultimate App Store Optimization Guide
The Ultimate App Store Optimization Guide
 
How to sell my app?
How to sell my app?How to sell my app?
How to sell my app?
 

Destaque (19)

Power electronical testing services
Power electronical testing servicesPower electronical testing services
Power electronical testing services
 
Fertilizer mixtures - Europe
Fertilizer mixtures - EuropeFertilizer mixtures - Europe
Fertilizer mixtures - Europe
 
C:\fakepath\history of educational technology
C:\fakepath\history of educational technologyC:\fakepath\history of educational technology
C:\fakepath\history of educational technology
 
Grain cash seed bank
Grain cash seed bankGrain cash seed bank
Grain cash seed bank
 
Safety glass - Asia
Safety glass - AsiaSafety glass - Asia
Safety glass - Asia
 
Potassic fertilizers - Australia, Africa and Americas
Potassic fertilizers - Australia, Africa and AmericasPotassic fertilizers - Australia, Africa and Americas
Potassic fertilizers - Australia, Africa and Americas
 
Library
LibraryLibrary
Library
 
Week12
Week12Week12
Week12
 
Press release spices europe
Press release spices   europePress release spices   europe
Press release spices europe
 
соц-дем_01-02'11 (NashKiev.UA) 01-02'11
соц-дем_01-02'11 (NashKiev.UA)  01-02'11соц-дем_01-02'11 (NashKiev.UA)  01-02'11
соц-дем_01-02'11 (NashKiev.UA) 01-02'11
 
Клубы, кафе, рестораны (НашКиев.UA)
Клубы, кафе, рестораны (НашКиев.UA)Клубы, кафе, рестораны (НашКиев.UA)
Клубы, кафе, рестораны (НашКиев.UA)
 
Pneumatic tyres - Australia, Africa and Americas
Pneumatic tyres - Australia, Africa and AmericasPneumatic tyres - Australia, Africa and Americas
Pneumatic tyres - Australia, Africa and Americas
 
Download3
Download3Download3
Download3
 
Peno3server
Peno3serverPeno3server
Peno3server
 
Nuon Energy Consultancy
Nuon Energy ConsultancyNuon Energy Consultancy
Nuon Energy Consultancy
 
Fire Engine
Fire EngineFire Engine
Fire Engine
 
So you (think you) want to work in video games
So you (think you) want to work in video gamesSo you (think you) want to work in video games
So you (think you) want to work in video games
 
Week4
Week4Week4
Week4
 
соц-дем 11'11 (NashKiev.UA)
соц-дем 11'11 (NashKiev.UA)соц-дем 11'11 (NashKiev.UA)
соц-дем 11'11 (NashKiev.UA)
 

Semelhante a Priori Data State of the (App) Union - July 2015

Distimo Mobile Asia Congress Presentation - Findings On Monetization In App S...
Distimo Mobile Asia Congress Presentation - Findings On Monetization In App S...Distimo Mobile Asia Congress Presentation - Findings On Monetization In App S...
Distimo Mobile Asia Congress Presentation - Findings On Monetization In App S...Distimo
 
Priori Data - Mobile Tech Con Berlin - Summer 2013
Priori Data - Mobile Tech Con Berlin - Summer 2013Priori Data - Mobile Tech Con Berlin - Summer 2013
Priori Data - Mobile Tech Con Berlin - Summer 2013Patrick Kane
 
State of Mobile App Developers 2016
State of Mobile App Developers 2016State of Mobile App Developers 2016
State of Mobile App Developers 2016InMobi
 
The CMO Survey Report February 2014 - Highlights and Insights
The CMO Survey Report February 2014 - Highlights and InsightsThe CMO Survey Report February 2014 - Highlights and Insights
The CMO Survey Report February 2014 - Highlights and Insightschristinemoorman
 
Entering new markets in mobile: how to gather insights and succeed
Entering new markets in mobile: how to gather insights and succeedEntering new markets in mobile: how to gather insights and succeed
Entering new markets in mobile: how to gather insights and succeedAppFollow
 
State of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixState of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
 
Why Just Making Great Games Is Not Enough | Anders Lykke
Why Just Making Great Games Is Not Enough | Anders LykkeWhy Just Making Great Games Is Not Enough | Anders Lykke
Why Just Making Great Games Is Not Enough | Anders LykkeJessica Tams
 
ASO Audit with yellowHEAD - How to Rank at the Top
ASO Audit with yellowHEAD - How to Rank at the TopASO Audit with yellowHEAD - How to Rank at the Top
ASO Audit with yellowHEAD - How to Rank at the TopPinar Guler
 
Taking AIM: Top 10 App Install Marketing Trends in 2017 | Paul West
Taking AIM: Top 10 App Install Marketing Trends in 2017 | Paul WestTaking AIM: Top 10 App Install Marketing Trends in 2017 | Paul West
Taking AIM: Top 10 App Install Marketing Trends in 2017 | Paul WestJessica Tams
 
The Affiliate Evolution Into Mega-Brands
The Affiliate Evolution Into Mega-BrandsThe Affiliate Evolution Into Mega-Brands
The Affiliate Evolution Into Mega-BrandsAffiliate Summit
 
Best Practices for Email Marketing in the Mobile Age
Best Practices for Email Marketing in the Mobile AgeBest Practices for Email Marketing in the Mobile Age
Best Practices for Email Marketing in the Mobile AgeBranch
 
The CMO Survey Highlights and Insights February 2015
The CMO Survey Highlights and Insights February 2015The CMO Survey Highlights and Insights February 2015
The CMO Survey Highlights and Insights February 2015christinemoorman
 
Global Technology Trends & Top Ten Startup Hubs 2016
Global Technology Trends & Top Ten Startup Hubs 2016Global Technology Trends & Top Ten Startup Hubs 2016
Global Technology Trends & Top Ten Startup Hubs 2016Bernard Moon
 
The CMO Survey Highlights and Insights August 2015
The CMO Survey Highlights and Insights August 2015The CMO Survey Highlights and Insights August 2015
The CMO Survey Highlights and Insights August 2015christinemoorman
 
App Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayApp Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
 
Playcrafting - Mastering The Art Of Scaling Your Mobile Game
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePlaycrafting - Mastering The Art Of Scaling Your Mobile Game
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePollen VC
 
AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015AdColony
 
The CMO Survey Report: Highlight and Insights August 2014
The CMO Survey Report: Highlight and Insights August 2014The CMO Survey Report: Highlight and Insights August 2014
The CMO Survey Report: Highlight and Insights August 2014christinemoorman
 
Digital is Now:How the Market has Changed
Digital is Now:How the Market has ChangedDigital is Now:How the Market has Changed
Digital is Now:How the Market has ChangedApigee | Google Cloud
 
One-Pager: Store Intelligence
One-Pager: Store IntelligenceOne-Pager: Store Intelligence
One-Pager: Store IntelligenceWes McCabe
 

Semelhante a Priori Data State of the (App) Union - July 2015 (20)

Distimo Mobile Asia Congress Presentation - Findings On Monetization In App S...
Distimo Mobile Asia Congress Presentation - Findings On Monetization In App S...Distimo Mobile Asia Congress Presentation - Findings On Monetization In App S...
Distimo Mobile Asia Congress Presentation - Findings On Monetization In App S...
 
Priori Data - Mobile Tech Con Berlin - Summer 2013
Priori Data - Mobile Tech Con Berlin - Summer 2013Priori Data - Mobile Tech Con Berlin - Summer 2013
Priori Data - Mobile Tech Con Berlin - Summer 2013
 
State of Mobile App Developers 2016
State of Mobile App Developers 2016State of Mobile App Developers 2016
State of Mobile App Developers 2016
 
The CMO Survey Report February 2014 - Highlights and Insights
The CMO Survey Report February 2014 - Highlights and InsightsThe CMO Survey Report February 2014 - Highlights and Insights
The CMO Survey Report February 2014 - Highlights and Insights
 
Entering new markets in mobile: how to gather insights and succeed
Entering new markets in mobile: how to gather insights and succeedEntering new markets in mobile: how to gather insights and succeed
Entering new markets in mobile: how to gather insights and succeed
 
State of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixState of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mix
 
Why Just Making Great Games Is Not Enough | Anders Lykke
Why Just Making Great Games Is Not Enough | Anders LykkeWhy Just Making Great Games Is Not Enough | Anders Lykke
Why Just Making Great Games Is Not Enough | Anders Lykke
 
ASO Audit with yellowHEAD - How to Rank at the Top
ASO Audit with yellowHEAD - How to Rank at the TopASO Audit with yellowHEAD - How to Rank at the Top
ASO Audit with yellowHEAD - How to Rank at the Top
 
Taking AIM: Top 10 App Install Marketing Trends in 2017 | Paul West
Taking AIM: Top 10 App Install Marketing Trends in 2017 | Paul WestTaking AIM: Top 10 App Install Marketing Trends in 2017 | Paul West
Taking AIM: Top 10 App Install Marketing Trends in 2017 | Paul West
 
The Affiliate Evolution Into Mega-Brands
The Affiliate Evolution Into Mega-BrandsThe Affiliate Evolution Into Mega-Brands
The Affiliate Evolution Into Mega-Brands
 
Best Practices for Email Marketing in the Mobile Age
Best Practices for Email Marketing in the Mobile AgeBest Practices for Email Marketing in the Mobile Age
Best Practices for Email Marketing in the Mobile Age
 
The CMO Survey Highlights and Insights February 2015
The CMO Survey Highlights and Insights February 2015The CMO Survey Highlights and Insights February 2015
The CMO Survey Highlights and Insights February 2015
 
Global Technology Trends & Top Ten Startup Hubs 2016
Global Technology Trends & Top Ten Startup Hubs 2016Global Technology Trends & Top Ten Startup Hubs 2016
Global Technology Trends & Top Ten Startup Hubs 2016
 
The CMO Survey Highlights and Insights August 2015
The CMO Survey Highlights and Insights August 2015The CMO Survey Highlights and Insights August 2015
The CMO Survey Highlights and Insights August 2015
 
App Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayApp Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay
App Retention Strategies for 2020 by Evgeny Kruglov & Mike Barclay
 
Playcrafting - Mastering The Art Of Scaling Your Mobile Game
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePlaycrafting - Mastering The Art Of Scaling Your Mobile Game
Playcrafting - Mastering The Art Of Scaling Your Mobile Game
 
AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015
 
The CMO Survey Report: Highlight and Insights August 2014
The CMO Survey Report: Highlight and Insights August 2014The CMO Survey Report: Highlight and Insights August 2014
The CMO Survey Report: Highlight and Insights August 2014
 
Digital is Now:How the Market has Changed
Digital is Now:How the Market has ChangedDigital is Now:How the Market has Changed
Digital is Now:How the Market has Changed
 
One-Pager: Store Intelligence
One-Pager: Store IntelligenceOne-Pager: Store Intelligence
One-Pager: Store Intelligence
 

Último

Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteMavein
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSlesteraporado16
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilitiesalihassaah1994
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpressssuser166378
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxnaveenithkrishnan
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Shubham Pant
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSedrianrheine
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...APNIC
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdfShreedeep Rayamajhi
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsRoxana Stingu
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024Jan Löffler
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfmchristianalwyn
 

Último (12)

Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a Website
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilities
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpress
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptx
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
 

Priori Data State of the (App) Union - July 2015

  • 1. JULY 2015 STATE OF THE (APP) UNION www.prioridata.com @prioridata Patrick Kane Founder & CEO @pdkane
  • 2. Agenda 1. Introduction 2. Macro Trends in the App Store 3. State-of-the-Top Charts 4. A Rallying Cry for Berlin! 5. Q&A
  • 4. AN INTRODUCTION Any Idea What This Is? 4 +14 % 75% 80% 85% 90% 95% 100% 105% 110% 115% 120% 125% Sep Oct Nov Dec Jan Feb Mar Apr May June
  • 5. AN INTRODUCTION Any Idea What This Is? 5 Every day 500 new apps enter the App Store (and 100 new publishers) Avg. # of Apps (per month) +14 % 75% 80% 85% 90% 95% 100% 105% 110% 115% 120% 125% Sep Oct Nov Dec Jan Feb Mar Apr May June
  • 6. AN INTRODUCTION How About This? 6 75% 80% 85% 90% 95% 100% 105% 110% 115% 120% 125% Sep Oct Nov Dec Jan Feb Mar Apr May June +3%
  • 7. AN INTRODUCTION How About This? 7 Average Monthly Downloads are flat Since Sep. 2014 75% 80% 85% 90% 95% 100% 105% 110% 115% 120% 125% Sep Oct Nov Dec Jan Feb Mar Apr May June Avg. Monthly Downloads +3%
  • 8. AN INTRODUCTION The Result is More Competition 8 +14 % More (and higher quality) Companies are Fighting for the Same Users Increased Supply, Flat Demand +3% 75% 80% 85% 90% 95% 100% 105% 110% 115% 120% 125% Sep Oct Nov Dec Jan Feb Mar Apr May June Avg. Monthly Downloads Avg. # of Apps
  • 9. 9 If there was ever a traditional App Store narrative of bright fluffy clouds…
  • 10. …it is most definitely a thing of the past. (except for about ~300 companies, more on that later)
  • 11. 2. WHAT WE ARE SEEING AT A MACRO LEVEL
  • 12. MACRO TRENDS IN THE APP STORE Downloads are 36% Gaming, 12 Top Downloaded Categories (YTD 2015) Jan 1 – June 30 2015 64% 36% App Categories Game Categories
  • 13. MACRO TRENDS IN THE APP STORE Downloads are 36% Gaming, but Gaming most Volatile Growth 13 Top Downloaded Categories (YTD 2015) Quarterly Download Growth by Category (Q2 2015 vs. Q1 2015) Jan 1 – June 30 2015 Top 5 Categories +12% Bottom 5 Categories -8% 64% 36% App Categories Game Categories
  • 14. MACRO TRENDS IN THE APP STORE Revenues are 57% Gaming, 14 Top Revenue Categories (YTD 2015) 43% 57% App Categories Game Categories Jan 1 – June 30 2015
  • 15. MACRO TRENDS IN THE APP STORE Revenues are 57% Gaming, but Non-Gaming have 3 of Top 5 growers 15 Top Revenue Categories (YTD 2015) Quarterly Revenue Growth by Category (Q2 2015 vs. Q1 2015) Top 5 Categories +27% Bottom 5 Categories -15% 43% 57% App Categories Game Categories Jan 1 – June 30 2015
  • 16. MACRO TRENDS IN THE APP STORE Downloads are 50% China & US, 16 Top Downloaded Countries (YTD 2015) Jan 1 – June 30 2015 26% 24% 50% US China All Others
  • 17. MACRO TRENDS IN THE APP STORE Downloads are 50% China & US, but no country is growing >4% 17 Top Downloaded Countries (YTD 2015) Quarterly Downloads by Country (Q2 2015 vs. Q1 2015) Jan 1 – June 30 2015 Top 5 Countries +3% Bottom 5 Countries -5% 26% 24% 50% US China All Others
  • 18. MACRO TRENDS IN THE APP STORE Revenue is US heavy, 18 Top Revenue Countries (YTD 2015) Jan 1 - June 30th 2015 51% 2% 47% US China All Others
  • 19. MACRO TRENDS IN THE APP STORE Revenue is US heavy, Growth is Mixed Across Emerging/Developed 19 Top Revenue Countries (YTD 2015) Quarterly Revenue by Country (Q2 2015 vs. Q1 2015) Jan 1 - June 30th 2015 Top 5 Countries +5% Bottom 5 Countries -3% 51% 2% 47% US China All Others
  • 20. MACRO TRENDS IN THE APP STORE Some Things Change, Some Things Stay The Same... 20 • Revenue is growing faster than downloads in most categories, suggesting better monetization strategies and/or more consumer willingness to pay • The United States is still the largest revenue market (by a factor of 4x), and Japan and the UK are both larger than China by revenue • Demand growth (downloads and revenues) is no longer just geography specific. It is rather defined by consumer trends for certain types of apps in local geographic markets
  • 21. And how does this distill to the individual publisher level?
  • 22. MACRO TRENDS IN THE APP STORE 300 Publishers Command 85% of Downloads and 72% of Revenue 22 Top 100 Publishers Publishers 101 - 200 Publishers 201 - 300 Everyone Else % of Store Downloads % of Store Revenue 72% 59% 9% 8% 5% 5% 14% 28% Out of 475k active app publishers…. Based on June 2015 0.1%
  • 24. So we‘ve seen demand is flattening while app supply continues to increase. What‘s key to breaking through?
  • 25. And how does this distill to the individual publisher level? Visibility
  • 26. 26 STATE-OF-THE-TOP CHARTS The PRIORI DATA Top Chart Framework The three questions we ask to measure visibility (and success) of an app in the App Store Top Charts: "Who gets in?" "Where do they land?" "How long do they stay?"
  • 27. STATE-OF-THE-TOP CHARTS Part 1: Who Gets In? 27 186 97 180 115 194 123 301 291 303 0 50 100 150 200 250 300 350 400 DE US GB Free Charts Paid Charts Daily # of New Apps in Top 200 ~300 New Apps Achieve a Top 200 Category Position Every Day. Top 50 positions command ~85% of all Category downloads.
  • 28. STATE-OF-THE-TOP CHARTS Part 2: Where do They Land? 28 Landing Ranks for New Apps 51% 25% 14% 6% 4% 27% 24% 26% 16% 7% 0% 10% 20% 30% 40% 50% 60% >150 [100,150] [50,100] [20,50)] <20 Average Free App Average Paid App Only 4% of free apps arrive in a Top 20 position Paid apps are 2x as likely to appear in a Top 100 position vs. free apps
  • 29. STATE-OF-THE-TOP CHARTS Part 3: How Long Do They Stay? 29 Average Length of Stay per New App 3% 7% 41% 49% 1% 3% 71% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% >2 weeks 1-2 weeks <1 week one day Average Free App Average Paid App 50% of new free apps are in and out of the charts within 1 day, and 90% within 1 week. Only 4% of new apps last more than 2 weeks in the charts. That’s 350 a month, globally.
  • 30. STATE-OF-THE-TOP CHARTS Implications for App Publishers 30 • Yes, new apps can claim space in the precious Top Charts. • The core question is not whether you can get in, but rather how long you can last. • Failure is expensive: UA costs continue to go up - FIKSU: $3 per install for free to play games. • Do the research, set expectations right: There is no reason to be taken by surprise. Data can give you an indication as to your entry costs and ultimate market size. • Data alone won’t do it. You need people who can phrase the right questions: What is our optimal rank, where is local demand for our niche app on the rise? What is the necessary budget to reach our goal?
  • 31. So that‘s it? Pretty bleak outlook…
  • 32. So that‘s it? Pretty bleak outlook… Not entirely!
  • 33. RE-EMERGENCE OF THE LONG TAIL Indie App Developers Grow in Numbers and Revenues 33 In 9 months, nearly 600 new developers have entered the >1k/month revenue bracket. # and % Increase of Developers per Income Bracket Source: Priori Data and Pollen.VC 18,295 4,436 5,808 900 813 18,615 4,609 5,815 917 839 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 $1,000-$5,000 $5,000-$10,000 $10,000-$50,000 $50,000-$100,000 $100,000-$500,000 Sep. 2014 Jun. 2015
  • 35. A RALLYING CRY FOR BERLIN! What We Believe 35 • The market imbalances we see are the consequence of flaws in the industry • Lack of access to competitive benchmarking and market data perpetuates these imbalances • Data itself is a commodity, but access to the data is unequal. Only companies with $$$$$$ can get access in today’s app economy
  • 36. A RALLYING CRY FOR BERLIN! We Are Changing The Status Quo 36 • We want to play a transformational role in breaking the barriers of exclusivity and “pay-to-play” models that are plaguing our industry. • In the era of big data and the sharing economy, it is time for a new approach. We want to define it together with the leading mobile minds in Berlin.

Notas do Editor

  1. Growth most volatile in Gaming Categories. Growth generally flat across Non-Gaming Role Playing Game growth primarily driven by a huge trend around this in Asia – particularly Japan, China
  2. Growth most volatile in Gaming Categories. Growth generally flat across Non-Gaming Role Playing Game growth primarily driven by a huge trend around this in Asia – particularly Japan, China
  3. Revenue Growth in Entertainment driven primarily by HBO NOW (according to our data) 14.99 for HBO NOW
  4. Revenue Growth in Entertainment driven primarily by HBO NOW (according to our data) 14.99 for HBO NOW
  5. Here, you might want to add that China will very soon be a larger market than the US in regards to downloads. Might want to make a comment on the impact of iPhone launches and that there has not been any. We expect this to change dramatically in Q3 where en iPhone++ (or whatever will be launched).
  6. Here, you might want to add that China will very soon be a larger market than the US in regards to downloads. Might want to make a comment on the impact of iPhone launches and that there has not been any. We expect this to change dramatically in Q3 where en iPhone++ (or whatever will be launched).
  7. For this slide you might want to add that Japan commands 16% of App Store Revenue YTD . Then UK, Canada, and...China
  8. For this slide you might want to add that Japan commands 16% of App Store Revenue YTD . Then UK, Canada, and...China