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Venture Lab 2012




Calories to
Watts
          OAP Report



           Oscar Ezinmo
     José Luis de la Rosa
         Pablo Díez Vigil
The question
 Likes   sports and ecology?
     Think   for a moment...


 What happens to the calories you burn during
 sports?

 Where    do they go?
The Idea
 What  about turning these calories into
 electrical power to recharge your gadgets?
 (iPod, mobile phone, laptop)

 Everyoneproduces your own electricity for
 your own consumption
The initial product
A  portable gadget combining dynamo+battery
 Features:
      Tinylike a mobile phone (really portable)
      Can be coupled in bycicles, spinning bikes, …
      Can produce and store electric energy
      With adapters to recharge many other gadgets
Benefits
 Cost reduction on energy bills
 Motivation to do more exercise
 Autonomy to use gadgets on trips
 Satisfaction to be an active stakeholder on
  environmental care
People comments
 Interviews   and surveys (21)

                    95%        100%
        100%                               66%
         80%
         60%
         40%
         20%
          0%
                Great idea Don't knows Maybe buy
                             similar   the product
                            products
Real market
 It’san emergent sector
 Great experimental component
 A few firms develop gym machines that
  produce electricity
 One firm is just launching these months a
  similar product
The Idea. Second round
 We   have evolved the initial idea
    Discarding gym machines and big instalations
    Focusing on portable gadget and personal use
    Adding social sharing on power generation
Our diference
    A smallest product than competence
    Storage of electricity for a later consumption
    Data collection on watts generated by
     time/sesion, average, …
    Web service to share your work (watts
     generated) on your social networks


                           Share your watts on…
More info
 http://sites.google.com/site/caloriestowatts




              Thanks for watching!



                  Images from: FreeDigitalPhotos.net, and IconFinder

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Final OAP Report

  • 1. Venture Lab 2012 Calories to Watts OAP Report Oscar Ezinmo José Luis de la Rosa Pablo Díez Vigil
  • 2. The question  Likes sports and ecology?  Think for a moment...  What happens to the calories you burn during sports?  Where do they go?
  • 3. The Idea  What about turning these calories into electrical power to recharge your gadgets? (iPod, mobile phone, laptop)  Everyoneproduces your own electricity for your own consumption
  • 4. The initial product A portable gadget combining dynamo+battery  Features:  Tinylike a mobile phone (really portable)  Can be coupled in bycicles, spinning bikes, …  Can produce and store electric energy  With adapters to recharge many other gadgets
  • 5. Benefits  Cost reduction on energy bills  Motivation to do more exercise  Autonomy to use gadgets on trips  Satisfaction to be an active stakeholder on environmental care
  • 6. People comments  Interviews and surveys (21) 95% 100% 100% 66% 80% 60% 40% 20% 0% Great idea Don't knows Maybe buy similar the product products
  • 7. Real market  It’san emergent sector  Great experimental component  A few firms develop gym machines that produce electricity  One firm is just launching these months a similar product
  • 8. The Idea. Second round  We have evolved the initial idea  Discarding gym machines and big instalations  Focusing on portable gadget and personal use  Adding social sharing on power generation
  • 9. Our diference  A smallest product than competence  Storage of electricity for a later consumption  Data collection on watts generated by time/sesion, average, …  Web service to share your work (watts generated) on your social networks Share your watts on…
  • 10. More info  http://sites.google.com/site/caloriestowatts Thanks for watching! Images from: FreeDigitalPhotos.net, and IconFinder