2. The question
Likes sports and ecology?
Think for a moment...
What happens to the calories you burn during
sports?
Where do they go?
3. The Idea
What about turning these calories into
electrical power to recharge your gadgets?
(iPod, mobile phone, laptop)
Everyoneproduces your own electricity for
your own consumption
4. The initial product
A portable gadget combining dynamo+battery
Features:
Tinylike a mobile phone (really portable)
Can be coupled in bycicles, spinning bikes, …
Can produce and store electric energy
With adapters to recharge many other gadgets
5. Benefits
Cost reduction on energy bills
Motivation to do more exercise
Autonomy to use gadgets on trips
Satisfaction to be an active stakeholder on
environmental care
6. People comments
Interviews and surveys (21)
95% 100%
100% 66%
80%
60%
40%
20%
0%
Great idea Don't knows Maybe buy
similar the product
products
7. Real market
It’san emergent sector
Great experimental component
A few firms develop gym machines that
produce electricity
One firm is just launching these months a
similar product
8. The Idea. Second round
We have evolved the initial idea
Discarding gym machines and big instalations
Focusing on portable gadget and personal use
Adding social sharing on power generation
9. Our diference
A smallest product than competence
Storage of electricity for a later consumption
Data collection on watts generated by
time/sesion, average, …
Web service to share your work (watts
generated) on your social networks
Share your watts on…