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Развитие  инфраструктуры ЦОД.  Обзор альянса «Открытый Дата Центр» Дмитрий Грязнов Директор по развитию проектов Intel Ukraine
К 2015 году ожидается ... Больше пользо-вателей Больше устройств Больше данных Сегодня 2015 ~80%  подключенных к интернет устройств – компьютеры и телефоны Только 25 %  населения подключены к интернет Благодаря новым технологиям к облакам подключатся еще более 1 млрд пользователей Автомобили, ТВ, домашние устройства и т.д. Увеличат количество подключаемых устройств в 2.5 раза  >  10 млрд Потребуются увелечения вычислительных мощностей в 20раз, сетей в 8 раз, хранилищ данных в 16 раз 2.5 B  фото на  Facebook 30 B  видео просм/месяц Индексы  Google> 1T  страниц Разрастание интернета и подключаемых устройств предьявляет  новые требования к ЦОД
Ключевые вызовы ИТ служб сегодня Возможность сэкономить  $25 млрд   в ежегодных  “ избыточных ”  ИТ расходах до  2015 3 1. IDC  Market Analysis, January 2010.  2. Source information in speaker notes 3. Source information in speaker notes Today’s Technology Would Require  Building 45 New  Coal Power Plants to Support 2015 IT Infrastructure 2 Efficiency 70% of Respondents Saying Security is Top Concern In Moving to Public Cloud 1   Security IT will spend ~$2T  on  deployment & operations  thru 2015 unless smarter infrastructure radically simplifies management of virtualized environments. Manageability “ We have seen lock-in return as a top concern….routinely seeking alternatives to proprietary virtualization and cloud computing technology “ August 2010 Lock-In
Полностью осуществленное облако Desktops Laptops Embedded Smartphones Netbooks Personal Devices Smart TVs Клиент-независимый Безопасный доступ и наиболее оптимальная работа для всех типов клиентов Автоматизированный Динамически распределяет ресурсы для управления уровнем сервиса и оптимизирует энергопотребление Интегрированный Данные и сервисы равномерно и безопасно распределенны в облаках
Катализатор изменений Роль  Intel : Технический Советник Альянса
Альянс «Открытый Дата Центр» Н езависимая организация глобальных ИТ лидеров   ,[object Object],[object Object],[object Object],[object Object],[object Object],www.opendatacenteralliance.org ,[object Object],[object Object],[object Object],[object Object],Присоединяйтесь к Альянсу для влияния на приоритеты  Source: ODCA $50B+ annual IT spend
От слов к делу Помогая ИТ на пути к реализации концепции « Cloud 2015 »
ЦОД становится сложнее Усложнение  виртуализации Появляются  публичные облака Ограничения емкости ЦОД Ограничения операционных расходов Требуется эволюция ЦОД :  Облака – следующий шаг
Бизнес ценности облачных вычислений У разных участников различные ожидания от облаков …. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Облачные вычисления предоставляют каркас для доставки сервисов Compute Network Storage Management
Рассматривая внедрение облаков Виртуальные частные и гибридные облака Облачные брокеры Частные облака ,[object Object],[object Object],[object Object],Публичные облака ,[object Object],[object Object],[object Object],За файерволом Множественный доступ
Что сдерживает облака сегодня ? Требуется культурный сдвиг и улучшение технологии Зрелость технологии Безопасность Недостаток автоматизации Больше энерго эффективности Стандарты Принятие риска Защита  IP Взаимодействие Соответсвие и аудит Гарантированное качество сервиса
Требования к облачной архитектуре Эффективность   Оптимизация технологий для уменьшения энергопотребления, человеческих и физических ресурсов Безопасность Уменьшение рисков, улучшения соответствия и управление моделями гибридного использования Простота Упрощение работы ЦОД для уменьшения кабелей, запутанности и расходов Для перехода к следующему поколению ЦОДов необходимо оптимизировать энергопотребление, упростить и сделать ЦОД более безопасным
Будущая архитектура олачных ЦОД ,[object Object],[object Object],[object Object],[object Object],[object Object],Создать защищенный ,  эффективный и простой облачный ЦОД,   обеспечивающий гибкость и свободу выбора Application Workloads & Data Data Center Infrastructure App App App App Cloud  Operating Environment Storage Compute Network
Intel® Cloud Builders:  Проверенные решения Build A Cloud: Fujitsu Primergy with VMware vCloud HP ProLiant SL* & Enomaly Elastic Computing Platform Huawei SingleCLOUD* IBM* CloudBurst Joyent SmartDataCenter Microsoft System Center VM Manager Self-Service Portal 2.0* Nimbula* Cloud Operating System & Nimbula Director* Novell* Cloud Manager Parallels* Elastic IT Solution Developer Cloud Powerleader Power Rack Server* with Microsoft*  Red Hat* Cloud Foundations Ubuntu Enterprise Cloud Univa UD* VMware VCloud* Director Enhance A Cloud: Balanced Compute Model with NetSuite & Gproxy Design Cisco* Virtualized Multi-Tenant Data Center Cloud Gateway Security on Intel Platforms  Cloud On-Boarding with Citrix OpenCloud* Dell & VMware* Policy Based Power Management EMC* Atmos* Scale-out Storage Usage Models Enhanced Cloud Security with HyTrust and VMware NetApp* Unified Storage and Networking Parallels* Trusted Compute Pools for Cloud Computing VMware Enhanced Server Platform Security Проверенные, открытые, совместимые решения оптимизированные под  IA  возможности   Решения для простого создания и оптимизации облачной инфраструктуры
Заключение ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Спасибо!

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Развитие инфраструктуры ЦОД. Обзор альянса «Открытый Дата Центр»

  • 1. Развитие инфраструктуры ЦОД. Обзор альянса «Открытый Дата Центр» Дмитрий Грязнов Директор по развитию проектов Intel Ukraine
  • 2. К 2015 году ожидается ... Больше пользо-вателей Больше устройств Больше данных Сегодня 2015 ~80% подключенных к интернет устройств – компьютеры и телефоны Только 25 % населения подключены к интернет Благодаря новым технологиям к облакам подключатся еще более 1 млрд пользователей Автомобили, ТВ, домашние устройства и т.д. Увеличат количество подключаемых устройств в 2.5 раза > 10 млрд Потребуются увелечения вычислительных мощностей в 20раз, сетей в 8 раз, хранилищ данных в 16 раз 2.5 B фото на Facebook 30 B видео просм/месяц Индексы Google> 1T страниц Разрастание интернета и подключаемых устройств предьявляет новые требования к ЦОД
  • 3. Ключевые вызовы ИТ служб сегодня Возможность сэкономить $25 млрд в ежегодных “ избыточных ” ИТ расходах до 2015 3 1. IDC Market Analysis, January 2010. 2. Source information in speaker notes 3. Source information in speaker notes Today’s Technology Would Require Building 45 New Coal Power Plants to Support 2015 IT Infrastructure 2 Efficiency 70% of Respondents Saying Security is Top Concern In Moving to Public Cloud 1 Security IT will spend ~$2T  on deployment & operations thru 2015 unless smarter infrastructure radically simplifies management of virtualized environments. Manageability “ We have seen lock-in return as a top concern….routinely seeking alternatives to proprietary virtualization and cloud computing technology “ August 2010 Lock-In
  • 4. Полностью осуществленное облако Desktops Laptops Embedded Smartphones Netbooks Personal Devices Smart TVs Клиент-независимый Безопасный доступ и наиболее оптимальная работа для всех типов клиентов Автоматизированный Динамически распределяет ресурсы для управления уровнем сервиса и оптимизирует энергопотребление Интегрированный Данные и сервисы равномерно и безопасно распределенны в облаках
  • 5. Катализатор изменений Роль Intel : Технический Советник Альянса
  • 6.
  • 7. От слов к делу Помогая ИТ на пути к реализации концепции « Cloud 2015 »
  • 8. ЦОД становится сложнее Усложнение виртуализации Появляются публичные облака Ограничения емкости ЦОД Ограничения операционных расходов Требуется эволюция ЦОД : Облака – следующий шаг
  • 9.
  • 10.
  • 11. Что сдерживает облака сегодня ? Требуется культурный сдвиг и улучшение технологии Зрелость технологии Безопасность Недостаток автоматизации Больше энерго эффективности Стандарты Принятие риска Защита IP Взаимодействие Соответсвие и аудит Гарантированное качество сервиса
  • 12. Требования к облачной архитектуре Эффективность Оптимизация технологий для уменьшения энергопотребления, человеческих и физических ресурсов Безопасность Уменьшение рисков, улучшения соответствия и управление моделями гибридного использования Простота Упрощение работы ЦОД для уменьшения кабелей, запутанности и расходов Для перехода к следующему поколению ЦОДов необходимо оптимизировать энергопотребление, упростить и сделать ЦОД более безопасным
  • 13.
  • 14. Intel® Cloud Builders: Проверенные решения Build A Cloud: Fujitsu Primergy with VMware vCloud HP ProLiant SL* & Enomaly Elastic Computing Platform Huawei SingleCLOUD* IBM* CloudBurst Joyent SmartDataCenter Microsoft System Center VM Manager Self-Service Portal 2.0* Nimbula* Cloud Operating System & Nimbula Director* Novell* Cloud Manager Parallels* Elastic IT Solution Developer Cloud Powerleader Power Rack Server* with Microsoft* Red Hat* Cloud Foundations Ubuntu Enterprise Cloud Univa UD* VMware VCloud* Director Enhance A Cloud: Balanced Compute Model with NetSuite & Gproxy Design Cisco* Virtualized Multi-Tenant Data Center Cloud Gateway Security on Intel Platforms Cloud On-Boarding with Citrix OpenCloud* Dell & VMware* Policy Based Power Management EMC* Atmos* Scale-out Storage Usage Models Enhanced Cloud Security with HyTrust and VMware NetApp* Unified Storage and Networking Parallels* Trusted Compute Pools for Cloud Computing VMware Enhanced Server Platform Security Проверенные, открытые, совместимые решения оптимизированные под IA возможности Решения для простого создания и оптимизации облачной инфраструктуры
  • 15.

Editor's Notes

  1. Every day new services and devices enter the market making the internet more accessible and more valuable in terms of information, productivity and reach. We’re seeing more users, more devices and more content causing an explosion of growth and along with it an avalanche of complexity for IT that is trying to manage it. More users Today ¼ of the world is connected to the internet – about 1.5 billion people. Over the next 5 years we’ll add another billion users by extending access more deeply into emerging countries, lowering the cost of network access and client devices and through the creation of new services that appeal to the young and old incentivizing them to join the internet revolution More Devices Many people today in develop countries have a computer and home or at work and even have cell phones capable of internet access and email. But new devices are entering the market that will put not only new types or devices but more devices into each home in developed and undeveloped countries. For example – we’ll see in-car entertainment, home appliances, and TVs all connecting to the internet. More people, using more devices will drive to over 10 billion connected devices by 2015 – 2.5x today’s rate. More Content It’s not just more content, it’s more complex content. The rise of 3D content and video content will also accelerate the growth of content on the web requiring 60 Exabytes (a billion billion)/per second data stored, 800 Exabytes/sec of peak IP traffic and 20x the compute capacity we have today. Today’s infrastructure will rapidly be exceeded if we don’t find a more energy efficient, scalable and cost effective way to handle the growth. The answer – the Cloud which is poised to be the next fundamental shift in IT.
  2. Along with space, power and cost constraints, IT face challenges around security, manageability, flexibility and choice exacerbate in cloud scale deployments. In a recent IDC survey, Security remains a top concern for IT in the cloud. Data not only moves from server to server but it is moved to external data centers where service providers often don’t provide any guarantees or restitution for lost or compromised data. Today’s data centers are estimated to consume 1-2% of the world’s energy (source: Koomey, 06/09). If storage, network and compute grow at the hockey stick rates (we estimate growth of 8X network, 16X storage, and 20X server capacity needed by 2015 to support the growth in users, devices and data traffic online – source below), then we’ll rapidly consume energy, deplete natural resources and spend a lot of unneeded money. By increasing the efficiency of our products, we can help the industry avoid the build out of 45 new coal plants, thus saving enough power to support 30 million homes. Vendor lock is also reported as a major concern among enterprise and service provider end users building cloud and next generation data center infrastructure. Best of breed technologies are required, but IT managers also want flexibility and choice. They want to purchase infrastructure that doesn’t lock them into one vendor or one solution for multiple generations. They want the ability to choose the best architecture available at the time and integrate with existing infrastructure. And last, how do we manage in this virtualized, mega scale infrastructure. We increased server utilization through virtualization but have driven network bandwidth through the roof in complexity creating the next bottleneck in the system. IDC estimates that it costs roughly as much to manage a virtual server as a physical one. Gartner estimates that the cost to manage a server will exceed the cost to buy one. Infrastructure must be dramatically simplified to handle the rapid rate of growth and complexity challenging IT. We need fewer configurations, fewer ports, fewer cables, fewer servers, few points of management and seamless integration of vendors to enable a more simplified IT environment. If we can’t accomplish this, Bain estimates that IT will spend $2T on deployment and operations without a smarter infrastructure. Cut $25B in annual “excess” spending by 2015 making deployment of clouds simpler The industry must come together to not only deliver new capabilities for the cloud, but build it on a foundation that delivers high levels of security, efficiency, simplification and interoperability. That will enable the true potential of the cloud – cloud 2015. Sources: IDC Market Analysis, January 2010 Power savings calculated based on projected performance improvements from Intel roadmap while keeping power / system flat. Moore’s Law drives ~2x perf / 18 months. At 5 years, that equals 10X. We assume that compared to 2010, we’re saving 9X (i.e, the 10x less the 1X for what you’ll need). It assumes we keep power per system constant at 200W. We assume we’ll need 16M servers in 2015 (based on market model) – that means we save 16M x 9X x 200W (average system power) x 1.6 PUE = ~45GW. The estimated power/coal plant is 1Gw 45GW = ~ 45 coal plants needed which equates to approximately 30 million homes according to the EPA website: http://www.epa.gov/RDEE/energy-resources/refs.html#coalplant The 451 group August 2010 Summary of spending between 2010 and 2014. Intel commission analysis with Bain Consulting based on: IDC “Server Workloads Forecast” 2009, AMI US SB/MB Overview and Market Opportunity Assessment 2006 Gartner “WW IT Services Forecast” 2009; Cowen & Co “VMware” (July 2009); IDC 2009 “Optimizing Infrastructure and Service Management in Tough Economic Times”, analyst reports, IDC storage & networking reports, Gartner 2009 WW IT Services Forecast, BLS, Computer Economics, Principled Technology, expert interviews, Bain analysis Cut $25B in annual “excess” by 2015 making deployment of clouds simpler. Projects out $142B in annual Bain spending estimates on infrastructure and assumes we can reduce by 15% by 2015.  Extrapolating on 2013 yearly estimate of $142B, assumes 15% reduction. 2013: $142B spend in infrastructure / support that doesn’t add value but is “overhead” of deployment (source: Bain) 8x Network: 800 Terabytes / second of IP traffic estimated on Internal Intel analysis “Network Supply/Demand 2010-2020” forecast . 16x Storage: 60 Exabytes of data stored from Barclays Capital “Storage Bits” Sept 2009, extrapolation by Intel for 2015; 20x Compute: Intel Internal LRP forecast.
  3. Intel believes the cloud of 2015 will look dramatically different from today’s computing infrastructure. The Cloud will be Automated : Dynamically allocate resources to agreed upon services levels and automatically optimize for maximum resource utilization and power efficiency. This includes automation of provisioning, resource monitoring, reporting of consumption for bill back and workload balancing. Federated : data and services will seamlessly and securely scale beyond borders to span public and private clouds when desired. Federation allows you to move your workload from one service provider to another, burst between your internal private cloud and public cloud providers if additional capacity is needed and more easily share information across vendors, partners or clients. Client aware: the data center will provide secure access and optimal experience across a range of devices to take advantage of the capabilities of the device in hand. Today many internet services are “dumbed down” to the lowest common denominator – even if the user is accessing the service via a powerful desk top computer. Or the opposite can be true where services are difficult to read/use if you access them from a device that isn’t a personal computer (e.g. have you ever tried to track a flight on your blackberry?). In a client aware environment, the capabilities of both the server and the client will be exposed to the cloud service. The cloud service will then be able to adapt based upon that information and deliver optimal service based on the device at hand – fully utilizing the power of the client/server when available. Some of these attribute exist today, but many are not fully developed, complete software capabilities do not exist and standards are missing that will enable businesses to achieve the full realization and potential of the cloud
  4. To help realize this vision, Intel is applying our long history of collaborating with our industry partners to improve computing and change the world. Some examples (more at bottom) : from invention & proliferation of USB… to AGP & PCIe gfx standards… to HDCP/HDMI standards… to the Climate Savers initiative which has accelerated carbon emissions reductions by 32 million metric tons annually (equiv. 9 coal fired power plants offline, & >$2B annual energy savings) … it’s clear Intel is a catalyst for positive change. Great example = acceleration of the transition to mobile computing . Early in the past decade Intel introduced Centrino Mobile Technology (CMT) for laptops which helped enable the wireless PC connectivity we now often take for granted today. Intel’s innovate products & technology, seamless compatibility, and extensive hotspot enabling & certification program allowed end users to enjoy an “it just works” experience with their laptops in ways they previously could only imagine. Prior to Intel CMT introduction, wireless LAN was a niche technology with low awareness. Within 3 yrs of Intel’s CMT launch and $300M campaign, Wi-Fi was shipping in 90% of laptops , not the better part of a decade that many expected . By working together, Intel and our partners helped make “Un Wire” a reality much sooner than it otherwise would have. Standards, openness, and interoperability enable the best end user experiences… whether that’s wi-fi, graphics, or I/O. For cloud computing to realize it’s true potential as it evolves, it’s essential there is a level of openness and solutions interoperability. To that end, Intel is collaborating directly with the world’s most influential leaders and consumers of Information Technology who want to make Cloud architectures real and viable in their data center operations and service delivery. In fact, we were asked by several IT end users to help in the initial formation of an independent group of global IT managers, called the Open Data Center Alliance. Members of the Open Data Center Alliance are working to define what they need and what they want  Open, interoperable solutions which embrace standards needed for cloud computing . Intel is proud to have the opportunity to use our years of experience and assist the Open Data Center Alliance as a technical advisor to their formation and operation. It should be noted that our advisory role t akes advantage of our unique skills, but gives us no unique advantage relative to the product so we’ll have to earn that along with the rest of the industry. Other Examples of Intel as a partner for change: 1. Standards: DMTF (manageability standards body 1992), USB (1996), ACPI (1996), Advanced Configuration and Power Interface (ACPI 1996), AGP (Graphics Standard 1997), Infiniband (1999), SATA (2001), PCIe (2004), HDCP/HDMI (2002-2003), WiMax (2006+). 2. Ecosystem: Climate savers 2007- computing efficiency initiative w/Goog in ’07, Green Power (Jan’10), DESC – digital energy solutions campaign (Intel Founded 2008); Gridwise alliance- 2003?; US Smart Grid Panel- 2009. 3. Products: Wi-Fi acceleration (2005 w/centrino); Creation of high volume Server segment (1998 w/xeon); Creation of HPC segment (Top 500 1992); many others. Climate Savers Source: http://www.climatesaverscomputing.org/news/press-releases/july-27-2010
  5. On October of 2010, the Open Data Center Alliance was formed. The Open Data Center Alliance is a unique independent organization led by the data center managers who are in charge of some of the largest compute pools in the world. They have come together to create a unified voice on what they require to innovate their data centers to address new requirements and to implement cloud computing both in private enterprise clouds as well as federated with public clouds. They will communicate these requirements through documenting a roadmap of usage model requirements. Think of this as deep technical documents that address which technologies and standards are required to meet specific computing challenges. They have made a deep level of commitment to this Roadmap – both in the development of a roadmap approved by members as well as on guiding internal data center planning and purchases. Intel views the formation of this Alliance as a new opportunity to integrate the customer voice into industry innovation. We view this Alliance as a very unique organization given the commitment of data center managers to work together to define requirements, and we think we’ll all be better, the industry, CIOs, and users of technology, because of the Alliance’s roadmap which they plan to publish in Q1.
  6. To realize this vision of cloud computing, Intel is driving 3 strategies focused on deep engagements with IT and service providers, delivering products that align to user requirements, and proven solutions via Intel Cloud Builders. To meet the needs of Alliance and other IT end users, Intel is working directly with leaders in global IT for enterprise and services providers to understand their needs and is a non-voting technical advisor to the Open Data Center Alliance. the Open Data Center Alliance will define a roadmap of the highest priority usage models for cloud and next generation data centers and lay out the requirements to address with multi-vendor, interoperable solutions that embrace standards. Intel responds to these usage models and others that we identify through our end user engagements to deliver products and technologies that meet the requirements of the usage models. Our innovation will span our silicon, technologies and firmware for server, storage and networking and extend to the client devices for end to end solutions. Current examples are technologies such as Intel Virtualization Technology and Intel Trusted Execution Technology that are perfectly suited for and enabling today’s cloud computing. And just as important, we have collaborated with ecosystem leaders to bring solutions to market and define best practices for making these usage models deployable today and optimized for Intel Architecture. These tools and best practices from a range of industry leading systems and solutions providers that have been brought together via the Intel® Cloud Builders program.
  7. Rapid growth in virtualization has delivered many benefits to the enterprise; Server consolidation is helping reduce capital expenditures Rapid deployment of new services and virtual servers New capabilities for disaster recovery and high-availability At the same time, however, virtualization is creating new complexity challenges; VM sprawl causes numerous VMs much be patched and managed Network complexity is increases with many virtual networks and VM migration Despite advances in consolidation, data center real estate continues to be a premium—current assessment is ~$1000 / square foot to build a new data center At the same time new public cloud services are emerging promising cost effective alternatives to data center deployment, but with unclear SLAs, regulatory compliance, and impact on corporate intellectual property—exciting, but no panacea Finally IT organizations continue to operate under continued scrutiny to reduce OPEX Key Message: the data center needs to evolve to meet these growing challenges
  8. Cloud computing holds the promise of addressing several IT pain points and challenges. Cloud computing is an evolution of IT that delivers IT resources in a flexible, pay as you go model. From an end user perspective, cloud-based services need to provide the illusion of infinite resources, sense of ownership and security and dictate a pay-as-you model. Both internal (behind corporate firewall) and external (via public internet) clouds offer the potential for highly flexible computing and storage resources, provisioned on demand, at theoretically lower cost than buying, provisioning, and maintaining more fixed equivalent capacity. The core element that makes something a “cloud” is the architecture of the underlying compute, network and storage in the datacenter. Cloud architecture - cloud services & data reside in shared, dynamically scalable resource pools, often times being virtualized (eg Amazon EC2), and/or based on scale out applications (eg Google search). Cloud computing provides a services delivery framework which is a combination of business processes and associated data that when linked in a certain way, provide a LOB function. The basic concept is no more complex than Lego building blocks. If one Lego block represents a business process and related data, there are any number of ways the blocks can be assembled in order to provide some kind of shape. Fundamentally, this is what a service delivery framework is. You can assemble the blocks (services) in any number of ways to provide the shape (business process) you are seeking. What is nice about the Lego example, is that, for the most part, all Lego blocks are a standard size and framework….this helps support the Open Data Center discussion that comes later. Different enterprise stakeholders have different expectations of what cloud should do. For the enterprise, Cloud Computing is primarily a means of providing IT various avenues to enhance business growth, flexibility and value back to the larger enterprise.
  9. There are 2 types of primary cloud environments that exist today. Private enterprise clouds and public service provider clouds. An enterprise private cloud is a cloud architecture that’s for internal use behind the corporate firewall, designed to deliver “IT as a service”. Examples of software that enable private cloud deployments includes Canonical, Citrix, Red Hat, Univa, Vmware, among others. There are similarities with a public cloud in that enterprise private clouds are meant to be scalable and provide use based IT services. But compared to public clouds, private enterprise clouds typically deliver greater levels of security, much better ability to manage compliance and audit and provide for interoperability within the datacenter infrastructure. A public service provider cloud resides on the public internet, typically with pay as you go usage models. Example of public cloud services include commercial offerings that deliver applications (e.g. Salesforce CRM) or virtual infrastructure for a fee (e.g. Amazon’s EC2, AT&T Synaptic Hosting). Public clouds have the benefit of providing rapid deployments, reduced up front costs of new IT equipment, and ability to take advantage of expertise of external suppliers of IT. As an example, Intel IT is using public cloud service providers for Intel’s employee benefits information and expense processing. Virtual private clouds , like Amazon Virtual Private Cloud, is meant to provide secure access via a VPN to public cloud resources that are isolated and available to only one company vs a public cloud that is “multi-tenant” where multiple companies share the same resources. A virtual private cloud is also meant to extend existing company’s IT security protocols, firewalls and intrusion detection systems into a virtual provide cloud. VPN is an example of a hybrid cloud that provides the benefit of security and dedicated resources, but also the economies of a public cloud service provider. Another example of a hybrid cloud is ‘cloud bursting” where an enterprise can take advantage of a service providers capacity when internal capacity is exceeded. Cloud brokers – cloud brokers may emerge that provide linkages between cloud service providers and end users, providing guidance on choosing the right platforms, deploying apps, and managing the engagement. They may help federate data and apps across multiple clouds. This is still emerging.
  10. There are several challenges to the ramp of cloud services and environments, both technology related and also business and IP related. Technology maturation Security / privacy is a major concern – once data is off premise in the cloud, it may be easier to access by criminals, spies or competitors. Today’s cloud services providers do not offer extensive guarantees or remedy in case of data breach Lack of automation – to drive greater efficiencies and there is a need for more flexible, automated resource pools that scale dynamically to manage service level agreements, enable workload migration from server to server, and be more power aware to migrate workloads based on power consumption. This level of automation is still evolving. Power efficiency – IDC is projecting datacenter power and cooling costs to grow at 8X faster than spend on new servers. Even greater levels of power efficiency are needed - across servers, racks, and entire datacenters - to improve TCO and keep a lid on power costs. Acceptance of risk IP protection – relating back to security, the need to protect core intellectual property, a company’s “crown jewels”, is of paramount importance to many companies. Interoperability and lock in – for cloud to be truly realized to provide for more automation, shared and dynamic resources and federation of multiple cloud environments together in a seamless way requires interoperability and standards based hardware and software. There is a lack of standards today to address the needs for interoperability. Governance may be an issue – public clouds are the least transparent externally sourced service delivery method, storing and processing data externally in multiple unspecified locations, often sourced from other unnamed providers and containing data from multiple customers Quality of service is not guaranteed – few public cloud providers offer any reassurances on continuity of service, mean time to repair or data recovery, meaning services are unreliable for mission-critical applications Compliance/audit becomes complex - For example, public cloud service providers could migrate data to another country where power is cheaper, but regulation laxer. Who will own the legal responsibilities for data management, data retention, record transparency and accounting accuracy as required by many regulatory agencies? To date, no major cloud offering company is willing (or financially able) to provide the kind of assurance and insurance that would be required for large companies to take this risk
  11. To support the evolution to cloud to be on a path to achieve Intel’s cloud vision, there is a need to evolve cloud infrastructure to be more secure, efficient, and simplified, built on a foundation of openness. Efficient: We will deliver products that lead in energy efficiency and look not just at the component level, but board, system, rack and data center as well to drive efficiency, power savings and cost savings for enterprise and service providers. By increasing the efficiency of our products, we can help the industry avoid the build out of 45 new coal plants, thus saving enough power to support 30 million homes. (Power savings calculated based on projected performance improvements from Intel roadmap while keeping power / system flat. Moore’s Law drives ~2x perf / 18 months. At 5 years, that equals 10X. We assume that compared to 2010, we’re saving 9X (i.e, the 10x less the 1X for what you’ll need). It assumes we keep power per system constant at 200W. We assume we’ll need 16M servers in 2015 (based on market model) – that means we save 16M x 9X x 200W (average system power) x 1.6 PUE = ~45GW. The estimated power/coal plant is 1Gw 45GW = ~ 45 coal plants needed which equates to approximately 30 million homes according to the EPA website: http://www.epa.gov/RDEE/energy-resources/refs.html#coalplant Secure: We will build security into our products and technologies to assist with protecting data when it is in the data center and when it is on the move. VM’s will be protected when they launch and as they move from server to server and data center to data center. By enhancing the secure processing features of our platforms, Intel expects to help reduce already-large impact from the rapidly growing cybersecurity threats. For example, the Privacy Rights Clearinghouse chronicles and reports that over 345 million records containing sensitive personal information were involved in security breaches in the U.S. since January 2005. 1 . By enabling more efficient and robust encryption, users will be better protected should they be among this vast and growing tide of lost records. And Intel technologies that help reduce the malware that is key to many platform breaches stand to reduce the growing cost impact to cybercrime, which a recent PwC study 2 quantified as having doubled from 2008 to 2010 to £10B in the UK alone—but is a worldwide challenge for businesses of all sizes. Intel estimating $10’s of billions in costs annually.   1 Privacy Rights Clearinghouse, A Chronology of Data Breaches, at http://www.privacyrights.org/ar/ChronDataBreaches.htm . 2 http://www.computerweekly.com/Articles/2010/04/28/241083/Cost-of-cybercrime-to-businesses-doubles.htm Simplified: Simplified: Through the power and flexibility of Xeon, we will enable solutions that will have flexibility across compute, storage and networking. We will also drive the convergence of network and storage traffic to a unified network based on Ethernet. Through a unified network alone, we estimate we could save 1 billion miles of network cabling. (Average of 8+ cables / virtualized server today. Assume 54M servers in installed base (saving 7 cables / server). Assume average length = 4m. 1604 meters / mile) There is an underlying foundation to each of these 3 principles of openness built on standards that enables interoperability, flexibility and choice. . No single company or companies should control, limit or own the cloud. Few standards exist today to make this happen, but we need the industry to align on a core set of standards and to advocate for products/services that are interoperable to keep the cloud open as it evolves.
  12. Intel will evolve our products and technologies over time to address usage requirements from organizations like the Open Data Center Alliance among other IT end users. We will collaborate with our OEM and ISV fellow travelers to enable solutions to address key challenges as IT transforms to next generation cloud datacenters. The overall goal is to enable more secure, efficient, and simplified cloud datacenters built on open, flexible platforms and solutions. Here are some examples of usage models and technologies we are already working on for our future roadmap: Efficient Performance: Better Performance/$/Watt – Cloud is all about gaining efficiencies from scale and increased utilization. Intel will continuously improve the cost/performance and energy efficiency of our platform as we understand this is a fundamental part of IT purchase criteria. Improved Instrumentation and Control – New hardware instrumentation and controls for utilization, performance, power, thermal, and security credentials to provide better visibility into server status and health and help improve operational efficiency of datacenters with Intel-based servers. Automation: Dynamic workload placement – Intel is working with leading cloud service providers and ISVs to integrate our new instrumentation & controls into their cloud operating environments to facilitate more intelligent workload placement decisions based on real-time performance, power, and thermal data. Common policy & asset management – IT wants to be able to manage their infrastructure using the same tools and polices regardless of the system vendor. Intel will continue to work with our industry partners to address this as we have done in the past with standards like IPMI and DCMI. Trust and Compliance: Trusted Compute Pools – Security is one of the top concerns from enterprise customers holding them back from embracing cloud services. We will provide technology solutions they can trust to give them the confidence to embrace cloud. Secure migration & federation – Protecting virtual machine integrity as they migrate across and between data centers. Networking: Unified fabrics – Intel believes that every server should have access to networked storage for free. That’s why Intel® Ethernet 10G adapters support NFS, iSCSI, and OpenFCoE as standard features starting today. Cost-effective network scaling – With distributed applications and virtualization, compute is increasingly done across many server nodes. Intel is expanding our platform architecture to address how server nodes cost-effectively communicate with each other, storage, and the network. Storage: Scale-out storage – Low-cost, high-capacity storage tier focused on lower $/GB for archival data sets like old photos, videos, documents. Proximity based storage – Performance oriented Storage in or near the Compute Node (DAS, SAN or NAS) focused on fast retrieval of hot datasets and active VM images.
  13. Available today at www.intel.com/cloudbuilders you will find over 25 reference architectures from the who’s who of data center and cloud infrastructure. These reference architectures range from building a cloud - setting up infrastructure as a service for internal enterprise IT use or enabling a new external service - to enhancing a cloud based on a desire to make your infrastructure more secure, efficient or simplified. Some examples of reference architectures include delivering greater data center efficiencies through policy based power management, simplifying the datacenter via unified networking, or creating greater security by deploying trusted compute pools. These represent a broad range of solutions to address key IT challenges in evolving to cloud. You will likely find a reference architecture available to either deploy against or cull best known practices from to apply to your current cloud environments. Background info on some of the partners: Canonical: Delivers open source Ubuntu Linux platform  including desktop, netbooks, server and cloud (enterprise and public cloud) Eucalyptus: delivers private cloud management software  (enterprise and open source). Primary goal is to help enterprises and government agencies to establish cloud computing environments (eg. NASA). Eucalyptus is the cloud management stack that resides in Ubuntu Enterprise cloud SW product. GProxy: Develops ecommerce website design and online marketing. Gproxy has partnered with NetSuite to deliver an integrated eCommerce solution that combines web site design, eCommerce technology, CRM, ERP, and finance Joyent is an experienced infrastructure-as-a-service (IaaS) and Platform-as-a-service (Paas) provider that has offered cloud computing solutions worldwide since 2004. Joyent’s Smart Technologies provide application virtualization, which enables better performance and cost effectiveness due to higher application density and hardware utilization in the Smart Technology stack. NetSuite:   Develops on demand cloud based business management software suite, like web based accounting/ERP/CRM Nimbula: Software company that provides cloud operating and management products. Univa: Delivers private cloud management software to IT service providers, data centers and HPC orgs; their products: Unicloud, Reliance, Unicluster, Grid MP