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Social media (data) strategies

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Social media (data) strategies

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Presentation for Internet Librarian 2015. Discussing the current trends of social media in libraries and the future trends require a stronger foundation of data.

For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/

Presentation for Internet Librarian 2015. Discussing the current trends of social media in libraries and the future trends require a stronger foundation of data.

For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/

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Social media (data) strategies

  1. 1. Social Media Strategies for Advocacy -PC Sweeney
  2. 2. About Me www.pcsweeney.com @pcsweeney Facebook.com/pcsweeney
  3. 3. Libraryland Ecosystem Building voter support for libraries
  4. 4. EveryLibrary’s Successes Building voter support for libraries
  5. 5. Why Talk in Terms of Local Politics
  6. 6. First the Good News Building voter support for libraries
  7. 7. The Numbers Are Great! Building voter support for libraries
  8. 8. Civic Attitudes ● 94% of Parents say libraries are important for their children. 79% say “very important”. 2 ● 58% of Americans have a library card. 3 ● 62% of card holders have visited the library in the last year at least once.4 2. Pew, May 2013 3 and 4. Harris Interactive | ALA, January 2011 Building voter support for libraries
  9. 9. Voter Attitudes Nationwide, of all voters: 37% will Definitely vote yes for the library 37% will Probably vote yes for the library 26% will Probably or Definitely vote no or may vote either way. Building voter support for libraries
  10. 10. Party Affiliation Doesn’t Matter Building voter support for libraries
  11. 11. Library Card Stats Don’t Matter Building voter support for libraries
  12. 12. Library Use Doesn’t Matter Building voter support for libraries
  13. 13. What Does Matter Building voter support for libraries
  14. 14. What do politicians respond to? Building voter support for libraries
  15. 15. What can we get? Building voter support for libraries
  16. 16. What we do now Building voter support for libraries
  17. 17. If you ignore everything else I say… Building voter support for libraries
  18. 18. Building voter support for libraries
  19. 19. Building voter support for libraries Social Media Apps 18-34 years old
  20. 20. NEXT LEVEL!! Building voter support for libraries
  21. 21. DATA!! Building voter support for libraries
  22. 22. Building voter support for libraries
  23. 23. Good Data Building voter support for libraries
  24. 24. We need to change Building voter support for libraries
  25. 25. Building voter support for libraries
  26. 26. Building voter support for libraries
  27. 27. Building voter support for libraries
  28. 28. But what does it do? Building voter support for libraries
  29. 29. Event Management Building voter support for libraries
  30. 30. Crowd Funding Building voter support for libraries
  31. 31. Volunteer Management Building voter support for libraries
  32. 32. Surveys and Polling Building voter support for libraries
  33. 33. Email Management Building voter support for libraries
  34. 34. Building voter support for libraries
  35. 35. Dashboard Building voter support for libraries
  36. 36. Individual Profile Building voter support for libraries
  37. 37. Add Tags to Profiles Building voter support for libraries
  38. 38. Full Profiles Building voter support for libraries
  39. 39. How has someone engaged Building voter support for libraries
  40. 40. Create Lists of Individuals Building voter support for libraries
  41. 41. Set follow-ups Building voter support for libraries
  42. 42. Map your patrons Building voter support for libraries
  43. 43. Social Media Strategies for Advocacy Patrick “PC” Sweeney @pcsweeney www.pcsweeney.com

Notas do Editor

  • About me and Everylibrary
  • 98% of library funding comes from the local level and completely dependent on local ballot issues and local politics. Your local voters matter most. When votes are that important, why aren’t we talking about it?!?!
  • Voter perceptions report – From awareness to funding
    Pew report 2008
  • Today is the first day of your library campaign
  • Which can we expect to get? People – how do we get more people on our side?
    This is why I talk about library marketing in terms of community organizing and not in terms of sales. This doesn’t follow a sales cycle this is about continued engagement in libraries – a belief system

    Same reason nobody messes with the police – enough people believe that policeman save lives
  • 80/20 paretto principle
  • What data
    Why is data so important?
  • What Data Doesn’t Matter- Not circ stats, not library use, not cardholder rates, none of that matters. What are you going to do with that information anyway?
  • Emotions about the library – Data that tells you what to do and how to do it. feeling about the library is what matters. People vote and respond to emotions. Measure their feelings about the library. Why do they think it’s important? Stop asking people to come to the library, convince them that the library is important for society

    Who is using your library, where do they live, what kinds of people are they,

    Also, ask WHY! Why do people come to the library or not
  • What to do with your data - Targeted Messaging
  • Give history of Community organizing platforms
  • CRM’s take individual people through a sales cycle.

    Political databases measure local community support and community engagement with your organization. Helps segment populations

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