1.
Super PAC Hacks and
Voter (Public) Advocacy
For Libraries
EveryLibrary
@everylibrary
PC Sweeney
@pcsweeney

2.
What is EveryLibrary

3.
What Kind of Advocacy

4.
How is EveryLibrary Different

5.
EveryLibrary’s Successes

6.
Why Talk in Terms of Votes

7.
The Numbers

8.
Party Affiliation Doesn’t Matter

9.
Library Card Stats Don’t Matter

10.
Library Use Doesn’t Matter

11.
What Does Matter

12.
The Librarian is the Candidate

13.
Your Library
is
the Campaign

14.
The Platinum Rule

15.
No Need for a Ballot Measure

16.
Tell the Stories that Matter

17.
Develop Your Message

18.
Build a Coalition of Supporters

19.
Keep them Engaged Online

20.
Give me an email list long enough and a
program from which to send it and I can
move the world. - Archimedes

21.
Get Out
of the Library

22.
Door-to-Door Library Card Campaign

23.
House Parties

24.
Letter Writing and Earned Media

25.
Advertising
and
Paid Media

26.
Community Meetings

27.
Networking Opportunities

28.
Questions?
• Tweet at me - @pcsweeney or @everylibrary
• Email me – patrick@pcsweeney.com
• FB me – facebook.com/pcsweeney
• Read the blog – www.pcsweeney.com