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Building relationships that matter for libraries

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Relationships matter for all organizations but how do we make sure we are able to cultivate the kinds of relationships that matter most? Throughout this session we will demonstrate how networks of power influence the community around us and help librarians understand the power structure in their community, their own networks of power, and how to put those networks to work for their library. By the end of this session attendees should have a plan for identifying individuals and organizations of influence, using power mapping and messaging to engage them and give them a role in your library that makes an impact.

This presentation was given at the Michigan Rural Library Conference. For more information about my workshops and trainings for librarians, please visit - pcsweeney.com/speaking

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Building relationships that matter for libraries

  1. 1. BUILDING RELATIONSHIPS THAT MATTERPatrick “PC” Sweeney pcsweeney.com everylibrary.org @pcsweeney @everylibrary
  2. 2. about P.C. SWEENEY
  3. 3. ABOUT THIS PRESENTATI ON
  4. 4. EveryLibrary about
  5. 5. LIBRAR Y ECOSY about
  6. 6. WHY TALK POLITICS?
  7. 7. YOU R LIBR ARY HERE
  8. 8. SELF REFLE CTION strategy
  9. 9. TAKE A MOME NT TO ASK YOURS ELF: WHY DID YOU COME TO WORK IN A LIBRARY? WHAT ARE YOU PASSIONATE ABOUT IN YOUR WORK IN THE LIBRARY WHAT DOES YOUR LIBRARY DO BETTER THAN ANYONE ELSE IN YOUR COMMUNITY? WHAT IS YOUR VISION OF SOMETHING THAT THE LIBRARY CAN DO BETTER THAN IT’S DOING NOW? ARE YOU WILLING TO FIGHT FOR YOUR LIBRARY SO THAT YOU CAN PROVIDE
  10. 10. LITICAL ACTIVISTS HAVE THREE RESOURCES
  11. 11. NFLUENCES POLITICS? strategy
  12. 12. WHAT CAN WE GET? strategy
  13. 13. SURFAC ING guiding principle
  14. 14. guiding principle
  15. 15. DREAD PIRATE ROBERTS guiding principle
  16. 16. RICK PERRY’S GLASSESguiding principle
  17. 17. —it is necessary to begin where the world is if we are going to change it to what we think it should be. That means working in the system.” SAUL ALINS KYguiding principle
  18. 18. LANGUA GE Guiding principle
  19. 19. STORIES NOT STATS Guiding Principle
  20. 20. FOUR STORIES TO TELL Stories of our successes Stories of our failures Stories about people that the audience cares about Stories that decision makers want to hear
  21. 21. Guiding principl e
  22. 22. SCHMOOZI NG AND NETWORKI NG Guiding principl e
  23. 23. COALITIONpeople
  24. 24. POWER MAPPINGpeople
  25. 25. WHO DO YOU KNOW?
  26. 26. WHO CAN YOU FIND?
  27. 27. MAP THEIR RELATIONSHIPS
  28. 28. WHO CAN YOU INFLUENCE?
  29. 29. WHAT CAN YOU OFFER?
  30. 30. WH AT IS YOU
  31. 31. PUTTING IT TO WORK
  32. 32. tools HONE S
  33. 33. DOOR-TO- DOOR tools
  34. 34. TABLING AND OUTREACH tools
  35. 35. RALLIES AND tools
  36. 36. SCHMOOZI NG AND NETWORKI NG tools
  37. 37. DIRECT MAIL tools
  38. 38. PAID tools MEDIA
  39. 39. GIVE ME A LARGE ENOUGH EMAIL LIST AND A PLATFORM TO SEND THEM FROM, AND I SHALL MOVE THE WORLD - ARCHIMEDES
  40. 40. FURTHER LEARNING
  41. 41. BUILDING RELATIONSHIPS THAT MATTERPatrick “PC” Sweeney pcsweeney.com everylibrary.org @pcsweeney @everylibrary

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