This document provides an overview of using social media and the web for professional purposes. It discusses establishing an online identity through branding and tagging, using free platforms like blogs and social networks to get your content online, and ways to engage audiences and get work through community building, media sharing, and search engine optimization. The goal is to help attendees harness the power of online tools for networking, promotion, and collaborating as creative professionals.
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Equity@Edinburgh - Social Media for Theatre
1. Mobile phones on silent Social networking media and making the web work for you.
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5. Social Media? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web
6. Social Media “ the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
20. Getting your stuff on the Web Blog Texty Networks FTP - html (UN and PW to access the hosting company’s computers that have space visible on the Internet.) Heart Internet (Free software, hosting) Web Designer with CMS (content management system) Web Design applications Dreamweaver (professional software) HTML-kit (free) Serif free software (free old versions) Online Data and uploading PC
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25. Telling people you are there! Join the conversation. Start the conversation .
32. Tell them what you are doing. Twitter Swarm Facebook Friendfeed
33. Getting started on Swarm Text the following to +447786203958 join EAE username
34. Sending a message Text the following to +447786203958 Hello Equity This sends a message to the online notice board
35. Mass messaging Text the following to +447786203958 ask EAE What is your fav colour? This sends a message to everyone in the swarm and sends replies back to you.
36. Mass messaging chat EAE Anyone free to meet later? This sends a message to everyone in the swarm and sends to everyone.
37. Targeted replies reply 5266 What a brilliant workshop! This adds a reply to a previous message: Welcome to Equity@Edinburgh Swarm Team TELL: CJ (EAE msg5266)