Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

1. Systema(c
Inven(ve
Thinking
Systematic Inventive Thinking ©
SIT
Systematic Inventive Thinking

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9-Punkte-Rätsel

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9-Punkte-Rätsel

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9-Punkte-Rätsel

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3-Ringe

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Kreativität

7. Systematic Inventive Thinking ©
Kreativität
“Crea(vity
is
a
divine
spark
that
may
not
be
dismantled
and
examined
by
use
of
scien(fic
tools”
(Carl
Popper)

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SIT Geschichte

9. Systematic Inventive Thinking ©
Kreativität
“I'll
be
more
enthusias(c
about
encouraging
thinking
outside
the
box
when
there's
evidence
of
any
thinking
going
on
inside
it.”
(Terry
PratcheF)

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Übung

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Film

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Dr. Ronald D. Finke, Ph.D.

13. Systematic Inventive Thinking ©
FFF
Current
Situa0on
Product,
Service,
Process,
Communica(on,
System...etc
Virtual
Situa0on
Benefit/Market
Iden(fy
customer
needs
Challenges
Technology,
Know-­‐How,
Ressources,
etc…
Adap0on
to
form
a
realis(c
idea
SIT
Tools
Manipula(on
Idea!
”Mechanical
Process”
F
O
R
M
F
U
N
C
T
I
O
N
Marke3ng
Feasibility
Reality
Filter
Subtrac(on
Task
Unifica(on
Mul(plica(on
AFribute
Dependeny
Divison

14. Systematic Inventive Thinking ©
Prof. Jacob Goldenberg

15. Systematic Inventive Thinking ©
SIT-Tools
The
crea(on/removal
of
symmetries
or
dependencies
between
exis(ng
product
proper(es
(e.g.
colour
changes
with
temperature,
etc.).
AFribute
Dependency
The
assignment
of
new
tasks
to
an
exis(ng
resource
(i.e.
any
element
of
the
product
or
its
vicinity
within
the
manufacturer’s
control).
Unifica(on
The
elimina(on
of
core
components
rather
than
an
addi(on
of
new
systems
and
func(ons
-­‐
“The
Path
of
Most
Resistance”.
Subtrac(on
A
mul(plica(on
(or
addi(on)
of
elements
already
exis(ng
in
the
product
along
with
a
required
adjustment
-­‐
“Qualita(ve
Change”.
Mul(plica(on
The
division
of
a
product
and/or
its
components
according
to
func(on
or
symmetry,
thus
adding
degrees
of
freedom.
Division

16. Systematic Inventive Thinking ©
SIT-Tools - Subtraction
© Copyright 2010, SIT
S I T!
Deutschland!
DNA of successful innovation
1. SIT Tool - Subtraction

17. Systematic Inventive Thinking ©
SIT-Tools - Subtraction

18. Systematic Inventive Thinking ©
SIT Tools – Task Unification
yright 2010, SIT
S
Deu
Task Unification

19. Systematic Inventive Thinking ©
SIT Tools – Task Unification

20. Systematic Inventive Thinking ©
SIT Tools – Task Unification

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SIT-Tools - Multiplication
© Copyright 2010, SIT
S I T!
Deutschland!
Product examples for SIT Tool
Multiplication

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SIT-Tools - Multiplication

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SIT-Tools – Division
opyright 2010, SIT
S I
Deutschla
Division

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SIT-Tools – Division

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SIT-Tools – Attribute Dependency
S I T!
Deutschland!
Product examples for SIT Tool
Attribute Dependency

26. Systematic Inventive Thinking ©
SIT-Tools – Attribute Dependency

27. Systematic Inventive Thinking ©
SIT-Tools – Attribute Dependency

28. Systematic Inventive Thinking ©
Market Awareness
“If
I
had
asked
my
customers
what
they
wanted,
they
would
have
said
faster
horses.”
(Henry
Ford)
• Latent
need
• Failure
of
market
surveys
• Crea(ve
&
novel
ideas
• Saturated
need
• Fierce
compe((on
• ”Me-­‐too”
products
Market
Awareness
Time

29. Systematic Inventive Thinking ©
Innova0on
Sweet
Spot
Near
Ideas
–
Small
changes
Ideas
too
close
should
be
brought
further
away
–
to
sweet
spot
Far
Ideas
–
Too
resource
intensive.
Ideas
too
far
should
be
brought
closer
–
to
sweet
spot
SIT
Principle:
”Qualita(ve
Change”
-­‐
pushing
ideas
further
away
SIT
Principle
”Closed
World”
–
ensures
that
ideas
are
not
too
far
away
Focus
Star(ng
point

30. Systematic Inventive Thinking ©
The SIT Onion - Tools
Tools
Subtrac(on
Task Unifica(on
AFribute
Dependency
Mul(plica(on
Division

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The SIT Onion - Skills on different Levels

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3 Säulen der nachhaltigen
Innovationskultur

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3 Säulen

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SIT Kunden

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Danke!
Dipl.-­‐Ing.
Philipp
Gasteiger
philipp@sitgermany.com