This document discusses using web analytics tools beyond an organization's own website to gain insights. It outlines search tools like Google Trends and social media monitoring tools like Twitter searches that can provide context and benchmarking metrics. Examples of specific indicators that can be collected include Alexa rankings, news and blog mentions from sources like Google News and Technorati, RSS mentions from searches on Google, and citations from academic databases.

1. Website analytics beyond your
organization's website
Pete Shelton, IFPRI
August 27, 2009

2. Outline of presentation
Context of Web 2.0
Search 2.0
Benchmarking
Which indicators?

4. Search 2.0: Many tools to rule them all!
http://www.google.com
http://trends.google.com
http://news.google.com
http://blogsearch.google.com
http://www.alexa.com
http://technorati.com
http://search.twitter.com
http://digg.com
http://www.topix.com

5. Web 2.0 stats may help explain the "why"

7. Source: alexa
* lower number ranking indicates higher popularity (1=highest)

10. Other indicators and how to collect data
News/blog mentions
http://news.google.com
http://technorati.com
RSS mentions
Go to http://www.google.com and type in "filetype:xml"
after search term
Public tweets (Twitter)
http://search.twitter.com
Publication citations
http://scholar.google.com
http://isiknowledge.com/
http://citeseer.ist.psu.edu