My presentation "Look Around You - Influences on UX", delivered at UX Sofia 2011, where I show the influence that non-UX team members have on the user experience, but also how UX team members can influence their deliverables.

2. Look Around You
Influences on
User Experience
peter boersma
@pboersma

6. 2001

7. 2011

9. ?

10. Design
Strategy Research

11. Business
Manage Strategy
Process
Evaluation Research
Design

12. Business
More
Elements of
User Experience
Manage Strategy
f ce
o n
Process ts rie
en pe
em Ex
El er
Evaluation s Research
U
( typical
)
User-Centered Design
Design

13. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept

14. for each deliverable
I will show:
* the team member
* an example & how-to
* input by the UX team
* influence on UX

15. Pitch Business Estimate
Scenarios

16. Team member:
The Account Manager

21. X

24. How-To for Pitching
1. en-vision the future
by visualizing it
2. set expectations for
their contribution

25. UX input for a Pitch
* visions of the future
* partial solutions
* (answers to RFP & questions)

26. influence of the Pitch on UX
* define UX Vision I
* inspire & get inspired I
* determine budget I
* set expectations I
* analyze competition I

27. Pitch
Business Estimate
Scenarios

28. Team member:
The Estimator

29. how many
sunflowers
do you see?

30. “many”
and
“a lot”
are good first guesses!

31. input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with subject risks
experience with client
experience of client
when available when possible

32. output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
calculations we estimate
we need 300 hours
(explanations) (5x16 + 5x8) + (15x12)
risks but
we don’t know the
documentation needs
of the developer

33. How-To for Estimating
1. you determine what
gets estimated
2. explore every
assumption you make
(3. keep estimates honest; use any
margins to wow the client)

34. UX input for an
Estimate
* assumptions
* what’s easy/hard?
* estimates for
deliverables
* risks

35. influence of an Estimate on UX
* define UX Vision I
* inspire & get inspired I
* determine budget II
* set expectations II
* analyze competition I
* focus attention I
* define way of working I

36. Pitch Estimate
Business
Scenarios

37. Team member:
The Scenario Writer

41. How-To for Scenarios
1. research trends and
explore the future
2. define scenarios to
help you decide
which battles to fight

42. UX input for a Scenario
* trend research
* human needs
(they don’t change that fast)
* stories that link
needs with trends

43. influence of a Scenario on UX
* define UX Vision II
* inspire & get inspired I
* determine budget II
* set expectations III
* analyze competition I
* focus attention I
* define way of working I

44. Position
Strategy
Competition

45. Team member:
The Brand Strategist

46. sales service
client client
core brand
client
communities
client

47. communities
Competitor
client client Competitor
Big Big
Competitor Competitor
sales service
Competitor
Competitor
Competitor Competitor client Competitor
core brand

48. How-To for Positioning
1. create a map
2. find the spot that
matches your vision
3. see who is there
4. identify differences

49. UX input for
Positioning
* attributes that are
important to users
* competitors, in
terms of UX
* scope-items that
differentiate

50. influence of Positioning on UX
* define UX Vision III
* inspire & get inspired I
* determine budget II
* set expectations III
* analyze competition II
* focus attention II
* define way of working I

51. Position
Strategy
Competition

52. Team member:
The Competitor

58. How-To for
Competitive Analysis
“know your enemy”
(Sun Tzu, The Art of War)

59. UX input for
Competitive Analysis
* competitors, in
terms of UX
* SWOT analyses

60. influence of Competitive Analysis
* define UX Vision III
* inspire & get inspired II
* determine budget II
* set expectations III
* analyze competition III
* focus attention II
* define way of working I
* know what (not) to do I

61. Interviews
Research
Personas

62. Design Sketch
Detailed Design Concept

63. Test
Evaluation
Prototype

64. Optimize
Beta
Manage
Scope

65. Team member:
The Project Manager

66. essential pick
just a few of
these for your
project!
quick winner!
win
easy hard
repair quality
contribution

67. How-To for Scoping
1. rank all candidate
scope items
2. determine their
dependencies
3. select the winners

68. UX input for Scoping
* what’s easy/hard?
* what’s essential?
* what should go
together?

69. influence of Scoping on UX
* define UX Vision III
* inspire & get inspired II
* determine budget III
* set expectations IIII
* analyze competition III
* focus attention III
* define way of working I
* know what (not) to do II

70. Optimize
Beta
Manage
Scope

71. Team member:
The Alfa Beta Manager

72. beta flow
@news @news
Beta New
Current Beta New

77. How-To for Betas
1. tell users what
you’re going to do
2. do it
3. tell them what you
have done

78. UX input for Beta
* what should go
together?
* what to measure?
* analysis of feedback
* responses to feedback

79. influence of Beta tests on UX
* define UX Vision III
* inspire & get inspired II
* determine budget III
* set expectations IIIII
* analyze competition III
* focus attention IIII
* define way of working I
* know what (not) to do III

80. Optimize
Beta
Manage
Scope

81. Team member:
The Perfectionist

82. A

83. B

84. C

86. 28% better

87. How-To for Optimizing
1. experiment
to learn what works
with YOUR users
2. GOTO 1

88. UX input for
Optimization
* UX version of Key
Performance Indicators
* alternative designs
* analysis of usage

89. influence of Optimizing on UX
* define UX Vision III
* inspire & get inspired II
* determine budget III
* set expectations IIIII
* analyze competition III
* focus attention IIII
* define way of working I
* know what (not) to do IIII

90. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Manage Strategy
Scope Competition
Test Interviews
Evaluation Research
Personas
Prototype
Design Sketch
Detailed Design Concept

91. Roles
Steps Roadmap
Process
Review Requirements
Service Design

92. Roles
Steps Roadmap
Process
Review Requirements
Service Design

93. Team member:
The People Manager

94. T-model
wide experience
knowledge
deep

95. information
architecture
T-model
user experience

96. T-model
user experience
interaction
design

97. interaction
design
T-model
information
architecture
user experience

98. user research
visual design
interaction design
information architecture
T-model
usability testing
user experience
prototyping

99. How-To for Team Roles
1. build a team,
made of overlapping
T-shapes
2. keep the team
balanced over time

100. UX input for Team Roles
* team skills
* required skills
* gap analysis
* career plan

101. influence of Team Roles on UX
* define UX Vision III
* inspire & get inspired II
* determine budget III
* set expectations IIIII
* analyze competition III
* focus attention IIIII
* define way of working II
* know what (not) to do IIIII
* deliver successfully I

102. Roles
Steps Roadmap
Process
Review Requirements
Service Design

103. Team member:
The Procrastinator

104. X

105. moment moment moment moment
progress progress
progress progress
Area progress progress Area
progress
progress progress
progress
Area Area
Area

107. How-To for Roadmaps
1. define the future
of the system
2. identify incremental,
meaningful steps

108. UX input for Roadmaps
* areas for progress
* scope items per area
* estimates
* what should go
together?

109. influence of Roadmaps on UX
* define UX Vision IIII
* inspire & get inspired II
* determine budget IIII
* set expectations IIIIII
* analyze competition III
* focus attention IIII
* define way of working II
* know what (not) to do IIII
* deliver successfully II

110. Roles
Steps Roadmap
Process
Review Requirements
Service Design

111. Team member:
The Process Freak

112. ?
A B

113. A 1 2 3 4 B
4a
2a
C 1 3 4b 5 6 D
2b
4c

114. na A P
rso M
Pe TE
SI
ir e- wire
fram
re qu es usabi
ts lity
m en test
re en design proto-
Sc principles
W
F LO type

115. u ire- design wire proto-
req ts principles fram
es
men type
1 2 3 4
AP
s ona M n usabi
Per TE Sc ree lity te
st
SI
FL OW

116. user concept detailed prototype &
research design design evaluate

117. user
research
detailed
design
concept
C design D
prototype & prototype &
evaluate evaluate

118. ?
A 1 2 3 4 B

131. wire
u ire- design fram
es proto-
req ts principles
men type
user concept detailed prototype &
reseach design design evaluate
AP
s ona M usabi
Per TE n lity te
st
SI Sc ree
FL OW

132. How-To for
Design Processes
1. brainstorm steps
2. create diagram
3. document process
(do NOT copy
someone else’s diagram)

133. UX input for
Design Processes
* team deliverables
* preferred way of
working
* team responsibilities

134. influence of Design Processes
* define UX Vision IIII I
* inspire & get inspired II
* determine budget IIII
* set expectations IIIIIII
* analyze competition III
* focus attention IIIIII
* define way of working III
* know what (not) to do IIIIII
* deliver successfully III

135. Roles
Steps Roadmap
Process
Review Requirements
Service Design

136. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept

137. Business
More
Elements of
Manage User Experience Strategy
Process f ce
o n
ts rie
en pe
Evaluation em Ex
l r Research
E e
s
U
Design

141. Team members:
Look Around You

142. Total influence on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully

143. Look Around You
Influence the
User Experience
peter boersma
@pboersma