Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.

1. Why Your Business Needs
to Get
Visual
Copyright © 2013 re:DESIGN. All rights reserved.

2. Communications and
the way we digest information
are going through
nothing short of a sea change.
•
The shift to the visual is evident
everywhere we look, in all media.
•
Visual content is the perfect answer
for our hurried schedules and
busy, hyper-engaged lives.
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3. 1
1
The online world
revolves around visuals.
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4. Visuals are social —
they stimulate conversation
and play well with today’s
social platforms.
•
Facebook, Twitter, Google+ and
even LinkedIn are becoming
more visually-oriented.
•
Pinterest and Instagram
are built entirely around visuals.
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5. 1
2
Visuals
get all the attention!
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6. 1
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only healthier.
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7. Snackable content is
quickly and easily understood.
•
Visual “sound bytes”
are the perfect meal-on-the-go.
•
Visuals satisfy our
short attention spans
and distracted lives.
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8. an desc
th
r
e
Textual DescriptioN:
A closed plane curve
consisting of all points
at a given distance
from a point within it
called the center.
h easier
to
uc
it. It is m
e
ib
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ow a cir
cl
sh

9. We love to
1
4
share visuals!
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10. “
“
A post that includes
an album or picture
receives 120-180%
more engagement.
Ekaterina Walter, Social Media Examiner
Photos are
twice as likely to be
shared on Facebook as
text-based posts.
MandLoys.com
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11. If people like what they see,
they’ll be more likely to share your content,
exposing your business to new markets.
•
The more sharing, the more engaging —
and only good things can come from that.
•
Service this need to share and you are
helping while you are promoting.
A social good, marketing win-win.
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12. 1
5
Visuals
have the ability to
shake us to our core.
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13. Neurological studies prove that
visuals light up those parts of our brains
responsible for our deepest feelings.
•
They tap into our most primitive selves
and inspire powerful emotions.
•
Trigger that and you’ve tapped into
forming memories and bonds that last.
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14. “
“
“
The brain processes
visual information
60,000 times
faster than text.
3M Corporation, 2001
65%
93%
of communication
is nonverbal.
Psychologist Albert Mehrabian
of the population are
visual learners.
Kranzler, 1999
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15. 1
6
Visuals
are the gateway to
deeper understanding.
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16. Once someone is
emotionally vested in your business,
the broader story can be told.
•
You need to open the door
before you can walk through it.
•
Visuals are not frivolous —
they capture our attention and then
point the way to more content.
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17. 1
7
First impressions
are the first step to
lasting impressions.
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18. Never underestimate
the opinions formed in those
first precious seconds.
•
Whether we want to admit it or not,
we do judge a book by its cover.
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19. 1
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happy.
Visuals make us
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20. The same way people are
naturally attracted to beauty and positivity,
we are also attracted to visuals.
•
They excite us, they inspire us,
they soothe us, and they engage us.
•
We pay attention to them,
believe them, and remember them.
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Visuals make us do stuff.
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Visuals are… visible.
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23. Visuals can be easily seen
and understood on small screens,
which make up more and more
of our digital interactions.
•
Reading is especially difficult
on mobile devices.
•
Visuals are the perfect solution for
communicating quickly and viscerally.
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24. 1
11
Visuals are universal.
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25. United States
Paraguay
Guam
This visual means
good times
in any language.
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26. 1
12
Visuals
show us the way.
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27. Make Your Business
CreatingSing of distinction
brands
by intersecting business with
With Design
design strategies that reach, engage
PAUL BIEDERMANN, Creative Director/Owner
and inspire people to action.
www.redesign2.com | redesign2@optimum.net
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Photos courtesy of Stock.xchng, iStock and Michel Roy/Creative Commons.