Digital marketing as a career, career of tomorrow series !!!

1. Digital
Marketing
as a career
Career of Tomorrow Series
Presented By: Pawan Tripathi
Certified Digital Marketer
|Digital Strategist

2. Summary
 With over $135 billion spend in online advertising globally, Digital
Marketing is one of the fastest growing industries today. Asia is
leading the trend with over 30% annual growth.
 According to a recent report by eMarketer, the total number of
Internet users globally will surpass 3 billion to reach 42.4% of the
entire world's population. Organizations worldwide are waking
up to the opportunity of this revolutionary medium to fulfill
various business objectives ranging from Sales, Marketing, CRM,
Product Development and Research. This has created an ever
increasing demand of skilled Digital Marketing professionals.
 According to an article in Times of India, over 8 Lakh jobs are
expected to be created in Digital Marketing space in the year
2018. In the absence of formal avenues of Digital Marketing
education, there is a huge gap of talented professionals. No
wonder, a Digital Marketing professional earns anywhere
between Rs 15,000 & Rs 250,000/month.
• In India There are
more than 500 million
internet users
• 67% Buyers journey
becomes Digital

3. Who can pursue a Digital Marketing
ANYONE : NO Age Limit & Other Criteria
 Marketing Professionals
 Sales Professionals
 Business Owners
 Entrepreneurs
 Digital Marketing Professionals
 Students
7 Important Skills To Become Digital Marketer
1. Content & Creative Excellence
2. WordPress Management
3. Designing Skills
4. Analytics
5. Practice
6. Passion
7. Continuous Learning

4. Career Opportunities in Digital
Marketing
Search Engine Optimization (SEO)
 Search engine optimization is a technique, or
strategy to increase the number of visitors to a
website by obtaining a high-ranking placement
in the search result pages of a search engine
(SERP) including Google, Yahoo, Bing, Firefox,
and others.

5. Career Opportunities in Digital
Marketing
Email Marketing
 It is also known as direct marketing wherein
commercial message is sent to a group of
people using email. Unlike spam, direct email
marketing reaches those target audience to
inform them about company?-?s products and
services.

6. Career Opportunities in Digital
Marketing
Mobile marketing
Mobile marketing is marketing on or with a mobile
device, such as a cell phone. It is any marketing
activity conducted through a ubiquitous network to
which consumers are constantly connected using a
personal mobile device.

7. Career Opportunities in Digital
Marketing
Social Media Marketing
It is a form of Internet marketing which is done so as
to increase the brand exposure and broaden
customer reach. Various social networking websites
are used as a marketing tool, such as Facebook,
twitter, Instagram, etc

8. Career Opportunities in Digital
Marketing
Content Marketing
Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience ?-"
and, ultimately, to drive profitable customer action.
Content marketing?-?s purpose is to attract and
retain customers by consistently creating and
curating relevant and valuable content with the
intention of changing or enhancing consumer
behavior.

9. Career Opportunities in Digital
Marketing
Affiliate Marketing
It is a type of performance-based marketing in
which a business rewards one or more affiliates for
each visitor or customer brought by the affiliate's
own marketing efforts

10. What aspect of digital marketing should I learn?
How do I evaluate my skill set for various roles?
 Process Oriented
▪ Technology oriented
▪ Creative Oriented
▪ Management orientedDigital
Marketing• SEO
• SEM
• Google Analytics
• Automation
(Task that does not
required Content
synergy)
Creative & love to visualize
• Content strategy
• Liner for email
• Campaign Ideas
• Content Writer
• Social Media
Marketer
• Copy Writer
Coder, and
Developers
Experience candidates
who want to switch the
career to Digital.
• Digital Strategist
• Mid level Manager

11. How to Pursue a Career in Digital Marketing
Stream Graduation After Graduation
After Post
Graduation
Path
Clear Class XII in any
Stream
Pursue Graduation in Any
Discipline for 3-5 years
Pursue Certificate Course
in Digital Marketing
-

12. Important Facts
If you wish to make a career in the field of Digital
Marketing,
it is not advisable to pursue a full-time course from
renowned institutes, as this field is constantly updating.
In this field, short-term certification courses hold great
value, which can be pursued alongside your higher
education or job. You can get certification in various
fields such as- Google Analytics, SEO, Social Media
management.

13. Work Description
❑ Design, build and maintain the presence in the social media to reach the target
audience
❑ Develop, plan and execute digital marketing campaigns such as web
campaigns, SEO/SEM, database marketing and display advertising campaigns
❑ Sell the organization's products and services using the online or mobile platform
to enhance market share
❑ Measure and report performance of all digital marketing campaigns, and
assess target goals
❑ Coordinate with internal teams to create landing pages of websites and
optimize the overall user experience
❑ Utilize strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points
❑ Use web analytics software to monitor performance of customers on the web or
mobile platform and make recommendations for improvement

14. Pros & Cons of a Career in Digital
Marketing
Pros
 Its reach is vast so you can impact the lives of mass audience.
 Opportunity to earn good money, as one can work in an organization
as well as a freelancer.

15. Pawan Tripathi
Specialties: Digital Marketing, Social
media marketing strategy, Business
growth, SEO, SEM, Google AdWords
(PPC), Content writing.
Google has recognized me as an
AdWords certified professional, meaning
that I’ve passed multiple exams that
assess my product expertise. I’m qualified
to help you grow your business on the
web using Google AdWords.
HubSpot has recognized me as an
Inbound Marketing certified professional,
meaning that I’ve passed multiple exams
that assess my product expertise. I’m
qualified to help you grow your business
on the web using Inbound Marketing
Methodology.
You Can Follow me on:
pawan_tripathi_
9815064617