The document discusses big data, describing what it is and is not. It argues that big data is about gaining useful information from various data sources to increase a company's value through faster and better decisions and predictions. It asserts that big data is a necessity and that any company can and should leverage it by knowing their customers, business, competitors and offers to make and save money.

1. A TECH GUY’S TAKE ON
BIG DATA BUSINESS CASES
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2. Pavlo Baron, codecentric AG
pavlo.baron@codecentric.de
@pavlobaron
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3. WHAT IS BIG DATA NOT?
A MEASURE OF SIZE
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4. WHAT IS BIG DATA NOT?
A TOOL
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5. WHAT IS BIG DATA NOT?
THE NEW OIL
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6. WHAT IS BIG DATA NOT?
A MAGIC TRICK
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7. WHAT IS BIG DATA NOT?
AN EXPERIMENTAL PROJECT
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8. WHAT IS BIG DATA NOT?
A SECRET STRATEGY
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9. WHAT IS BIG DATA?
A NONSENSE TERM
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10. WHAT IS BIG DATA?
A HYPE
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11. WHAT IS BIG DATA?
A UNIQUE SELLING POINT
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12. WHAT IS BIG DATA?
A MARKETING CHANNEL
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13. WHAT IS BIG DATA?
DECISION SPEED
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14. WHAT IS BIG DATA?
PREDICTION QUALITY
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15. WHAT IS BIG DATA?
RECOMMENDATIONS
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16. WHAT IS BIG DATA?
HUGE POTENTIAL
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17. WHAT IS BIG DATA?
INEVITABLE STRATEGY PART
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18. WHAT IS BIG DATA?
SCIENCE
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19. WHAT IS BIG DATA?
NECESSITY
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20. WHO DOES BIG DATA?
THE USUAL SUSPECTS
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21. WHO DOES BIG DATA?
THE GREY MICE
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22. WHO DOES BIG DATA?
YOUR COMPETITORS
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23. WHO CAN DO BIG DATA?
YOU
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24. WHO CAN DO BIG DATA?
AND YOU
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25. WHO CAN DO BIG DATA?
AND YOU
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26. WHO CAN DO BIG DATA?
AND YOU
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27. WHO CAN DO BIG DATA?
EVERYBODY
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28. WHO MUST DO BIG DATA?
YOU ALREADY KNOW
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29. WHAT IS BIG DATA ABOUT?
gaining useful information out of any sorts, amounts
and variations of data
increasing your company’s value through application
of this information
continuously seeking for new data sources and ways
to gain information as well as increasing value
increasing decision / prediction speed and quality
using power of machines and recommendations
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30. ANSWER THE WHAT?
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31. ANSWER THE HOW?
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32. ANSWER THE WHAT WITH?
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33. MAKE MONEY WITH BIG DATA
KNOW YOUR CUSTOMER
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34. MAKE MONEY WITH BIG DATA
KNOW YOUR BUSINESS
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35. MAKE MONEY WITH BIG DATA
REACH YOUR CUSTOMER
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36. MAKE MONEY WITH BIG DATA
KNOW YOUR COMPETITOR
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37. MAKE MONEY WITH BIG DATA
TRADE YOUR DATA
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38. SAVE MONEY WITH BIG DATA
MOVE FROM CAPEX TO OPEX
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39. SAVE MONEY WITH BIG DATA
KNOW YOUR OFFERS
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40. SAVE MONEY WITH BIG DATA
KNOW YOUR IMAGE
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41. SAVE MONEY WITH BIG DATA
GROW YOUR DATA
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42. LIVE LONG
AND PROSPER
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43. IMAGES TAKEN EVERYWHERE
ON THE INTERWEBS.
ALL DIRECTLY OR
INDIRECTLY COPYRIGHT
BY “THE BIG THEORY” CREW
OR RELATED GAME PLAYERS
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