Identifying and addressing common project challenges
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![Identifying and addressing common project challenges,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-1-2048.jpg?cb=1668305644)
![Agenda,[object Object],What is a project?,[object Object],The role of strategy, tactics, and measurement,[object Object],What makes a good project,[object Object],A framework for identifying the 6 major project challenges,[object Object],Solutions for the 6 major project challenges,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-2-2048.jpg?cb=1668305644)
![What is a project?,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-3-2048.jpg?cb=1668305644)
![Projects vs. operations,[object Object],Projects are not ongoing,[object Object],Projects improve operations,[object Object],Operations has metrics, not projects.,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-4-2048.jpg?cb=1668305644)
![Projects improve operations,[object Object],8%,[object Object],Operations,[object Object],Project,[object Object],4%,[object Object],Operations,[object Object],Strategy + Tactics,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-5-2048.jpg?cb=1668305644)
![Project components,[object Object],Strategy,[object Object],Tactics,[object Object],Measurement,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-6-2048.jpg?cb=1668305644)
![Strategy,[object Object],A strategy is a framework to establish and evaluate tactics with regard to a goal of improving operations.,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-7-2048.jpg?cb=1668305644)
![Tactics,[object Object],Tactics use best practices and strategic direction to improve operations.,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-8-2048.jpg?cb=1668305644)
![Measurement,[object Object],Project metrics vs. strategic metrics,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-9-2048.jpg?cb=1668305644)
![Projects vs. strategy, tactics, and measurement,[object Object],Strategy,[object Object],Metrics,[object Object],Tactics,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-10-2048.jpg?cb=1668305644)
![Projects vs. strategy, tactics, and measurement,[object Object],Project,[object Object],Project,[object Object],Project,[object Object],Strategy,[object Object],Metrics,[object Object],Tactics,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-11-2048.jpg?cb=1668305644)
![Projects vs. strategy, tactics, and measurement,[object Object],Project,[object Object],Strategy,[object Object],Metrics,[object Object],Tactics,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-12-2048.jpg?cb=1668305644)
![Projects vs. strategy, tactics, and measurement,[object Object],Project,[object Object],Project,[object Object],Project,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-13-2048.jpg?cb=1668305644)
![Projects vs. strategy, tactics, and measurement,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-14-2048.jpg?cb=1668305644)
![The good project,[object Object],Good action is choosing the mean between extreme.,[object Object],Projects are acting.,[object Object],Good projects exhibit the mean between extremes.,[object Object],Projects are composed of strategy, tactics, and measurement,[object Object],A good project has the proper amount of each.,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-15-2048.jpg?cb=1668305644)
![Framework,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-16-2048.jpg?cb=1668305644)
![The good project—storytelling,[object Object],Narrative structure (beginning, middle, and end),[object Object],Pace (reliable plot development),[object Object],Duration (not too long or too short),[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-17-2048.jpg?cb=1668305644)
![Framework,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-18-2048.jpg?cb=1668305644)
![Framework,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-19-2048.jpg?cb=1668305644)
![Framework,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-20-2048.jpg?cb=1668305644)
![Framework,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-21-2048.jpg?cb=1668305644)
![Framework,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-22-2048.jpg?cb=1668305644)
![Framework,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-23-2048.jpg?cb=1668305644)
![Framework,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-24-2048.jpg?cb=1668305644)
![Conclusion,[object Object]](https://image.slidesharecdn.com/synaxis-paulwelty-ucea2010marketingconferencesession-100602121213-phpapp01/75/identifying-and-addressing-common-project-challenges-25-2048.jpg?cb=1668305644)
Identifying and addressing common project challenges
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Over the years, I have formulated a theory of projects. The goal of telling you about this is to try to help you improve the success of your projects. By understanding projects and their components (strategy, tactics, and measurement), and by applying the framework I will share, you can better identify and address these project challenges.
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Identifying and addressing common project challenges
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- Also, I naturally add things before and after the project: