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Internet Radio Vs Podcasting

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Compare two of the most powerful Social Media tools available today.

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Internet Radio Vs Podcasting

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  2. 2. What is Internet Radio?<br />INTERNET RADIO <br />(aka web radio, net radio & streaming radio) <br />is an audio broadcasting service <br />transmitted via the Internet rather than <br />over the public airwaves. <br /> (Wikipedia)<br />
  3. 3. That’s why <br />broadcasting over the Internet <br />is often referred to as “WEBCASTING”<br />since it’s not transmitted “broadly” <br />over the open airwaves <br />but over the<br /> World Wide Web instead. <br />Internet Radio<br />
  4. 4. Internet Radio vs. Podcasts<br />As Wikipedia explains it, <br />“Internet Radio involves a STREAMING MEDIUM <br />that presents listeners with a continuous &quot;stream&quot; <br />of audio over which they have no control, <br />much like traditional broadcast media. <br />
  5. 5. In this respect, <br />Internet Radio is distinct from “on-demand”<br />file serving or “podcasting” (which involves<br />DOWNLOADING the audio file rather than<br />simply receiving a “streaming audio source”).<br />Internet Radio vs. Podcasts<br />
  6. 6. Podcasting<br />This is a subtle but important distinction. <br /><ul><li>A Podcast is a recorded audio file which you download directly into your computer and then </li></ul>play as often as you want. <br /><ul><li> It only plays once you’ve download the whole file.
  7. 7. But you can edit it any way you want.</li></li></ul><li>Internet Radio<br />An Internet Radio Broadcast takes a live (or recorded) audio source and “encodes” it into a “digital stream” that starts playing the minute you access it on the Internet. <br />
  8. 8. You type in an Internet Address, <br />a small “player” pops up on your screen <br />and immediately starts playing the <br />audio “stream” (or “webcast”)…<br />just like a regular radio!<br />Internet Radio<br />
  9. 9. And unless you record each show yourself, no part of the webcast remains on your computer after it runs.<br />
  10. 10. It simply “plays” <br />when you locate the right “stream” <br />by typing in a web address <br />(instead of turning the radio dial).<br />
  11. 11. Internet Radio vs. Podcasts<br />INTERNET RADIO IS:PODCASTS ARE: <br />ACTIVE<br />The signal is “pushed” to you.<br />PASSIVE<br />You have to download the file first.<br />IMMEDIATE<br />Starts immediately.<br />Plays in its own “media player”<br />DELAYED<br />Only starts after you download the file . <br />Have to open in your “media player”.<br />LIVE<br />It’s a Live Audio Stream .<br />ARCHIVED<br />Available to download from a library of files.<br />PREDICTABLE<br />Shows appear at a regularly scheduled time and interval.<br />UNPREDICTABLE<br />Shows appear randomly and infrequently.<br />
  12. 12. Internet Radio vs. Podcasts<br /> Size Matters<br />INTERNET RADIO PODCASTS<br />EACH SHOW REACHES<br />ONLY REACH<br />MULTIPLE LISTENERS EACH TIME<br />ONE LISTENER AT A TIME<br />
  13. 13. Internet Radio Stations<br />4 Pioneer Broadcasters<br />
  14. 14. To Which You Can Add A New Voice:<br />
  15. 15. Contact:<br />949-888-9400 or paul@octalkradio.net<br />To Learn More<br />