11. 11
“Anything invented before you were 18 has been there
forever. Anything that turns up before you're 30 is new
and exciting. Anything after that is a threat to the world
and must be destroyed.” Jim Griffin - OneHouse
12. 12
Sure we can sell
advertising space on
social media but is that it?
14. 14
The Big Picture: Social media is changing
our expectations of media - media is now a
participation sport
15. 15
Social media is changing our expectations
Where’s the mouse? A new mantra for marketers
16. 16
Social Media is changing media users into media producers...
...Journalists ...Experts ...DJs
...Broadcasters ...Publishers ...Critics
...Editors ...Archivists ...Network Owners
19. 19
How likely would you be to recommend our agency?
0 1 2 3 4 5 6 7 8 9 10
Detractors Neutrals Promoters
What others say about you is more
important than what you say about yourself
20. 20
L
Wo ake
be
Eff gon
ec
t
80% of CEO’s believe their company offers
a superior experience...
...8% of their customers agree
29. 29
The marketing logic of the Bigger Opportunity:
Using social media as a value delivery
platform is to use social media as a word of
mouth activator
30. 30
Using Social Media as Value Delivery Int Soci
elli al
Channel requires passing the Sally-Ann ge
nc
e
test (AKA how to know if you’re autistic)
Social Media - It’s not about about
what users can do for the brand,
it’s about what the brand can do for
users
32. 32
The Really BIG Opportunity: Selling social
media as an innovation platform -
crowdsourcing brand futures
33. 33
The Really BIG Opportunity: Selling social
media as an innovation platform -
crowdsourcing brand futures
34. 34
The Really BIG Opportunity: Selling social
media as an innovation platform -
crowdsourcing brand futures
35. 35
The Really BIG Opportunity: Selling social
media as an innovation platform -
crowdsourcing brand futures
36. 36
The Really BIG Opportunity: Selling social
media as an innovation platform -
crowdsourcing brand futures
37. 37
The Really BIG Opportunity: Selling social
media as an innovation platform -
crowdsourcing brand futures
38. 38
The Really BIG Opportunity: Selling social
media as an innovation platform -
crowdsourcing brand futures
39. 39
Ne Sala
g r
Te otia y
ch
The marketing logic of the Really Big Opportunity: niq tion
ue
Using social media as a innovation platform is
to use social media as a word of mouth activator
40. 40
The marketing logic of using social media as a
innovation platform - the Hawthorne Effect