This document provides guidance on using social media for agribusiness. It outlines eight key reasons to use social media: lead generation, strengthening customer relationships, improving corporate image, broadening media buy, competitive monitoring, showcasing expertise, setting goals, and owning the process. It then discusses breaking down social media use, understanding your audience, developing protocols, having valuable content to share, building a social media network, and measuring and analyzing results. The overall message is that social media is an important marketing channel for agribusiness when used strategically and with a focus on transparency, expertise, community, and goals.

1. Social Media for Agribusiness November 19, 2009

8. Social Ecosystem

9. Set yourself up for success.

13. @paulsenmrktng Chuck Zimmerman @Agwired Leslie Bradshaw @KingEstate lesliebradshaw.com Troy Hadrick AdvocatesforAgriculture.com Joel Jaeger CommodityUpdate.com