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Engaging Today’s Consumer

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Engaging Today’s Consumer

  1. 1. Engaging Today’s Consumer<br />
  2. 2. Brands Are Under Threat<br /> - The number and velocity of marketing messages has increased exponentially<br /> - Central authority figures are no longer authoritative <br /> - Brand relationships are based more on cultural phenomena than quality or reliability <br /> - Trust is not a given—it is earned, cultivated and rewarded <br />
  3. 3. Old Brand Model<br />
  4. 4. Pushes down to the customer!<br />
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  6. 6. Today’s Consumer is…<br />More educated<br />More sophisticated<br />More technologically advanced<br />
  7. 7. Today’s Consumer is also…<br />More educated<br />More sophisticated<br />More technologically advanced<br />More diligent<br />More cautious<br />More anxious<br />
  8. 8. Today’s Consumer is…<br />More educated<br />More sophisticated<br />More technologically advanced<br />More diligent<br />More cautious<br />More anxious<br /> …THAN EVER BEFORE!<br />
  9. 9. New Brand Model<br /> Rather than a monologue to the masses, it’s engagement among managers, employees and customers <br />That seeks to build sustainable relationships with all brand stakeholders and create champions that spread the word <br />
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  13. 13. Especially brands with repeat customers!<br />
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  17. 17. Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />
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  21. 21. Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />
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  28. 28. Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />
  29. 29. It’s all about engaging today’s consumers… <br />
  30. 30. It’s all about engaging today’s consumers… <br />not selling them!<br />
  31. 31. If nothing else, let me leave you with one thought today…<br />
  32. 32. There shouldn’t be a difference!<br />YOUR LOCATION<br />
  33. 33. Do you need assistance?<br /> 832-838-4822 <br /> segreto.paul@gmail.com<br />

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