A quick guide, written as a handy reference on how to get the most out of Twitter. Put together by Lemon Interactive

1. SOCIAL MEDIA MARKETING!

2. Why use Twitter?!
Lets start with the basics
Fastest
growing social
network
Amazing Immediate
Search Engine
interaction
Twitter
Helps brand Latest -
development
uptodate
Can create
personality

3. Using Twitter as a Search Engine
search.twitter.com
COMMON OPERATORS
• twitter search - containing both "twitter" and "search”.
• "happy hour” - containing the exact phrase "happy hour”
• love OR hate - containing either "love" or "hate" (or both)
• beer –root - containing "beer" but not "root”.
• #haiku - containing the hashtag "haiku”
• from:alexiskold - sent from person "alexiskold”
• to:techcrunchsent - to person "techcrunch”
• @mashable - referencing person "mashable”
• "happy hour" near:"san francisco” - containing the exact phrase "happy hour" and
sent near "san francisco”
• near:NYC within:15mi - sent within 15 miles of "NYC”.
• superhero since:2010-12-27 - containing "superhero" and sent since date
"2010-12-27" (year-month-day)
• ftw until:2010-12-27 - containing "ftw" and sent up to date "2010-12-27”.
• movie -scary :) - containing "movie", but not "scary", and with a positive attitude
• flight :( - containing "flight" and with a negative attitude
• traffic ? - containing "traffic" and asking a question
• hilarious filter:links - containing "hilarious" and linking to URLs
• news source:twitterfeed - containing "news" and entered via TwitterFeed

4. Using Twitter Effectively!
Composing
• Interact with users once searched
• Be polite
• Try to use proper language
• For Retweets keep to 120 characters
• Never sell – always gets ignored
• Give valuable information instead
• Keep information fresh – not old stories
• Hash Tag #
• When to use
• Copy trends that are relevant
• Don’t use more than 2 per tweet
• Don’t spam
• If creating new one check if its being used
• Promote it on other channels
• Short is better
• Trending Topics
• Always shorten URL’s – bit.ly
• Good tweets for RT
• Warnings / alerts
• Quotes / Statements
• Breaking News
• Links to engaging / fun content
• Lists / Top secrets / Top Ten etc..
• Special offers

5. Using Twitter Effectively!
Interaction
• Retweets
• When to use
• Quote vs Retweet
• Replying
• Difference between “@” and .”@”
• Reply if you have value
• Direct Messages
• Only for mutual follow
• Keep messages to the point
• Uploading images
• Always manage this content
• Give people a reason to follow you.
• Link Twitter to your blog
• Find positive influencers and follow them - Klout

6. Common mistakes using Twitter
• Tweeting during the wrong hours.
• Getting the wrong tone of voice
• Not understanding the audience
• Not following loyal people back
• Not displaying social media on your website
• DM’s not used properly – SPAM
• Unbalanced follower/following ratio
• Ignoring mentions and interactions
• Over retweeting praise
• Tweeting links without adding context