How things have change and how marketers and sales people must adapt to be relevant today.

1. 1/26/14
The
New
Rules
of
Marke1ng:
How
to
Be
Relevant
in
the
Digital
Age
Paul
A.
Kiewiet
MAS
CIP
CPC
www.create2bgreat.com
paul@brandkiwi.com
269-­‐806-­‐4489
Change
or
Transforma1on?
1

2. 1/26/14
Change?
Or
Transforma1on?
•What
Does
This
Mean
to
Us
as
Marketers?
•Genera1onal
Changes
•Social
Media
and
a
new
defini1on
of
marke1ng
•
The
New
Rules
Business Without Borders
Full-scale globalization
2

3. 1/26/14
In this Web 2.0 World
Your customers become
part of your company.
The Progression of Economic Value
Relevant to
Differentiated
Stage
Experiences
Competitive
Position
Deliver
Services
Make
Goods
Undifferentiated
Market
Extract
Commodities
Needs of
Customers
Irrelevant to
Pricing
Premium
3

4. 1/26/14
Four
Genera1ons
Tradi1onalists
Baby
Boomers
4

5. 1/26/14
Gen
X
Gen
Y
Which
Genera1on
Are
You?
5

6. 1/26/14
Marketing is
Being
Reinvented.
6

7. 1/26/14
The
New
Defini1on
of
Marke1ng:
! Turning
strangers
into
friends,
! Friends
into
customers,
! Customers
into
evangelists!
7

8. 1/26/14
8

9. 1/26/14
9

10. 1/26/14
Listening
Convert
Community
Building
Content
Broadcas1ng
10

11. 1/26/14
Collaborate
Resilience
Differentiate: Stand out from the herd.
Yo! Over Here!
11

12. 1/26/14
Relevance
Authen1city
Thought
Leadership
12

13. 1/26/14
Meaning
and
Purpose
Values
and
Vision
Transparency
13

14. 1/26/14
Instant,
Public
and
Permanent
Change
and
Transforma1on
New
Value
Proposi1ons
Needed
New
ways
of
communica1ng
Friends-­‐Customers-­‐
Evangelists
Social
Media
Marke1ng
New
Skills
Differen1a1on
and
Relevance
What
you
are
is
what
you’ve
been,
and
what
you
will
be
is
what
you
do
now.
Buddha
Thank You!
Paul A. Kiewiet MAS CPC CIP
paul@brandkiwi.com
www.create2bgreat.com
Follow me on Twitter @paulkiewiet
Friend me on Facebook: PaulKiewiet
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Create2bGreat
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