Designing the new enterprise (event French tech Safari) Everyone is talking about the new ways of dealing with data, and how to make use of the ubiquitous layer emerging around us. To design for this reality however, we have to rethink our approaches. Milan will talk about mobile big data enterprise service design and similar ideas, that help appreciate the dynamics and complexity of such environments. http://intersectionbook.com/ - See more at: http://www.hello-tomorrow.org/safari/#sthash.x2zgIvS5.dpuf

2. designing the
new enterprise
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2014-04-19
Hello Tomorrow
French Tech Safari
Laptop, Paris
Milan Guenther
Partner, eda.c
Paris
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3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
tangible business
intelligence
seamless interaction
with decisional data
for sap research
walldorf
milan guenther
2008
sap is the largest software company in europe
and the third largest in the world. the company
provides business software and solutions.
tbi, a project for sap research, is a pioneering
user experience design project, enabling the user
to easily interact with business intelligence ap-
plications and to explore multi-dimensional data
spaces.
the system is a tangible interface that relies on
direct interaction with physical objects instead of
common user interface peripherics.
it enables people that are not or only partially
served by todays business intelligence and analyt-
ics tools to directly enter complex queries, perform
drill-down into the
detailed numbers
simulations, and exp
tbi was designed in a
working closely toge
gence professionals
using extensive proto
simple paper/woode
prototype, the conce
the result is a vision
collaborative intellige
support of collaborative
decision-making
selecting candidates
to view together from a
tablet device
© 2010 eda.c. all rights reserved
overview of activated
challenges
mobile assistence
system for sustainable
driving
for volkswagen
wolfsburg
dennis middeke
2009
besides the common display of the fuel consump-
tion, values like tyre pressure or the condition of
the driving surface can be analysed.
bluetrack is a mobile platform where volkswagen
drivers analyse their driving data. hints on energy
saving and good driving styles help them to im-
prove their fuel economy. exchange of information
and group challenges with other members of the
bluetrack community give an additional incentive
to improve individual driving behaviour.
analysis display
smartphone used as
monitor in the cabin
measures can be calculated.
thus bluetrack does not only promote an environ-
mental friendly driving behaviour, but also com-
municate green technologies and strenghen the
brand image of a sustainable company.
We are a Strategic Design Consultancy.
We are working at the intersection of organisational identity,
architecture and experience. We combine a design-led approach
with a business mindset and technical expertise to create and
retain enterprise-people relationships for our clients.
about eda.c
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4. the
new
enterprise
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5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
01
data,
unleashed
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02
design
challenges
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03
enterprise
design

6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
01
data,
unleashed

7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
trends
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our client us
?
BIG
DATA

8. big data gone wrong
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9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
trends
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
our client us
?
?
?
big mobile service data
on-demand agile cloud
byod always on social
business apps!

10. everything, everywhere, all the time
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

11. Do this:
hire
fire
merge
sell
buy
expand
consolidate
quit
smart enterprise
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12. cupcakes
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15. “your call is important to us”
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16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
corporate
behaviour
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
# Transactions
€

17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
corporate
behaviour
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
# Transactions
C
orporate
Aw
kw
ardness
A

18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
02
design
challenges

19. service design
content strategy
communication design
user experience design
mobile interaction design
information architecture
interior architecture
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design can help!

20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
limited design
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21. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
design & innovation

22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
corporate
behaviour
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
# Transactions
C
orporate
Aw
kw
ardness
A

23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
02
enterprise
design

24. Organisation
Enterprise
Suppliers Customers
Partners
Investors
Sales
Channels
design in the
enterprise
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25. enterprise
design
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Organisation
Enterprise
Suppliers Customers
Partners
Investors
Sales
Channels

26. market
distant
mass
mobile
siloed
greedy
analytical
controlled
customer
close
personal
contextual
holistic
sensitive
experiential
networked
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the new enterprise

27. enterprise
design
framework
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BIGPICTURE
identity
actors
business
communication
signs
architecture
touchpoints
people
information
things
experience
services
function
interaction
places
organization
content
structure
operation technology
ANATOMYFRAMESDESIGNSPACERENDERING

28. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
the process
1
Prepare
2
Discover
3
Define
4
Ideate
Small iteration
Big iteration
5
Validate
6
Implement
7
Deliver

29. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
the actual process
Based on The Squiggle by David Newman from Central and the Double Diamond Model by the UK Design Council.
1
Prepare
2
Discover
3
Define
4
Ideate
5
Validate
6
Implement
7
Deliver
Divergent Models
Abstract > Detailed
Understand & Explore
Convergent Models
Detailed > Abstract
Think & Define
Divergent Models
Abstract > Detailed
Make & Create
Convergent Models
Detailed > Abstract
Show & Tell
Small iteration
Big iteration

30. a space of
intermingled
aspects
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Constraints
Opportunities
Ideas
Concerns
Questions

31. behave like a
human being!
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32. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Page 1 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014
INTERSECTIONCONFERENCE PARIS, APRIL 16–17, 2014
The world’s first cross-disciplinary international
conference on Strategic Design in the Enterprise

33. www.intersectionbook.com
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eda.c
enterprise design
associates. consultancy
milan guenther
partner
+33 9 7044 7778
www.eda-c.com
@eda_ _c