O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
w/ Dr. @PaulGordonBrown
CollegeStudentLifeOnline
andWhatitMeansfor
Understanding
SocialMediaEngagement
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
myth
the
of the
Digital Native
Just because you use social media…
doesn’t mean
well.
you know how to use it
@paulgordonbrown
Moving
Engagement
BEYOND
1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take onli...
@paulgordonbrown
digital stamp
@paulgordonbrown
FROM THE WOMB!
We even have digital stamps
@paulgordonbrown
Your Name
@paulgordonbrown
Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?
BE
AWARE!
@paulgordonbrown
We need to educate each other
on digital reputation.
TheInternetIs
Forever
@paulgordonbrown
Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown
Mistakesand
embarrassing
photoscan
followus
forever.
THINK
POST
beforeyou
@paulgordonbrown
collegesandemployers
arelistening
@paulgordonbrown
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey ...
@paulgordonbrown
PrivacyIs
YourProblem
@paulgordonbrown
You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown
raiseyour
privacy
settings
@paulgordonbrown
BUT
@paulgordonbrown
itlowers
yourpotential
impact
@paulgordonbrown
PUBLIC
PRIVATE
@paulgordonbrown
@paulgordonbrown
BeA
Digital
Change
Agent
@paulgordonbrown
clicktivism
go beyond How do we
define
“meaningful”
participation?
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institu...
social media and civic engagement…
Allows fast,
customized
information
gathering
Facilitates
information
sharing
Drives ci...
but it also… Lead to an
avoidance of civil
debate
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy ...
Digital Identity
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown
is the underlying developmental
processes that inform how we
understand ourselves a...
It’s A Psychological Process!
@paulgordonbrown
eRezLife
Digitized Development
MarciaBaxterMagolda’s
TheoryofSelf-Authorship
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) ...
Pursuitof
Likes
@paulgordonbrown
“HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie
“Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown
“Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addi...
IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images
“…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIwantto
makesureIdon’tdrop
below....
IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality
Higton Bros: What’s On Your Mind
“…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit's...
There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroug...
masks
adance
outfits
“…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown
games
playing
“I'vegottokeepup.”
-Annie
@paulgordonbrown
“Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan
IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images
“That’swhat,Iassume,[is]
causingmygreatest
dissatisfactionat[college].
Seeingmylifeincomparison
toothers.”
-Logan
@paulgor...
“Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown
Authenticity IMAGE: CHOMPOO BARITONE
and
community
a: worthyofacceptanceorbelief
asconformingtoorbasedonfact
b: conformingtoanoriginalso
astoreproduceessentialfeatures
c: ma...
“Mymom’sfriendswithme
onFacebook…Shedoesn’t
knowaboutmyboyfriendso
Ide-tagallpicturesofhim.”
-Logan
!
“Differentmasks,orthe
differentfacesI'llputonfor
differentsocialmedia
platforms.It’snotnecessarily
thatI'macompletelydiffe...
“Ihavethisoneidentitybutit
kindofmoldsalittlebittomatch
whatisnecessaryforeachsocial
network.Notnecessarilylying
aboutmyse...
“It'slikeapieceofyouand
eachsocialmediaoutletisa
differentpieceofyou…”
-Grace
Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown
social media
can be used
for so much
MORE
be a good partner
in learning
ISTE STANDARDS
FOR STUDENTS
2016
2016 ISTE Standards for Students
Reputation
Literacy
Citizenship
Communication
Collaboration
Digital Learning Outcomes for College Students
Digital
Digital Reputation
One’s digital reputation is how one is viewed by others based on the
information that can be found onli...
Digital Literacy
Digital literacy is the ability to consume and apply critical thinking
skills to information and news fou...
Digital Citizenship
Digital citizenship skills include the ability to interact with others civilly, and
towards productive...
Digital Communication
Being able to successfully communicate on digital
platforms includes the ability to engage in dialog...
Digital Collaboration
Collaboration online requires an awareness of appropriate
tools, how to use these tools, and how to ...
Reputation
Literacy
Citizenship
Communication
Collaboration
Digital Learning Outcomes for College Students
Digital
Career
Services
Departments/Schools
of Communication
University
Marketing
Information
Technology
Alumni
Unique
Partnerships
Everyone
on campus
can get
involved…
Digital
Skills
Workshops
Digital
Skills
Workshops
•Using design software
•Developing a LinkedIn
Presence
•Using collaboration
tools
•Presentation s...
Educate for
Digital Reputation
Educate for
Digital Reputation
•Invite speakers
•Offer professional
headshot services
•Encourage digital
portfolio creatio...
Create spaces for
application
Create spaces
for application
•Host TEDx style talks
•Engage with students
online through official
channels
•Employ studen...
integrated
marketing team
managers
Kath Bukis
Print Shop Manager
Chloe Corsi
Manager
Catherine O’Malley
BSUlife.com Editor...
http://bit.ly/bsusmmarketingworksheet
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
Final thoughts…
teacheachother
inunderstanding
thesetools
@paulgordonbrown
Involve your
whole team.
Stay
current
ontech
trends.
don’t lead
fearwith
@paulgordonbrown
don’t lead with
shame
@paulgordonbrown
vulnerable
be
@paulgordonbrown
It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Create spaces for application
Create spaces for application
Create spaces for application
Create spaces for application
Create spaces for application
Create spaces for application
Create spaces for application
Create spaces for application
Próximos SlideShares
Carregando em…5
×

Publicada em

Create spaces for
application

Publicada em: Educação

×