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going
VIRAL!
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
w/ Dr. @PaulGordonBrown
of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013
socialmedia
ispowerful
BUT
Just because you use social media…
doesn’t mean you know
how to use it
well.
Why are you on
social media?
We’re gonna
talk about
building a…
digital footprints
+ digital shadow
+ digital trail
digital stamp
Your Name
take
Thinkofthree
wordsthat
formyour
corevaluesas
aleader…
Whatisyour
digitalcompass?
Your“onlinemissionstatement”
inunder140characters.
Developa5
sentencebio.
Getagood
headshot.
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinkedInProfile
WriteaSummary
AddEducationandOneJob
Connectto5people
BONUS:ReachAllStarStatus
4.CheckYourPrivacySettings
Facebook,Instagram…
5.Createanabout.mePage
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinkedInProfile
WriteaSummary
AddEducationandOneJob
Connectto5people
BONUS:ReachAllStarStatus
4.CheckYourPrivacySettings
Facebook,Instagram…
5.Createanabout.mePage
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinkedInProfile
WriteaSummary
AddEducationandOneJob
Connectto5people
BONUS:ReachAllStarStatus
4.CheckYourPrivacySettings
Facebook,Instagram…
5.Createanabout.mePage
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinkedInProfile
WriteaSummary
AddEducationandOneJob
Connectto5people
BONUS:ReachAllStarStatus
4.CheckYourPrivacySettings
Facebook,Instagram…
5.Createanabout.mePage
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinkedInProfile
WriteaSummary
AddEducationandOneJob
Connectto5people
BONUS:ReachAllStarStatus
4.CheckYourPrivacySettings
Facebook,Instagram…
5.Createanabout.mePage
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinkedInProfile
WriteaSummary
AddEducationandOneJob
Connectto5people
BONUS:ReachAllStarStatus
4.CheckYourPrivacySettings
Facebook,Instagram…
5.Createanabout.mePage
TIPS
don’t be
afraid
It takes time.
Beconsistent
Bededicated
Clarity of
focus…
Choose
your platforms.
decide the
role of each platform.
Follow
industry
leaders
Whenyoumeet
someonenew,
exchange
“digitalbusiness
cards”
Periodically
Google
yourself.
claim
everything
The
internet
isforever.
youarealways
beingwatched
collegesandemployers
arelistening
Beaware
ofwhat
youpost.
don’tpost
inanger
measuretwice,postonce…
making
mistakes
isbetter
than
faking
perfections
vulnerable
be
It’s “okay” to let
the personal
and professional
blur a little.
Let your
personality
shine
through.
follow
what’s
#trending
bendthe
arc
towards
social
good
learndigital
citizenship
skills
become
digitally
literate
It’sokay…
andevenadvised…
totakeabreakfrom
technologyon
occasion.
going
VIRAL!
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
w/ Dr. @PaulGordonBrown

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