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&
intheageof
@paulgordonbrown
Development
Engagement
So who is this guy?
@paulgordonbrown
Research
Impact of social and digital
technology on college student’s
concepts of self.
Presentations
- Be. Act. Do. Digit...
(Turkle, 2004, para 6)
“I want to study
not only what the
computer is doing
for us, but what it
is doing to us.”
- Turkle
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
#UDsocial
This session is Twitter-friendly.
@paulgordonbrown
1. Understand how college student leaders view their
online life and the role social media plays in it.
2. Describe how de...
Just because you use social media…
doesn’t mean you know
how to use it
well.
(Turkle, 2004, para 6)
“I want to study
not only what the
computer is doing
for us, but what it
is doing to us.”
- Turkle
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
anything in
EXCESS
is likely bad.
@paulgordonbrown
youth-normative
vs
adult-normative
perspectives
-Reynol Junco
@paulgordonbrown
NORMATIVE
adult
(Junco 2014)
youth
NORMATIVE (Junco 2014)
social media is a
TOOL
@paulgordonbrown
@paulgordonbrown
Pick your platforms
Twitter: I’m eating a #donut.
Facebook: I like donuts.
Foursquare: This is where I eat donuts.
Instagr...
social media
is also a
CONTEXT
@paulgordonbrown
Social media is increasingly
understood
as a part of the
developmental
process.
DIGITAL
IDENTITY
?
@paulgordonbrown
confusion
there’s a lot of
with this word…
@paulgordonbrown
“Many student affairs
professionals use the term
digital identity
development to refer to
online professional self-
presen...
“Labeling the latter digital
identity development
confounds a developmental
process with a professional
communication stra...
Digital Identity
Digitized Development
@paulgordonbrown
Digital Identity
@paulgordonbrown
is often
Psychological
Process
conflated with a
@paulgordonbrown
DigitalIdentity/
Reputation vs
Digitized
Development
What We Produce vs What We Are
What Other People See vs How We See Ou...
DigitalIdentity/
Reputation
Digitized
Development
ReciprocalRelationship
pause
digital identity.
reputation.
presentation.
Self Presentation
Some use it to refer to
digital stamp
digital footprints
+ digital shadow
+ digital trail
digital stamp
digital footprints
digital shadow
https://flic.kr/p/mhf2SN
digital trail
digital footprints
+ digital shadow
+ digital trail
digital stamp
FROM THE WOMB!
We even have digital stamps
Mesut reflecting on what he was taught about
social media growing up:
“I feel like in high school I was always told…
“Be ca...
We need to educate
students on digital
reputation.
digitized development.
Marcia
Baxter
Magolda’s
Theory of
Self-Authorship
What is Self-Authorship?
A particular and relatively enduring way of
understanding and orienting oneself to
provocative si...
Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongl...
Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongl...
Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongl...
Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongl...
Student
exploration of
social media.
Does not
understand how
online and offline
interactions can
impact each other.
Strongl...
OwningRatherThan
BeingOwnedBy
SocialMedia
Liam discussing setting goals for social media
use:
“Understand why you’re using social media:
Why are you engaging in thi...
SelfEsteem,
ExternalDefinition,
andPerfectedImages
!
IMAGE: CHOMPOO BARITONE
IMAGE: CHOMPOO BARITONE
IMAGE: CHOMPOO BARITONE
Hallie discussing how social media creates a
perfected image…
“I think it was cool that [my professor] asked
us think abou...
…I would just encourage [educators] to ask
their students about recognizing—not
necessarily changing it—but recognizing th...
Logan discussing how social media can harm
one’s self esteem and self image…
“Well I think the biggest problem I faced wit...
…For me it’s like if someone asked me are you
really just doing it to… is it only furthering the
comparison that’s happeni...
pause
Wherehave
youseenthis?
Whatarethe
implications?
emerging

theory
Question
Research
How do college students conceptualize who they
are and how they present themselves when they
are engaged...
We no longer exist
as playwrights or
actors but as
terminals of
multiple networks.
-Baudrillard
(Baudrillard, 1987/2012, p...
Maria discussing her Instagram profile:
“I think it's who I am
but also who I want
to be and who I want
to become.”
What is
digitized
selfhood?
@paulgordonbrown
HolisticSeparate
“DigitizedSelfhood”
Spectrum
@paulgordonbrown
remember
don’t teach
fearwith
don’t teach with
shame
Maria’s advice for college administrators
educating college students about social media:
“I think I'd say not to phrase it...
digital stamp
theinternetis
FOREVER
You assume

RESPONSIBILITY!
When it comes to privacy…
raiseyour
privacy
settings
BUT
itlowers
yourpotential
impact
!
don’tget
suckedin
making
mistakes
isbetter
than
faking
perfections
Ashley discussing being vulnerable online…
“I would definitely say that social media is a
way to hide your true self and fe...
I think the only way that people can become
more comfortable in their being vulnerable is
having conversations with others...
LookOut
ForOthers
Beanupstander.
Notabystander.
collegesandemployers
arelistening
Gatsby on the importance of colleges and
universities engaging through social media:
“I think having [official college socia...
social media
isNOT
required
EVERY
time
@paulgordonbrown
Be a digital
change agent
online
areyou
Why
?
Findyour
&meaning.
purpose
Engage with students on social media because
we need to understand them in all of their
contexts. Be open to a different (...
break
You don’t
Expert
have to be an
broadcasting
engagement
Best practices.
Who’s your audience?
All students?
A sub-population?
Parents?
Alumni?
Stakeholders?
Who’s your audience?
What are your
platforms?
@paulgordonbrown
What are your
platforms?
@paulgordonbrown
Sex

Race

Age

Educational Level

Income

Employment Status

Urban/Rural
Which demographic breakdown
reveals the biggest ...
Age
@paulgordonbrown
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Age comparison
18-29 yo...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Household income compar...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Race comparison
White H...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Sex comparison
Men Wome...
1st Year 2nd Year 3rd Year 4th Year
Quick to “friend” people
Want to appear popular
Self esteem is in part measured by lik...
What are your
platforms?
@paulgordonbrown
What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/e...
GoalModified from Gross, 2014
Be helpful?

Be a champion?

Provide information?
Modified from Gross, 2014
Identity
?
Modified from Gross, 2014
?
The royal “we?”

Do we know who you are?

Or is it a persona?
Modified from Gross, 2014
Formality
Modified from Gross, 2014
LOL 😃 👍

Thank you for your inquiry.

¯_(ツ)_/¯
Modified from Gross, 2014
Tone
Modified from Gross, 2014
Playful?

Sarcastic?

Authoritative?
Modified from Gross, 2014
What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/e...
CONTENT IS KING
Who’s
content?
developing your
#SAsocial
Matrix
Topic Examples %
ModifiedfromGross,2014
Topic Examples %
Leadership
Articles
Found on the Web; Added to our blog
from student class assignments
40%
Highlights
Pro...
CONTENT IS KINGCONTACT
@paulgordonbrown
followers
@paulgordonbrown
SocialListening
?
What are
your
learning
@paulgordonbrown
outcomes
Outcomes
1. Develop relationships with your students
2. Develop community
3. Model appropriate online behavior
4. Customer...
Small Group Strategizing
some things to
thinkabout
it takes
TIME
Be consistent
Be dedicated
social media
isNOT
required
EVERY
time
@paulgordonbrown
Resources.
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
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Development and Engagement in the Age of Social Media

Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.

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Development and Engagement in the Age of Social Media

  1. & intheageof @paulgordonbrown Development Engagement
  2. So who is this guy? @paulgordonbrown
  3. Research Impact of social and digital technology on college student’s concepts of self. Presentations - Be. Act. Do. Digital Leadership. - Digital Social Justice - What Every Digital #SApro Should Do - Engaging With Students Online and With Social Media @paulgordonbrown
  4. (Turkle, 2004, para 6) “I want to study not only what the computer is doing for us, but what it is doing to us.” - Turkle
  5. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com
  6. #UDsocial This session is Twitter-friendly. @paulgordonbrown
  7. 1. Understand how college student leaders view their online life and the role social media plays in it. 2. Describe how development looks the same and/or different when college students are living their lives immersed in digital worlds. 3. Identify opportunities and potentials for students to take a lead in defining who they want to be and what they want to do on line. 4. Recall the important concepts necessary to purposefully engage with students online. 5. Identify specific means for online student engagement.
  8. Just because you use social media… doesn’t mean you know how to use it well.
  9. (Turkle, 2004, para 6) “I want to study not only what the computer is doing for us, but what it is doing to us.” - Turkle
  10. @paulgordonbrown
  11. @paulgordonbrown
  12. @paulgordonbrown
  13. @paulgordonbrown
  14. anything in EXCESS is likely bad. @paulgordonbrown
  15. youth-normative vs adult-normative perspectives -Reynol Junco @paulgordonbrown
  16. NORMATIVE adult (Junco 2014)
  17. youth NORMATIVE (Junco 2014)
  18. social media is a TOOL @paulgordonbrown
  19. @paulgordonbrown
  20. Pick your platforms Twitter: I’m eating a #donut. Facebook: I like donuts. Foursquare: This is where I eat donuts. Instagram: Here’s a vintage photo of my donut. YouTube: Here I am eating a donut. LinkedIn: My skills include donut eating. Pintrest: Here’s a donut recipe. Spotify: Now listening to “Donuts.” Google+: I’m a Google employee who eats donuts.
  21. social media is also a CONTEXT @paulgordonbrown
  22. Social media is increasingly understood as a part of the developmental process.
  23. DIGITAL IDENTITY ? @paulgordonbrown
  24. confusion there’s a lot of with this word… @paulgordonbrown
  25. “Many student affairs professionals use the term digital identity development to refer to online professional self- presentation; however, it is important to tease apart the differences between using social media as part of the exploration and development of identity and using social media to present oneself in a certain way.” (Junco, 2014, p. 257) @paulgordonbrown
  26. “Labeling the latter digital identity development confounds a developmental process with a professional communication strategy. Furthermore, labeling online professional self-presentation digital identity development may keep the field of student affairs from more critically and deeply examining how the emerging adult identity development process is affected by online interactions.” (Junco, 2014, p. 257)
  27. Digital Identity Digitized Development @paulgordonbrown
  28. Digital Identity @paulgordonbrown is often
  29. Psychological Process conflated with a @paulgordonbrown
  30. DigitalIdentity/ Reputation vs Digitized Development What We Produce vs What We Are What Other People See vs How We See Ourselves Can Be Taught Through Rules vs Must Be Learned Dynamically A By-Product Of Development vs The Developmental Process Itself
  31. DigitalIdentity/ Reputation Digitized Development ReciprocalRelationship
  32. pause
  33. digital identity. reputation. presentation.
  34. Self Presentation Some use it to refer to
  35. digital stamp
  36. digital footprints + digital shadow + digital trail digital stamp
  37. digital footprints
  38. digital shadow https://flic.kr/p/mhf2SN
  39. digital trail
  40. digital footprints + digital shadow + digital trail digital stamp
  41. FROM THE WOMB! We even have digital stamps
  42. Mesut reflecting on what he was taught about social media growing up: “I feel like in high school I was always told… “Be careful what you put on your Facebook. Be careful what you put on your Twitter. Blah blah blah. You know people might see it… I had never took that seriously. I thought no one’s gonna look at my Facebook page, you know what I mean? Stuff like that. But it’s crazy how serious that is—just being conscious about the content you put on social media platforms.”
  43. We need to educate students on digital reputation.
  44. digitized development.
  45. Marcia Baxter Magolda’s Theory of Self-Authorship
  46. What is Self-Authorship? A particular and relatively enduring way of understanding and orienting oneself to provocative situations in a way that: 1) Recognizes the contextual nature of knowledge; and 2) Balances and guides this understanding with the development of internally defined goals and sense of self
  47. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Absolute Knowing 2nd Order digitizedstudentdevelopment
  48. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Student commitment to social media. Develops usage patterns and begins to learn online cultures and etiquette. Strongly influenced by authorities and peers. Absolute Knowing Transitional Knowing 2nd Order 2nd / 3rd Order digitizedstudentdevelopment
  49. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Student commitment to social media. Develops usage patterns and begins to learn online cultures and etiquette. Strongly influenced by authorities and peers. Absolute Knowing Student develops an independent identity online Begins to make choices about one’s own representation. Exploration is on student’s terms. Transitional Knowing Individual Knowing 2nd Order 2nd / 3rd Order 2nd / 3rd Order digitizedstudentdevelopment
  50. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Student commitment to social media. Develops usage patterns and begins to learn online cultures and etiquette. Strongly influenced by authorities and peers. Absolute Knowing Student develops an independent identity online Begins to make choices about one’s own representation. Exploration is on student’s terms. Student makes conscious choices about social media usage and how it fits into life desires, outlook and goals. Realizes that online life is a constant renegotiation process. Transitional Knowing Individual Knowing Contextual Knowing 2nd Order 2nd / 3rd Order 2nd / 3rd Order 4th Order digitizedstudentdevelopment
  51. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Student commitment to social media. Develops usage patterns and begins to learn online cultures and etiquette. Strongly influenced by authorities and peers. Absolute Knowing Student develops an independent identity online Begins to make choices about one’s own representation. Exploration is on student’s terms. Student makes conscious choices about social media usage and how it fits into life desires, outlook and goals. Realizes that online life is a constant renegotiation process. Transitional Knowing Individual Knowing Contextual Knowing 2nd Order 2nd / 3rd Order 2nd / 3rd Order 4th Order digitizedstudentdevelopment
  52. OwningRatherThan BeingOwnedBy SocialMedia
  53. Liam discussing setting goals for social media use: “Understand why you’re using social media: Why are you engaging in this app? Why are you letting it consume so much of parts of your day? Is it to connect with friends? Just helping get an understanding of why you do it. I think limiting your amount of time on social media is a good thing to talk about.”
  54. SelfEsteem, ExternalDefinition, andPerfectedImages
  55. !
  56. IMAGE: CHOMPOO BARITONE
  57. IMAGE: CHOMPOO BARITONE
  58. IMAGE: CHOMPOO BARITONE
  59. Hallie discussing how social media creates a perfected image… “I think it was cool that [my professor] asked us think about the highlight reel. Do we use social media as a highlight reel of our lives and how many times out of ten would you say that you wouldn't post something because it's not a highlight. And all of us were like, “Oh, all the time.” He was like, “Go through your day. How many things would you post, and how many wouldn't you?”
  60. …I would just encourage [educators] to ask their students about recognizing—not necessarily changing it—but recognizing that what they post, and what other people post, isn't 100 percent their lives. Because there's a lot of times when you think that people have the best life ever because of what they're posting. When in reality they're going through a lot, and probably many similar things that you are, but because they're posting all this fun stuff, you think that their lives are perfect.”
  61. Logan discussing how social media can harm one’s self esteem and self image… “Well I think the biggest problem I faced with social media is… What are your goals from social media? What are you there for? Is it to get updated on your friends and then is that what’s happening?
  62. …For me it’s like if someone asked me are you really just doing it to… is it only furthering the comparison that’s happening? Since that’s what’s, I assume, causing my greatest dissatisfaction at [college]. Seeing my life in comparison to others. Why? Maybe it’s time to reevaluate. So thinking about what people are trying to get at from their accounts and what they’re actually being used for. I think it’s a helpful thing to reflect on.”
  63. pause
  64. Wherehave youseenthis? Whatarethe implications?
  65. emerging theory
  66. Question Research How do college students conceptualize who they are and how they present themselves when they are engaged in digital and social media? @paulgordonbrown
  67. We no longer exist as playwrights or actors but as terminals of multiple networks. -Baudrillard (Baudrillard, 1987/2012, p. 23)@paulgordonbrown
  68. Maria discussing her Instagram profile: “I think it's who I am but also who I want to be and who I want to become.”
  69. What is digitized selfhood? @paulgordonbrown
  70. HolisticSeparate “DigitizedSelfhood” Spectrum @paulgordonbrown
  71. remember
  72. don’t teach fearwith
  73. don’t teach with shame
  74. Maria’s advice for college administrators educating college students about social media: “I think I'd say not to phrase it as a cautionary tale, because it’s something that we’re never gonna listen to… we know we know more than administrators with social media. So I think it should be more about trying to really understand how we use it, and not just look at it negatively, because I think it's so stigmatized, but really understand how to work with it, because it's not going away.”
  75. digital stamp
  76. theinternetis FOREVER
  77. You assume RESPONSIBILITY! When it comes to privacy…
  78. raiseyour privacy settings
  79. BUT
  80. itlowers yourpotential impact
  81. ! don’tget suckedin
  82. making mistakes isbetter than faking perfections
  83. Ashley discussing being vulnerable online… “I would definitely say that social media is a way to hide your true self and feelings and… I think people need to be aware of that and reflective of that when they're on it. I also think a huge part of social media is hiding your vulnerability. I think in society today people look down upon people who are vulnerable and try to hide their vulnerability as much as possible. And they think social media helps people hide their vulnerability because they're hiding behind it in ways.
  84. I think the only way that people can become more comfortable in their being vulnerable is having conversations with others about being vulnerable. So I think that that could be something that college administrators could start… help students realize in social media, and just in college life in general, we need to stop trying to hide our vulnerabilities, and instead be reflective on them and realize what they need and how you can connect to others through them.”
  85. LookOut ForOthers
  86. Beanupstander. Notabystander.
  87. collegesandemployers arelistening
  88. Gatsby on the importance of colleges and universities engaging through social media: “I think having [official college social media] accounts is really important—the likes, the retweets, things like that… in a way it’s a reminder in the back of your head: ‘There are important people that can see this.’ Which I don’t think is a scare tactic, but it’s just a good reminder and something that colleges can do subconsciously to show students more that they care, but then also remind the students, be smart about what you’re putting on your Twitter or tweeting at [college], because they’ll respond.”
  89. social media isNOT required EVERY time @paulgordonbrown
  90. Be a digital change agent
  91. online areyou Why ?
  92. Findyour &meaning. purpose
  93. Engage with students on social media because we need to understand them in all of their contexts. Be open to a different (not necessarily better or worse) way. Learn from and with students how to navigate the online environment. Help them avoid mistakes. Help them understand their self- presentation and reputation online. Be a role model. Understand how social media may impact the developmental process-both in light of current theory and in ways we do not yet understand. Be able to help students understand, navigate and leverage it.
  94. break
  95. You don’t Expert have to be an
  96. broadcasting
  97. engagement
  98. Best practices.
  99. Who’s your audience?
  100. All students?
  101. A sub-population?
  102. Parents?
  103. Alumni?
  104. Stakeholders?
  105. Who’s your audience?
  106. What are your platforms? @paulgordonbrown
  107. What are your platforms? @paulgordonbrown
  108. Sex Race Age Educational Level Income Employment Status Urban/Rural Which demographic breakdown reveals the biggest disparity in social media adoption? @paulgordonbrown
  109. Age @paulgordonbrown
  110. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  111. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr 30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  112. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  113. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  114. 1st Year 2nd Year 3rd Year 4th Year Quick to “friend” people Want to appear popular Self esteem is in part measured by likes More likely to use Facebook Communicates primarily with close friends Understands need to get on Linkedin and make connections Facebook is for lurking and events, but not engagement @paulgordonbrown
  115. What are your platforms? @paulgordonbrown
  116. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
  117. GoalModified from Gross, 2014
  118. Be helpful? Be a champion? Provide information? Modified from Gross, 2014
  119. Identity ? Modified from Gross, 2014
  120. ? The royal “we?” Do we know who you are? Or is it a persona? Modified from Gross, 2014
  121. Formality Modified from Gross, 2014
  122. LOL 😃 👍 Thank you for your inquiry. ¯_(ツ)_/¯ Modified from Gross, 2014
  123. Tone Modified from Gross, 2014
  124. Playful? Sarcastic? Authoritative? Modified from Gross, 2014
  125. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Goal Identity Formality Tone
  126. CONTENT IS KING
  127. Who’s content? developing your #SAsocial
  128. Matrix Topic Examples % ModifiedfromGross,2014
  129. Topic Examples % Leadership Articles Found on the Web; Added to our blog from student class assignments 40% Highlights Profiles of staff, student leaders, and highlights of student organizations 30% Pride Photos Photos of our mascot, photos from events 10% Deadlines Informational: org fair sign-ups, last day of classes, last day to drop classes 20% Modified from Gross, 2014
  130. CONTENT IS KINGCONTACT @paulgordonbrown
  131. followers @paulgordonbrown
  132. SocialListening
  133. ? What are your learning @paulgordonbrown outcomes
  134. Outcomes 1. Develop relationships with your students 2. Develop community 3. Model appropriate online behavior 4. Customer service 5. Marketing and information sharing 6. Reading student culture/discourse @paulgordonbrown
  135. Small Group Strategizing
  136. some things to thinkabout
  137. it takes TIME
  138. Be consistent Be dedicated
  139. social media isNOT required EVERY time @paulgordonbrown
  140. Resources.
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Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.

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