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MMA FORUM FOUR SEASONS BOSPHORUS ISTANBUL, TURKIYE 14TH – 15TH NOVEMBER 2012 DAY ONE SPEAKER QUOTATIONS

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“Nothing will get youcloser to your customersthan mobile” PAUL BERNEY MOBILE MARKETINGASSOCIATION

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“Digital has lowered thebarriers to connecting us -mobile does it better thananything else” FRANK COOPERPEPSICO

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“The key to good advertising isto become part of peoplenature”ÖZGE ERDEMPG

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In 2013, the expectationwill be to globally spend$9.6 million on mobile ads TIBET SOYSALFORD

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“Mobile is very personal.Allowing a brand to engagewith the same users againand again”GAMZE ÖZTOYGARAGIDIA UNILEVER

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“Don’t just use industry data.You need to understand whatmobile techniques yourcustomers use”JONATHAN STEPHENJETBLUE AIRWAYS

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“Mobile is the glue that isholding human experiencestogether”PACO HORTIGUELASAMSUNG SPAIN

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91% of Egyptiansmartphone user visit socialnetworks, with 66% visitingdaily KARIM KAHLIFADIGITAL REPUBLIC

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”It´s not about mobilemarketing, it´s about brandbuilding in a mobile world”ÖZGE ERDEMPG

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“Leading with our largest brands,we are pushing towards investing10 percent of our globalmarketing budget in mobileactivations and channels acrossthe entire consumer journey”ANDREA KADERSCHABEKMONDELEZ INTERNATIONAL

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“Give customers somethingthey understand and arefamiliar with, then attach it toyour brand” JONATHAN STEPHENJETBLUE AIRWAYS

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“Mobile is the channel.Mobility is the consumers”PACO HORTIGUELASAMSUNG SPAIN

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“Everything is becomingdigital and everything digital isbecoming mobile” PACO HORTIGUELA SAMSUNG SPAIN

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‘Integration, interactivity engagement are the keys tomobile campaign success’GAMZE ÖZTOYGARALGIDA UNILEVER

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“Understand what devices yourcustomers are using, understandhow they access your content andensure your content is accessibleand consumable across variousdifferent platforms”JONATHAN STEPHENJETBLUE AIRWAYS

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“If the internet was a wave,mobile is a tsunami”ANDREA KADERSCHABEKMONDELEZ INTERNATIONAL