“Idea Champion” at BMJ Panel: "The idea most likely to make the biggest impact on healthcare by 2020" (NHS Innovation Expo 2011, Excel, London, March 2011).

1. “Tweet, Share and Search: How
ehealth and social networks will
improve global health by 2020?”
Patty Kostkova
Head of Centre
City ehealth Research Centre
City University
London
Tweet to #twitter2020

2. Healthcare at the end of 20th
century: Internet
“The impact of the Internet has largely been unforeseen,
and it may have a revolutionary role in retooling the
trillion-dollar health care industry in the United States”
(June Forkner-Dunn2003).

3. Healthcare in 21st
century: mobile
17% of cell phone users have used their
phone to look up health information

5. 140 character messages, called “tweets”
Twitter Surpassed 150 Million Registered Users
And gets 300,000 new users a day
In January 2011, Twitter Hits Nearly 200M Accounts, 110M Tweets Per Day

7. 11th
June 2009

9. Media coverage

10. Over 3 million
tweets were collected
during May 2009 to
March 2010
containing the word
flu by CeRC pilot
study

11. “I have swine flu”
12,954
“I have the flu”
12,651

12. Aim 1: Epidemic Intelligence:Aim 1: Epidemic Intelligence:
Early Warning and Outbreak PredictionEarly Warning and Outbreak Prediction

13. Aim 2: Quality Medical Coverage delivered
online, over phones and social networks

14. Media and twitter: who was influencing
whom during swine flu pandemics 2009?

15. Aim 3: Risk Communication over social
networks and to Hard to Reach Groups

16. Aim 4: Targeted evidence-based health
Promotion and conditions Monitoring
“The knowledge is the
enemy of disease” (M.
Gray, 2003)

17. Aim 5: Reach outside healthcare
services and beyond digital divide
– use mobile phones
 4% of African population has Internet access
 But mobile GSM coverage has reached 90% of the territory in several countries
e.g Kenya, Malawi, Mauritius, Seychelles, South Africa, and Uganda, while 50% in
Botswana, Burkina Faso, Rwanda (source: Wikipedia, March 2011)

18. Summary: Social Network will
improve global health by 2020:
Aim 1: Epidemic Intelligence: Early Warning and Outbreak
Prediction
Aim 2: Quality Medical Coverage delivered online, over
phones and social networks
Aim 3: Risk Communication over social networks and Hard
to Reach Groups
Aim 4: Targeted evidence-based health Promotion and
conditions Monitoring
Aim 5: Reach outside healthcare services and beyond digital
divide – mobile phones

19. Any Questions?
Ask me now
Tweet to #twitter2020
Follow me @pppppkkkkk
Email patty@soi.city.ac.uk
Acknowledgments: to all CeRC staff members
(www.city.ac.uk/cerc)