Role of Digital
Marketing in
Modern World

Hello!
I am Selvan Tamilmani
I am here because I love to discuss about Digital Marketing.
Co-Founder of Pattronize InfoTech
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The Role of Digital
Marketing in Modern
World of Business
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Role of Digital Marketing in Modern World
◎ Digital marketing involves the application of digital
technologies and media to spread brand awareness
for driving more sales.
◎ In this modern world of business where technology is
the key player
◎ As per the expert market surveyors, above 75% of the
world population now prefer online shopping, 80% of
people seek information online, and above 50% of
buyers go through online reviews and related data
before buying anything.
In this PPT, an attempt has been made to simplify the
significance of digital marketing in terms of how beneficial
actually it is in boosting the business community.
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Digital Marketing
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Digital Marketing
◎ The proper management of the online or digital
presence of a company or brand in its different forms
that include social media company pages, company
websites, mobile apps etc
◎ This equally involves online communications
techniques such as social media marketing, search
engine marketing, e-mail marketing, online advertising
etc.
Two pillars of Digital marketing is Online marketing
and Offline marketing though it is online marketing
that enjoys the lion’s share when it comes to
popularity.
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Why Does it Matter so Much?
It facilitates handling
the complex and
challenging customer
relationships across a
diverse range of
channels (both digital
as well as traditional)
Digital marketing can
make it possible for
the business
community in
responding to and
initiating dynamic
consumer
interactions.
Digital marketing
is useful in
extracting big
data value to
support making
better decisions
faster.
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Reason for its Popularity?
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This form of marketing allows attracting targeted audiences,
converting the web visitors, generating leads & closing
the leads, and also delighting the customers enough to
turn them eventually into brand promoters.
◎ Economical option – It is cost-effective and investing a
handsome amount for brand promotion is not necessary
for digital marketing. Other traditional marketing options
require investing more.
◎ Mobile-ready- Maximum people access information and
shop for goods through their mobile phones. The digital
marketers can easily deliver their marketing message to
their targeted audiences.
◎ Accessibility anytime and anywhere– Better and faster
connection is achieve with the customers digitally from
anywhere round the clock compare to any other form of
marketing.

Reason for its Popularity?
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◎ Quicker brand recognition- Just like connection, promotion and
spreading of brand awareness is also faster with digital marketing.
It is easy to popularize business using a digital platform. Than any
others if the players know how to play the game!
◎ Share information and get feedback better- business-related
information, blog writings, SEO articles can be shared with target
audiences. Also digital marketing platform often acts as a highly
interactive marketing form where customers too can give their
feedback. This helps to get better insights into business-driven
data for taking decisions accordingly.
◎ Social media inclusion- Digital marketing offers the best
opportunity to receive customer support on your social media
platforms like Twitter, Facebook or Linkedin. It helps to get better
connections and adds to the business web traffic.
◎ Offers a competitive edge- This form of marketing offers one with
significant data and tools. To help stay competitive and all-ready
to win the race if tactics are employed strategically.

Opportunities on Offer in Digital Marketing
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◎ You can reach your targeted customers or clients
better and faster via digital marketing channels.
◎ Less investment in marketing means you will have
the chance to invest the remaining in other
important business areas.
◎ Lead generating capabilities of digital marketing
mediums are better.
◎ The chance to become popular and popularize the
business is quite instantaneous.
◎ You can always stay in touch with customers,
respond to their queries/comments. Thus happy
customers will help to attract new customers.

Digital Marketing Tactics Simplified
It is important for business owners to understand. The tactics
employed in this marketing form in order to reap the maximum
benefits of digital marketing. It is necessary to have knowledge
regarding how digital marketing works. So that business people
can make smarter decisions about their digital marketing
campaigns.
Search Engine Optimization:
If your sites do not appear at the top position in the popular
search engine (like Google). Then online customers might not
visit them ever. Online marketing can bring you the fruits only
if your website is appropriately search engine optimized. A
significant number of leads is missed out if this tactic is not
value.
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Digital Marketing Tactics Simplified
Website Marketing:
The idea here is very straightforward and simple. Your goods
can be promote and sold only after people get familiar and
impress with your shop, from where you would be selling.
Similarly, in online marketing of goods/services doing website
marketing first is equally essential. Your targeted customers
will visit your website to make a purchase or access necessary
information.
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Social Media Marketing
Social media sites are visited by millions of people across the
world. Thereby making it a breeding ground of opportunities
to drive leads, sales, and build committed brand advocates.
Social media marketing involves content promotion and
connects with target audiences on social media platforms like
Instagram, Facebook, LinkedIn etc.

“Apart from these few key tactics, content
marketing, integrated multiple channel
marketing, search engine marketing, email
marketing etc are other significant tactics
used in harvesting digital marketing
benefits.
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Recent Trends Observed in Digital
Marketing
In digital content marketing, video marketing is
enjoying paramount importance and it is believed to
continue for quite some time to come. As per a
reliable source, Facebook account holders watch
over 8 billion videos each day. Videos are watched
using mobile devices mostly these days.
Social influencer marketing is gaining prominent
attention and expert marketers are considering to
establish organic relationships with celebrity
influencers that better mesh with their brand.
Chatbot marketing strategy is a highly lucrative
digital marketing trend.
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Remember this that the
business world is extremely
competitive and leaving any
scope to showcase one’s
offerings cannot be
afforded.
Digital marketing is playing
and will continue to play a
key role in the modern
business sphere, using
existing as well as new
emerging tactics.
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Presentation Source
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Simplifying the Role of Digital
Marketing in Modern World of
Business

Thanks!
Any questions?
You can find me at @selvantamilmani & selvan@pattronize.com
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