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What I do to get properties in Connecticut sold! Call me (203) 895-0674
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Things I Do to Sell Your Home
1.
My Real Estate
Services Marketing Proposal Prepared for: Property to be marketed: You! Your Property Presented by: Patti Rice 117 North Main Street Southington, CT 06489 Phone: 203.895.0674 Toll Free:1.800.525.7793 x 1030
2.
My Professional Experience
• Member of the National Association of REALTORS • Member of the Connecticut Association of REALTORS • Member of the Hartford Board of REALTORS • Member of the Connecticut Cooperative MLS • REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200 Offices in the USA • REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT. • Team Member of the Largest Most Productive Century 21 Office in All of Connecticut • Currently working with Ralph Williams of Bottom Line University • Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center • MBA in Marketing and over 20 years experience in Marketing and Market Research Patti Rice • Professional acting and stage management in local theatres REALTOR Cell: 203.895.0674 CENTURY 21 Access America Email: patricia.rice@century21.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 2
3.
Patti Rice
REALTOR CENTURY 21 Access America CENTURY 21 Access America
4.
CENTURY 21® Access
America • My company’s strengths – 20 Years of experience with Strong Leadership that shows – Cutting Edge Systems have made us a leader in our market place – Over 100 Agents in the Southington & Meriden Offices • My company’s awards & recognition – We have the Number One, Top Producing Office for C21 in the State! – We have been the Most Successful, Top Producing Firm in the State since 2002 • Strength of the CENTURY 21 brand – Millward-Brown results – CENTURY 21® continues to be the most recognized name in real estate* – Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents. – CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network. *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 4
5.
Our Offices Under Regional
President Beverly A. Peterson
6.
Offices Under Regional
President Beverly A. Peterson Meriden, CT Office C21 Access America Southington, CT Office 117 North Main Street 477 South Broad Street Career Development Center Meriden, CT 06450 143 North Main Street Southington, CT 06489 Phone:203- 634-1876 Phone: 860-378-1456 Phone: 860-621-8378 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-237-4142 Fax: 860-276-0369 Fax: 860-276-8032 The Real Estate Access America Call Center Transaction Management Development Center Customer Service 411 Center Online Pre-License School 143 North Main Street 143 North Main Street 143 North Main Street Phone: 860-621-8378 Phone: 860-378-1479 Phone: 860-378-1479 Fax: 860-276-0369 Fax: 860-276-0369 Fax: 860-276-0369 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
7.
Southington
Patti Rice REALTOR CENTURY 21 Access America Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860.621.8378 Toll Free: 800.525.7793 Direct Line: 203.895.0674 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
8.
Meriden
Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203.634.1876 Toll Free:800.525.7793 Direct Line: 203.895.0674 Fax: 203.237.4142 Patti Rice REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
9.
The Career Development
Center In Addition to New Agent Training Under Regional Jodi Tussing Regional President Beverly Peterson, The Training Center In Career Coach and Southington Offers Experienced Agent Coaching and Training Center Training in: Manager • New Construction •Advanced CMA workshops for target marketing and statistics •Technology including Social Networking •Online Slide Show Presentations The Training Center •Foreclosures purchasing at Auctions 143 North Main Street Southington, CT 06489 •Sales Technique Workshops & and MORE! Phone: 860-621-8378 Toll Free:1-800-525-7793 Fax: 860-276-0369 Sessions with Ralph Williams at the Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Career Development Training Center
10.
CENTURY 21 Access
America® Transaction Management Center •Entire transaction is coordinated from day one •One single contact – Monday through Friday, 9:00am to 5:00pm •Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process •Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing •Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year •Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails •View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc •Continued access to file once it has become a closing for years •Allows you to be an active participant in your transaction Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
11.
A History of
Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Market Share Century 21 Access America Last 12 Months Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 11
12.
Access America Offices
Wolcott, CT Office Meriden, CT Office Stamford, CT Office Southington, CT Office 246 Wolcott Road 477 South Broad Street 27 Strawberry Hill Avenue 117 North Main Street Wolcott , CT 06716 Meriden, CT 06450 Stamford, CT 06902 Southington, CT 06489 Map It with Google Maps Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 203-879-2339 Phone: 203-326-3399 Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-240-2952 Toll Free:1-800-243-5295 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-879-2102 Fax: 203-326-3388 Fax: 860-276-8032 Fax: 203-237-4142 Bridgeport, CT Office Branford, CT Office Wethersfield, CT Office Watertown, CT Office 3850 Main Street 265 East Main Street 449 Silas Deane Highway 429 Main Street Bridgeport, CT 06606 Branford, CT 06405 Wethersfield, CT 06109 Watertown, CT 06795 Map It with Google Maps Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 203-374-9451 Phone: 203-481-7247 Phone: 860-263-2121 Phone: 860-274-8200 Toll Free: 1-800-722-0187 Toll Free: 1-800-289-2100 Toll Free:1-800-343-2166 Toll Free:1-800-240-2952 Fax: 203-374-9706 Fax: 860-263-2144 Fax: 860-274-0382 Fax: 203-481-4075 Coventry, RI Office Newport, RI Office East Greenwich, RI Office 1025 Tiogue Avenue 640 Thames Street 387 Main Street Coventry, RI 02816 Newport, RI 02840 East Greenwich, RI 02818 Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 401-828-2100 Phone: 401-849-9192 Phone: 401-885-6260 Toll Free: 1-800-343-0227 Toll Free: 1-800-876-2429 Toll Free: 1-800-818-2100 Fax: 401-821-5889 Fax: 401-849-5871 Fax: 401-885-5360 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
13.
The Value of
working with a REALTOR The value and importance of real estate professionals has not changed! • 85% of sellers used a broker or agent to sell their home* • 76% of sellers placed their home on the Internet with the assistance of a real estate agent* • My mission statement – “I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. *2007 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 13
14.
A History of
Proven Results Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 14
15.
NAR 2008
• 38% of sellers were referred to the agent by a friend or relative. • 26% of sellers used the same agent again. • 67% of sellers only contacted 1 agent. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
16.
What most companies
consider custom, we consider standard. Standard Services Customized Services Standard • Multiple Listing Service with CENTURY 21 • Local Advertising • National Advertising • Yard Sign • Global Referral Network • Agent and Office Preview • Seller Service Pledge • Open House • Quality Service Survey • Required Property Disclosures • Other Internet Websites • Competitive Market Analysis • Featured on National Website Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 16
17.
CENTURY 21®: The
Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? Gold is symbolic of three positive and distinct values • Great financial value = Getting the best price for your home • High performance achievement = Best trained associates • Insightful wisdom = Your neighborhood specialist I am your “Professional Champion”. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 17
18.
Most Recognized Name
in Real Estate • Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” • Forty-two percent of adults surveyed singled out CENTURY 21 as the most well- known brand, with the nearest competitor trailing by a substantial 14 percentage points. Q “Which of these agencies , if any, is the most recognized name in real estate?” Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 18
19.
Marketing Plan
• Send “Just Listed “postcards highlighting your home to local area residents. • Advertise and hold agent/broker and buyer open houses. • List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home . • Internet marketing – REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com – Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com – Homescape - New York Times.com - Google.com – Courant.com - ListHub.com - aol.com – Cyberhomes.com -oodle.com - homefinder.com – Frontdoor.com -yahoo.com - backpage.com – …. And more • Send out electronic notices about your home i.e., eNewsletters and eCards. • Provide local advertising • Leverage the CENTURY 21® Global Referral Network to access leads from around the world. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
20.
As seen on
www.REALTOR.COM Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
21.
As seen on
www.google.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
22.
As seen on
www.trulia.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
23.
As seen on
www.yahoo.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
24.
As seen on
www.frontdoor.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
25.
As seen on
www.zillow.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
26.
As seen on
www.cyberhomes.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
27.
As seen on
www.homefinder.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
28.
www.realestate.aol.com Copyright © 2008
Century 21 Real Estate LLC. All rights reserved.
29.
Linked from REALTOR.COM
TO Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
30.
Today‟s buyer- NAR
2008 ~ 34% FIND their home online! • I HAVE A FEW MORE REASONS Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
31.
Linked in from
REALTOR.COM to MSN Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
32.
REALTOR.COM Distribution Partners Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
33.
Marketing Plan, Continued
– Enhanced listing display on Realtor.com site to make your property stand out – Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com – Offer a Home Warranty program – Offer special Century 21 Access America Mortgage financing options – Transaction Management Online – Feature your property on my personal website and blogs – Place property on Craig‟s List and other online classified websites for maximum exposure – Eyejot.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
34.
Marketing Plan Continued Copyright
© 2008 Century 21 Real Estate LLC. All rights reserved.
35.
Targeted Local Marketing
• Open Houses – Actively promote open house showings for Brokers and Buyers • Direct Mail – Just Listed cards, Open House cards and other targeted mailings • E-Greetings – Online greeting cards directed to potential buyers • Local Advertising • MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers • Internet – Courant.com Century21.com allows internet users to get information and photos of your home Patti Rice REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 35
36.
2009 Online Marketing
continued • Strategically publish creative banners that increase traffic and listing exposure on Century21.com. • CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. • Online media is optimized to drive leads and response from consumers on your property. • Automated email communications to buyers interested in your property • Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 36
37.
CENTURY 21® National
Advertising • Multi-million dollar national advertising campaigns • Print, Internet and radio • Targeted advertising for Specialty Markets Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 37
38.
Century21.com averages more
than 2 million visits per month Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
39.
CENTURY 21® Global
Reach Worldwide presence • Century21.com international links and websites • CENTURY 21® Global Referral Network • Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide • Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 39
40.
Fine Homes &
Estates Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
41.
Map Tool on
www.century21.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
42.
Your home featured
on www.century21.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
43.
Selling Your Home
with the Help of Century21.com The Century21.com web site averages more than 2 million visits per month • Consumer Leads • Property Listings • Registered Users • Top Search Engine partnerships: Google, Trulia and Yahoo Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 43
44.
The Search Areas
on Century21.com • Century21.com is a consumer‟s home buying and selling information gateway • The easy to navigate menu bar allows consumers to identify exactly what they‟re looking for • The site serves as a real estate resource library for consumers • Property Search – Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria – Aerial views allow users to explore the property yard, street and neighborhood Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 44
45.
Online Marketing Tools
that help us Sell Your Property • Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Slide Show • Neighborhood Profiles Important information about this and other neighborhoods • Mortgage Calculator s and financing information Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 45
46.
Your Listing on
Century21.com • Up to 20 listing Photos can be included • Detailed property descriptions (English and Spanish) • Floor Plans • Slide Show • Virtual Tours • Open House schedule • CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 46
47.
A custom Slide
Show to Showcase Your Property • This is what the consumer sees on Century21.com • Slide Shows are automatically created when you have 6 or more photos of the property • 98% of prospective Buyers feel property photos are useful in their home search* Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. * 2007 NAR Profile of Home Buyers and Sellers Page 47
48.
Referral Services
• World’s largest referral network (based on the number of offices worldwide) brings you: – More buyer opportunities for your property • With over 8,000 offices and 140,000 sales associates worldwide • CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe Patti Rice REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 48
49.
Home Buyers
• 84% of all home buyers used the Internet as a tool when searching for a home* • 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours* • There are over 200 million users of the Internet in the USA** – 29% of home buyers first learned about the home they purchased using the Internet* – 84% of first time home buyers used the internet as an information source in the home buying process* *2007 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. **Nielsen-Net Raings.com Page 49
50.
Competitive Market Analysis
Establishing the perfect price for your home! • Recent Sales • Current Listings • Under Contract • Expired Listings • How do you stack up against the competition? • What will help your property sell faster? • How much will you have after closing? Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 50
51.
We‟re with you
every step of the way CENTURY 21 Connections® • The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. • To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty • The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Financing • Northern States Mortgage, with it‟s „BEST RATE GUARANTEE‟ Transaction Management Online From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company. Home Owners Insurance • SCM Insurance, part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 51
52.
Seller Service Pledge
– My Personal Commitment • 21 points of differentiation – Commitment to service – Agreement between you, the seller and my CENTURY 21® office. Patti Rice REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 52
53.
Quality Service
• I strive to provide outstanding service to our clients • My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group • Consistent monitoring of service in order to assure highest level of quality. Patti Rice REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 53
54.
Put me to
work for you! CENTURY 21: The Gold Standard. Patti Rice Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 54
55.
Patti Rice
CENTURY 21 Access America 117 North Main Street Southington, CT 06489 Phone: 203.895.0674 Toll Free:1-800-525-7793 x 2904 Thank you!
Notas do Editor
When you want the whole package, you want “The Gold Standard.”
My Marketing Plan
If the consumer clicks on your listing, they will be directed to www.century21.com detail page.
If the consumer clicks for more details they are directed to the detail page on www.century21.com
Consumers are directed to www.century21.com when they click on “Additional Property Detail”
Frontdoor is presented by HGTV. Consumers are sent to www.century21.com if they click on get more info.
Consumers can click and get more detail and then are given the option to see the “Listing’s Website” which will direct them back to www.century21.com
If the consumer clicks on “get more info” they will be directed to the listing page on www.century21.com
Consumers can get more detail on this site then if they click on “more info” they too will be directed to www.century21.com
Online Marketing. To be where the customer is.
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