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Designing for Social Media: Top 20 Tips from Sitewire

These days many of us spend plenty of time on social media, but how do we apply what we know about brand messaging and audience engagement to design a unique experience that will engage fans and keep them coming back for more? Sitewire's social media experts share their top 20 tips on designing for social media.

This presentation covers:

Creating a cohesive brand experience: establishing a consistent look and feel, developing a tone and voice, and how to make boring content more meaningful by telling stories

Engaging with your audience: identifying unique strategies based on customer personas, building emotional connections, and an opportunity to entertain through gamification

Integrating social strategies across multiple channels: who's listening on each channel, how interactions change with different devices, and what you need to measure success

Presented during AIGA Arizona's ¡Luncha Learne! event at Sitewire in Tempe, AZ by:

Patricia Tompkins, Senior Art Director
Kim Hand, Senior Social Media Strategist
Russ Maloney, Senior Strategic Planner
Levi Chambers, Content Strategist

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Designing for Social Media: Top 20 Tips from Sitewire

  1. 1. Design for Social Media TOP 20 TIPS FROM SITEWIRE SOCIAL MEDIA EXPERTS
  2. 2. CONTEXTUNDERSTAND WHAT YOUR AUDIENCE IS SEEING, THINKING AND DOING IT’S KIND OF A BIG DEAL. DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 1
  3. 3. ERMAHGERDPOST USEFUL CONTENT THAT IS RELEVANT TO YOUR AUDIENCE GERSBERMS! DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 2
  4. 4. 3 DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS ONE DOES NOT SIMPLYACT LIKE A FRIEND, NOT A BRAND BECOME PERSONABLE.
  5. 5. YOU THINK YOU’RE UNIQUE?KNOW WHAT REALLY DIFFERENTIATES YOU YOU MUST BE NEW HERE. DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 4
  6. 6. DO YOU EVEN LIFT?SKETCH YOUR PERSONAS SERIOUSLY BRO. DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 5
  7. 7. 6 DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS SPEAK ALL THE WORDS!SPEAK THEIR LINGO ALL THE THINGS!
  8. 8. AIN’T NOBODY GOT TIME FOR THATUSE SHORT, TIMELY LANGUAGE OH, LORD JESUS IT’S A FIRE! DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 7
  9. 9. I NOTICED YOU DON’T HAVE BRAND GUIDELINESMAKE GUIDELINES FOR SOCIAL MEDIA SO I MADE YOU SOME. DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 8
  10. 10. DO YOU PREFER “FASHION VICTIM” OR “ENSEMBLY CHALLENGED”?ALIGN YOUR VOICE TO YOUR BRAND PERSONALITY UGH, AS IF! DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 9
  11. 11. WOW. SUCH BORING.AVOID GENERIC STOCK PHOTOGRAPHY DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 10 PLZ NO.
  12. 12. COLOR IS MAGICCHOOSE A COLOR PALETTE AND STICK WITH IT DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 11 FRIENDS FOREVER.
  13. 13. TRIED SOMETHING DIFFERENT ONCEBE CONSISTENT 12 IT WAS AWFUL. DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
  14. 14. 13 DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS WHERE IS EVERYBODY?!KNOW WHERE YOUR AUDIENCE IS ACTIVE NOT FUNNY, GUYS!
  15. 15. 14 DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS IF YOU WANT TO ACHIEVE AN OBJECTIVECONSIDER HOW YOUR CAMPAIGN ADAPTS TO EACH PLATFORM THEN WHY NOT CREATE A PLAN?
  16. 16. HASHTAGSLEVERAGE PLATFORM NUANCES 15 HASHTAGS EVERYWHERE! DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
  17. 17. BOOST YOUR REACHPOST A SHARE-WORTHY TEASER 16 DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS NYANYANYANYANYANYA
  18. 18. DESPISE NOT THE PLAYERMAKE A GAME OUT OF IT 17 RATHER, HAVE DISDAIN FOR HIS SPORT DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
  19. 19. 18 DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS USED A MEME IN A STATUS UPDATEESTABLISH METRICS FOR MEASUREMENT GOT 10 LIKES.
  20. 20. FACEBOOK CHANGES ALGORITHM AGAINGO WITH THE FLOW 19 PAGE REACH DOUBLES. DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
  21. 21. DON’T JUST RUN WITH ITCOLLABORATE AND CO-CREATE BETTER IDEAS MIGHT BUBBLE UP. DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS 20
  22. 22. Thank You

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These days many of us spend plenty of time on social media, but how do we apply what we know about brand messaging and audience engagement to design a unique experience that will engage fans and keep them coming back for more? Sitewire's social media experts share their top 20 tips on designing for social media. This presentation covers: Creating a cohesive brand experience: establishing a consistent look and feel, developing a tone and voice, and how to make boring content more meaningful by telling stories Engaging with your audience: identifying unique strategies based on customer personas, building emotional connections, and an opportunity to entertain through gamification Integrating social strategies across multiple channels: who's listening on each channel, how interactions change with different devices, and what you need to measure success Presented during AIGA Arizona's ¡Luncha Learne! event at Sitewire in Tempe, AZ by: Patricia Tompkins, Senior Art Director Kim Hand, Senior Social Media Strategist Russ Maloney, Senior Strategic Planner Levi Chambers, Content Strategist

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