Personal Information
Organização/Local de trabalho
London, United Kingdom United Kingdom
Cargo
Insight Consultant
Setor
Advertising / Marketing / PR
Site
www.yahoo.co.uk
Sobre
I’m an experienced consumer and media research professional with a passion for understanding how customers use digital media and new technology – whether it's to consume media, engage with brands, or interact with others. I’ve worked for over 14 years in customer, content and media research, delivering high-quality, insightful outputs, which answer strategic questions and challenges thinking.
I have worked agency side, across a variety of sectors, and held long term client side insight leadership roles at the BBC, and for the past 6 years, at Yahoo. All of these roles have involved working across online, mobile, social, and new technologies.
With a business background and a breadth and...
Marcadores
online
yahoo
brand
#yahoo #contentmarketing #hourihan #inspiration
malcolm gladwell
london
brand management
sponsor (commercial)
digital media
yahoo!
subconscious
sponsorship
branded content
traditional media
viewing
shortcast
video
optimal
advertising
clips
tv
short form
betfair
sportsbook
odds
bingo
gaming
gambling
egr
casino
ladbrokes
keywords
search
strapline
research
conversion
sponsored search
hitwise
consumer
wobile internet
mobile search
mobile apps
mobile advertising
wobile web
Ver mais
Apresentações
(6)Documentos
(1)Gostaram
(3)Yahoo In Flow research - the real effect of native and content marketing
Patrick Hourihan
•
Há 9 anos
Sandals case study
Lizzie Barclay
•
Há 8 anos
Yahoo! research - 'Appetite' - the hunger for mobile media
Patrick Hourihan
•
Há 14 anos
Personal Information
Organização/Local de trabalho
London, United Kingdom United Kingdom
Cargo
Insight Consultant
Setor
Advertising / Marketing / PR
Site
www.yahoo.co.uk
Sobre
I’m an experienced consumer and media research professional with a passion for understanding how customers use digital media and new technology – whether it's to consume media, engage with brands, or interact with others. I’ve worked for over 14 years in customer, content and media research, delivering high-quality, insightful outputs, which answer strategic questions and challenges thinking.
I have worked agency side, across a variety of sectors, and held long term client side insight leadership roles at the BBC, and for the past 6 years, at Yahoo. All of these roles have involved working across online, mobile, social, and new technologies.
With a business background and a breadth and...
Marcadores
online
yahoo
brand
#yahoo #contentmarketing #hourihan #inspiration
malcolm gladwell
london
brand management
sponsor (commercial)
digital media
yahoo!
subconscious
sponsorship
branded content
traditional media
viewing
shortcast
video
optimal
advertising
clips
tv
short form
betfair
sportsbook
odds
bingo
gaming
gambling
egr
casino
ladbrokes
keywords
search
strapline
research
conversion
sponsored search
hitwise
consumer
wobile internet
mobile search
mobile apps
mobile advertising
wobile web
Ver mais