This document provides an overview of investment opportunities in tourism in Colombia, with a focus on the department of La Guajira. Some of the key points made include: - Tourism is an important industry for Colombia's economy, generating over 1.9 million jobs in 2018. - La Guajira has significant natural and cultural attractions that could support new hotel and tourism infrastructure investments, especially in areas like sun/beach resorts and ecotourism. - Specific regions of La Guajira highlighted for their investment potential include Upper Guajira, Middle Guajira, and locations like Cabo de la Vela, Punta Gallinas, and Manaure.

1. I T ’ S T I M E T O I N V E S T I N C O L O M B I A . C O M . C O
La
GuajiraA N O P P O R T U N I T Y T O
I N V E S T I N T O U R I S M
2019

3. In 2018, FDI reached US $11.01 billion, with 78% concentrated in the
non-mining and non-energy sector.
Colombia’s economy is estimated to grow 3.6% in 2019.
Colombia is part of the OECD, which provides more confidence for
investors Colombia has over 100 free trade zones, more than any other
country in Latin American.
Colombia has over 100 free trade zones, more than any other Latin
American country.
There is a growing middle class with high purchasing power.
Since 2013, the unemployment rate has remained in the single digits (9%).
Through free trade agreements, Colombia has access to 60 countries with
more than 1.5 billion consumers.
There are more incentives to promote foreign direct investment in Colombia.
A FAVORABLE INVESTMENT CLIMATE
WITH BUSINESS OPPORTUNITIES

4. Tourism is the second largest generator of foreign income for Colombia, equal to
12.72% of total exports (2018).
In 2018, 4.2 million non-resident foreigners visited Colombia.
The number of foreign travelers visiting Colombia increased by 8% in
2018 (3% increase in the Americas).
In 2018, tourism’s share of Colombia’s GDP grew by 3.1% compared to
2017.
Tourism generated more than 1.9 million jobs in Colombia in 2018.
25 airlines connect Colombia with 25 different countries, with more than 1,000
weekly international flights.
From 2010 to 2018, 228 hotels opened, offering 23,403 new rooms. Between 2019
and 2020, more than 11,000 new rooms will be built.
There are more incentives to develop the hospitality sector which will benefit travelers.
TOURISM IS A DRIVER FOR
DEVELOPMENT IN COLOMBIA

5. Special 9% income tax rate for 20 years in municipalities with up to
200,000 inhabitants for new, remodeled, or expanded hotels, theme
parks, ecotourism, agritourism parks, and new waterfront docks*
Non-resident foreigners in Colombia are VAT exempted and are
reimbursed in hospitality and tourism services. This applies to the special
customs regime zones of Maicao, Uribia, and Manaure.
The department of La Guajira is one of the tourist destinations where VAT
is not applied to air travel.
INCENTIVES EVOLVE
TO PROMOTE NEW HOTEL
DEVELOPMENTS AND TOURISM PROJECTS
*Note: Income tax for 2019 is 33%
VAT in Colombia is 19%

6. Those who make new
investments in Colombia, with
a value equal to or greater
than 30.000.000 UVT
(aprox. USD 342
millones), and that
generate at least 250 direct
jobs, can enjoy the following
benefits:
OPPORTUNITIES FOR
MEGA INVESTMENTS
LABOR
INCENTIVES
Income tax at 27% (except for hotel income tax that
will remain at 9%).
Fixed assets will be able to depreciate for a minimum
period of 2 years, independent of the asset’s service
life.
They will not be subject to presumptive income tax.
They will not be subject to wealth tax.
A legal and fiscal stability regime will be created to
allow investors to maintain benefits in case of
unfavorable modifications to the regime, in exchange
for a payment of 0.75% of the value of the
investment, made each year for a 5-year period.
Investments in hydrocarbons and mining are excluded
from this regime.
Incentives to hire people with disabilities to obtain
income tax deductions.
Parafiscal contributions and other payroll contributions
can be discounted from companies’ income tax.
First 40,000 jobs: subsidy to companies that hire young
people aged 18 to 28.
Exemption from payments to Caja de Compensación
Familiar (family welfare fund)

7. I T ’ S T I M E T O I N V E S T I N C O L O M B I A . C O M . C O
2030VisionF O R L A G U A J I R A
La Guajira will be the Colombian model of
sustainable tourism. High value-added tourism
will contribute to preserving the region’s
cultural and natural heritage as well as aid in
the comprehensive development of its
communities.

8. LA GUAJIRA
DEPARTMENTS IN TERMS OF NATURE
IS ONE OF COLOMBIA’S RICHEST
AND CULTURE.
It boasts white sand
beaches, deserts, tropical
forests, and a great cultural
richness.
Capital: Riohacha
Area: 20,848 km²
Coastline: 404 km
Population (2018 estimate):
1,040157 inhabitants
Average temperature: 31°C
It is divided into 3 subregions:
Upper
Middle
Southern

9. GENERAL
INFORMATION
Tourism points of interest
Northern birdwatching route
National Natural Park protected area
Biological point of interest
Manaure
Salt Flats
Los Flamencos
Wildlife salt flats
Punta Gallinas
Cabo de la Vela
Taroa Dunes
Macuira National
Natural Park
Sierra Nevada
de Santa Marta
National Park
Palomino
Riohacha
Santa Marta
The region is located in the northeastern part of Colombia. The
Caribbean Sea borders the region to the north and west;
Venezuela lies to the east, the department of Cesar to the south,
and the department of Magdalena to the southeast.

10. More than 500,000 people belonging to various
indigenous, Arabic, and Creole cultures live in the
department of La Guajira.
Wiwa: This group inhabits the southeastern slope of the
massif in the departments of Cesar, Magdalena, and La
Guajira, where there are about 3,000 people. The Wiwas
are farmers who grow and harvest crops.
Kingui: This group, also known as Putomayos, lives in
the municipality of Fonseca. They settled there several
decades ago and work in the clothing industry.
Kogui: This group occupies the Sierra’s northern and
southeastern slopes in La Guajira, Magdalena, and Cesar.
80% live in La Guajira, in the Palomino and Ancho river
basin, and represent 3% of the department’s population.
Arhuacos: People speak chibchana and live in the Sierra
Nevada de Santa Marta’s southern slope. Together with the
Wiwa they represent 1% of the population. They are also
referred to as Ika.
In August 2018, the Decreto de Línea Negra de la Sierra Nevada de Santa
Marta (Black Line Decree), was signed, in order to respect the indigenous
communities’ sacred sites in this area of Colombia. It takes culture and
diversity into account as part of a sustainable development policy.
This Decree does not violate or ignore private property, nor does it violate
acquired rights, third party rights, or ethnic communities’ rights. It does not
regulate or modify prior consultations in the Sierra Nevada, nor does it
convert indigenous communities into environmental authorities.
SOURCE: Office of the President archive 2015-2018.
Wayúu: The Wayúu people represent 38% of the population
of the department of La Guajira. There is a binational
population of approximately 440,000 people. Approximately
18,000 families live in Upper and Middle Guajira.
A MULTICULTURAL
DEPARTMENT,
WITH 5 INDIGENOUS COMMUNITIES

11. Apart from mining, tourism-related services are one of
the department’s main economic activities.
Public administration and defense; obligatory affiliation in social
benefits plans …………………………………………………………
Tourism services (retail, lodging, and food service) …………………..
Construction ……………………………………….........................
Electricity, gas, steam, and air conditioning services ……………......
Others ………………………………………………………………....
Agriculture, livestock, hunting, forestry, and fishing …………………..
Real estate activities …………………………………………….........
Taxes ……………………………………………………………..…..
TOURISM-RELATEDSERVICES ARE ONE OF THE MAIN
ECONOMIC ACTIVITIES
32%
22%
11%
8%
8%
7%
6%
6%
The Brisa free trade zone is located
in the municipality of Dibulla.
It covers 355 hectares along the
Caribbean Sea.
It has a single 21-meter deep-draft
multipurpose port in deep water.
It specializes in bulk and liquid
products.
It is a connection point between
major cities:
-Riohacha (66 kms)
-Santa Marta (109 kms)
-Barranquilla (202 kms)
-Cartagena de Indias (319 kms)
HOLDS AN INDUSTRIAL
COMPLEX
IN THE LARGEST FREE
TRADE ZONE IN COLOMBIA

12. LAND
CONNECTIVITY
ACCESS
AIR OR LAND
using various entry points along the Caribbean corridor. For this reason, the potential to increase the number of travelers
visiting La Guajira should be analyzed, considering the region’s air connectivity, including: Cartagena de Indias,
Barranquilla, Santa Marta, Riohacha, and Valledupar.
Main bus terminal in Riohacha
Main connecting destinations:
Barranquilla, Bogotá, Bucaramanga, Cartagena, Cesar, Ciénaga, Cúcuta, Maicao, Medellín,
Montería, Santa Marta, Tolú, Valledupar
Main transport companies:
Copetran, Expreso Brasilia, Unitransco, Rápido Ochoa
Daily trips: 150 land routes
AIR
CONNECTIVITY
Main airport: Almirante Padilla Airport
Operated by a concession with Aeropuertos de Oriente
Two secondary airports in Puerto Bolívar and Albania, used mainly by the Cerrejón mine
Avianca and VivaAir are the two airlines that operate in this airport.
18 weekly flights to Bogota
TRAVELERS VISIT VARIOUS
DESTINATIONS IN THIS REGION,

13. BARRANQUILLA
Cities: 7
Countries: 2
National flights: 208
International flights: 28
Airlines: 4
CARTAGENA
Cities: 7
Countries: 5
National flights: 346
International flights: 69
Airlines: 11
SANTA MARTA
Cities: 4
National flights: 167
Airlines: 3
RIOHACHA
Cities: 1
National flights: 18
Airlines: 2
VALLEDUPAR
Cities: 3
National flights: 65
Airlines: 4
CONNECTIVITY
IN THE CARIBBEAN CORRIDOR
Riohacha
Santa Marta
Barranquilla
Cartagena
Valledupar
7 cities in Colombia:
Bogotá, Bucaramanga, Cali, Medellín, Montería, Pereira, and San Andrés.
Intraregional connections:
Valledupar /Barranquilla.
5 countries:
Canada, United States, El Salvador, Panama, and Peru.

14. More than 90 tour
operators offer tourism
services in the region
Nature and Adventure
Ecotourism
Birdwatching
Interpretative trails – Trekking
Culture - Architecture and Heritage
Ethno-tourism and indigenous communities
Handicrafts
Sun and Beach
Watersports
MAIN
THE REGION TOURISM
PRODUCTS TO PROMOTE
Operator type
Specialized: 24 companies
Operator type
Local: 29 companies
Operator type
National: 40 companies
Total:
93 companies

15. LA GUAJIRA OFFERS OVER
3,500 HOTEL ROOMS
AND 5,600 BEDS
HOTEL ROOMS BEDS
Currently there are approximately 150
accommodations that have more than
10 rooms, offering a total of 3,573
rooms and 5,611 beds.
80% are small accommodations with
less than 30 rooms.
18% are medium-sized
accommodations ranging from 30 to
100 rooms.
WAYA WUAJIRA HOTEL 140 168
WAYIRA BEACH HOTEL
LA FRONTERA Y RESTAURANTE CLASE 3 Y 4 HOTEL
GUAJIRA REAL HOTEL
ALMIRANTE PADILLA RIOHACHA HOTEL
LAS MULAS AND PARKING LOT HOTEL
JW RIBAI HOTELS
COMBUSTIBLES AND LAS MULAS HOTEL
GIMAURA HOTEL
CENTRO RECREACIONAL WINDSOR
PUERTO VELO HOTEL
TAROA HOTEL
KARIN HOTEL
PORTO AZUL HOTEL
ARIMACA HOTEL
128 184
126 140
84 131
58 130
58 98
56 70
49 49
47 110
47 81
47 51
46 57
46 89
42 42
42 72
The Selina hostel chain is currently
building a hotel project that will offer
100 new rooms.

16. SUCCESS STORY
The Waya Hotel strives for
environmental conservation,
respect for cultural identity, and
inclusive socioeconomic
development in the hotel sector
140 rooms + 8 bungalows with hammocks.
88% average hotel occupancy.
5 years in operation and developed as a
sustainable project from the start
Developed by Abacus Partners.
LEED certified.
Shared value approach with the community
as the main partner: 74% of employees are
from the community (Albania).
Economically profitable operation that
continues to grow.
Leadership in highly relevant projects to
maximize tourism in the department
(Campaña Suma Tus Manos – Cabo de la
Vela cleanup).
Program to promote 14 local businesses, in
partnership with Innpulsa.
ABACUS
PARTNERS
They manage projects that positively impact their
surroundings, generating profitability in 3 sectors:
economic, social, and environmental.
Waya Hotel
G u a j i r a

17. I T ’ S T I M E T O I N V E S T I N C O L O M B I A . C O M . C O
La
GuajiraM A I N A R E A S
W I T H I N V E S T M E N T
O P P O R T U N I T I E S
La Guajira’s landscapes and natural resources
provide many attractions that appeal to both
national and international tourists.
These characteristics make the department of La
Guajira into a dynamic destination with potential
for building new high-quality tourism and hotel
infrastructure for the region.

18. SUN AND BEACH: Beach resort development,
combined with all-inclusive options, in various
segments and niches:
ECOTOURISM: Opportunities to invest in areas
that make the most of the region’s natural
biodiversity:
GREAT POTENTIAL
IN VARIOUS CATEGORIES
FOR HOTEL DEVELOPMENT
Glamping
Hotels with ecolodges
Authentic hotels: inspired by rancherías
All-inclusive resorts for families or adults only
Combination of ecosystems: nature + beach
Oceanfront hotels: Bungalows, stilt houses

19. VARIETY OF TOURISMAREAS TO DEVELOP PROJECTS THAT CONNECT INDIGNEOUS
CULTURE WITH ITS VARIOUS LANDSCAPES
Middle Guajira
Manaure
Cabo de la Vela
Punta Gallinas
Upper Guajira
Indigenous settlement
Private properties
Southern Guajira
Palomino
UPPER GUAJIRA:
Cabo de la Vela
Punta Gallinas
Manaure: Mayapo
MIDDLE GUAJIRA:
Riohacha: Camarones
Dibulla: Palomino
PROPERTY 4 MIDDLE
PROPERTIES 1, 2 MIDDLE
PROPERTY 5 MIDDLE
PROPERTY 3 MIDDLE
PROPERTY 2 UPPER
PROPERTY 1 UPPER
Riohacha

20. UPPER GUAJIRA
A DESTINATION THAT COMBINES
SEA, SUN, AND DESERT
The municipalities that make up the Upper Guajira are: Maicao, Uribia,
and Manaure.
Upper Guajira is a semi-arid desert area in the northern part of Colombia
that includes places such as Cabo de la Vela and Punta Gallinas, which
are very appealing because of the contrast between the sea, sun, salt,
and desert plants.

21. A VARIETY
OF TOURIST ATTRACTIONS
Hills of salt are reflected in pools of water. The shovels
begin to break up the mountains of salt before the sun
rises. The people who collect this mineral in the ponds of
the Manaure salt flats arrive from Riohacha, after
traveling by land 63 kilometers northeast. They arrive
early in the morning to avoid the heat. The landscapes
in this area cover 4,200 hectares.
Salinas de Manaure (Manaure Salt Flats)
Taroa Dunes
The slope to climb the mound of yellow sand is steep,
but you can enjoy a great view of the Caribbean Sea
from the top. This landscape can be seen in the dunes
of Taroa and in Punta Gallinas, the northernmost point in
Colombia and South America. You can arrive by
traveling from Riohacha by land for about three hours,
then by boat from Cabo de La Vela (two hours).
ADVENTURE
SPORTS
Windsurfing and kitesurfing are some of the
most practiced watersports in La Guajira.
These sports provide an incredible experience
on the water for adventure lovers.
ECOTOURISM

22. It is an area of great environmental importance, since it
has the only cloud forest ecosystem in Colombia that
functions as a water regulator for the region.
It is an oasis in the middle of the arid region that sustains
a wide range of fauna and flora that are specially
adapted to survive, grow, and reproduce in this type of
environment.
Possible activities:
- Nature walks and hiking
- Birdwatching
- Wildlife observation
Macuira National Natural Park
Birdwatching
This is one of the most sought after activities, due to the
high levels of endemic species and the multiple
ecosystems to visit in a single excursion. Additionally, the
northern birdwatching route is found in Southern Guajira.
A VARIETY
OF TOURIST ATTRACTIONS

23. LAND AVAILABLE
FOR DEVELOPMENT
Manaure
Francisca Sierra
Lands
Cabo de la Vela
Punta Gallinas
Upper Guajira
PROPERTY 1
Location: Via Uribia-Puerto Bolivar (27
km from Uribia, approx. 40 min.)
Indigenous lands
Beachfront
Value: to be defined according to
negotiations.
Contact: Francisca Sierra
PROPERTY 1 UPPER

24. LAND AVAILABLE
FOR DEVELOPMENT
Manaure
Francisca Sierra
Lands
Cabo de la Vela
Punta Gallinas
Upper Guajira
PROPERTY 2
Location: Mayapo, Manaure. Vehicular
access to the national road towards the
village of Mayapo – Manaure (30 min. from
Riohacha)
Land use: Ecotourism and rural countryside
25 hectares: Borders private properties,
including Hotel Wayira Beach
Coastline: 500 m2 of beachfront property.
Flat land with white sand beaches
Value: COP$ 300 million per hectare
Contact: Rodrigo Solano
PROPERTY 2
UPPER

25. MIDDLE GUAJIRA
A DESTINATION WITH WHITE BEACHES
The municipalities included in Middle Guajira are: Dibulla and Riohacha.
It is located in the central part of La Guajira (in the northern part of the Sierra
Nevada de Santa Marta).
It is characterized by flat lands and less arid rolling landscapes, with white
beaches.
The Middle Guajira is the right area to develop projects since it is the largest
not protected coastal area.
SUN AND BEACH IN NATURE
Riohacha’s beaches are
characterized by their various
shades of blue throughout the day.
Palomino is located between the
Caribbean Sea—with
undeveloped beaches that stretch
for kilometers—and two of the over
thirty rivers that begin in the Sierra
de Santa Marta.
One of the main tourist activities is
tubing down the Palomino River,
offered by different tourism
agencies in the area. Another
activity is to visit the river mouth,
where the river meets the
Caribbean Sea.

26. A VARIETYOF TOURIST ATTRACTIONS
It is possible to watch flamingos eating in
the Los Flamencos Wildlife Sanctuary, in
the village of Camarones, 15 minutes
south of Riohacha. There, hundreds of
these birds bury their beaks in 7,000
hectares of the Camarones River estuary,
searching for brine shrimp—which gives
them their pink color. They also eat shrimp
larvae and other species.
Women dressed in colorful robes and
chase a man wearing a loincloth.
Everyone is barefoot and they move to the
beat of drums. This is the traditional Baile
de la Yonna that takes place at the
indigenous Wayúu rancherías around
Riohacha and other places in La Guajira.
with indigenous communities in the
northern part of la Guajira
Interacting with local communities in a
Wayúu ranchería is an enriching cultural
experience that includes the following
activities:
Culinary Experiences
Music and dance
Los Flamencos Wildlife
Sanctuary
Artisans display mochilas, robes,
hammocks, hats, and other colorful items
available for purchase. There is also the
possibility to participate in a specialized
workshop in the rancherías.
Handicrafts

27. LAND AVAILABLE
FOR DEVELOPMENT
PROPERTY 1
Location: touristic corridor between
Riohacha and Camarones (10-15 min.
from Riohacha airport)
Land use: Ecotourism and rural
countryside
65 hectares
Coastline: 250m of beachfront property
Value: COP$ 70 million per hectare
Contact: Rodrigo Solano
Middle Guajira
Palomino
PROPERTY 1, MIDDLE
Riohacha

28. PROPERTY 2
Location: touristic corridor between
Riohacha and Camarones (10-15 min. from
Riohacha airport)
Land use: Ecotourism and rural
countryside.
200 hectares
Coastline: 1 km of beachfront property.
Value: COP$ 70 million per hectare.
Contact: Rodrigo Solano.
Palomino
PROPERTY 2, MIDDLE
Riohacha
LAND AVAILABLE
FOR DEVELOPMENT
Middle Guajira

29. PROPERTY 3
Location: Vehicular access via the
national road, 5 minutes from Riohacha
Land use: Ecotourism and rural
countryside.
50 hectares: irregular land, native
vegetation.
Extensión de playa: 400m en primera
línea.
Coastline: 400m of beachfront property.
Contact: Rodrigo Solano.
Middle Guajira
Palomino
PROPERTY 3, MIDDLE
Riohacha
LAND AVAILABLE
FOR DEVELOPMENT

30. PROPERTY 4
Location: Palomino, lot that borders the
Palomino River, 75 km from Santa Marta (80
min.)
Land use: Ecotourism and rural countryside.
80 hectares, 1 km of beach, 1.7 km
of riverbank
Value: COP$ 1,000 million per hectare
This land has:
Electricity
The town that borders the property (Palomino) has running
water and a sewage system, which can be easily extended
to the property.
The water is sourced from the Palomino River, but can also
be provided by the town.
Contact: Alfredo Lacouture.
Middle Guajira
Palomino
PROPERTY 4,
MIDDLE
Riohacha
LAND AVAILABLE
FOR DEVELOPMENT

31. PROPERTY 5:
LA CAUQUERA PROJECT
Location: Dibulla
10 hectares: 12.734 m2 of total
constructed area.
Coastline: 250m
Land use: Tourism
Project total cost:
COP$ 100 billion (approx. USD 30
million)
Project description: 160 rooms,
restaurants, pools, spa, children’s area,
sports area, parking (in progress)
Contact: Antonio Pérez
Palomino PROPERTY 5,
MIDDLE
Riohacha
Willing to give up majority of shares.
Middle Guajira
LAND AVAILABLE
FOR DEVELOPMENT

32. I T ’ S T I M E T O I N V E S T I N C O L O M B I A . C O M . C O
La
GuajiraP L A N S F O R G R O W T H
A N D D E V E L O P M E N T I N T H E R E G I O N

33. LA GUAJIRA MUST GROW
THROUGH HIGH-QUALITY AND
SUSTAINABLE TOURISM
The government is designing a
master plan that includes a
vision for the next 10 years,
bringing public and private
entities together, so that La
Guajira develops through
high-quality tourism that
includes local communities.
We want la Guajira to be the
Colombian model of
sustainable tourism, through
high value-added tourism
infrastructure projects.

34. 2.500.000 national and international tourists
45,000 direct and indirect jobs
3.7 trillion pesos of annual income for the region
(1.5 million per tourist)
15,000 hotel rooms
10 tourist docks and 1 marina
1,000,000 visitors via air travel
Infrastructure for the Los Flamencos Wildlife
Sanctuary
An inclusive sustainable tourism model in
partnership with the region’s communities
Larger road infrastructure that generates complete
connectivity throughout the department: including
the Uribia-Puerto Bolivar road, the
Florida-Tomarrazón road, and the Uribia – Bahía
Portete and Nazareth road.
GOALS
FOR 2030

35. HIGH-IMPACT PROJECTS
FOR THE REGION’S
DEVELOPMENT
Special Tourism Projects (PTE):
This is the first Special Tourism Project in Colombia,
which allows us to classify available areas with high
potential for tourism development.
Wider coverage and better water
distribution system for the region:
The Guajira Azul Program will improve the water
distribution system and basic sanitation services in the
department. During the 4-year period, an investment
of $424,144 million is projected, with the goal to
increase rural coverage from 4% to 70% and improve
service and water quality.
National and international promotion:
Promotional activities will invite Colombians to travel
to La Guajira #YOVOY A LA GUAJIRA, and
ProColombia’s international campaign will be
launched in prioritized international markets.
Improvement in connectivity:
Improvement in airport infrastructure to attract new
airlines. Development of river routes, train rails and
roads to facilitate tourists’ access. Development of
touristic products for cruise ships.
Involvement of community into tourism:
Training programs to improve the locals’ skills and
strengthen differentiated tourist product.
V I S I T

36. HOW TO SUCCEED IN
SUSTAINABLE MANAGEMENT ?
HOW TO REDUCE
THE ENVIRONMENTAL
IMPACT?
Complying with regulations
Training employees to use sustainable practices
Ensuring customer satisfaction
Being assertive with advertising material
Grassroots design and development
Understanding the context
Creating communication strategies
Ensuring health and safety standards
Preserving local resources
Reducing pollution
Implementing a waste management plan
Avoiding the use of contaminating products
(pesticides, paint, chemicals)
Making the most of local plant life
Supporting protected and high biodiversity areas
Source: El Equipo Mazzanti

37. HOW TO HAVE A
POSITIVE SOCIAL AND ECONOMIC
IMPACT?
HOW TO PROTECT
CULTURAL HERITAGE?
Supporting local community development
Creating jobs for locals
Establishing fair trade criteria
Supporting local entrepreneurs
Respecting local culture
Avoiding exploitation of resources
Hiring fairly and equally
Protecting employees
Offering basic services
Creating behavioral norms that incentivize respect
for local practices.
Avoiding the alteration of historical elements by
preventing their sale, exchange, or exhibition.
Protecting historical, archeological, cultural, or
spiritual tourist sites.
Incorporating local culture and respecting
intellectual property in this process
Source: El Equipo Mazzanti

38. WE WOULD LIKELA GUAJIRA TO BE
the Colombian model of
sustainable tourism through a
high value-added tourism
offering.
It is a priority to contribute to the
conservation of the region’s
cultural and natural heritage, as
well as to community
development.
As a pioneer in the development
of new destinations and with
experience in the tourism sector,
we are sure that you will be the
best partner to make this initiative
become a reality.

40. I T ’ S T I M E T O I N V E S T I N C O L O M B I A . C O M . C O
La
Guajira
Leaving a positive legacy of social
development, economic growth, and
preservation of cultural and natural heritage is
possible with strategic and committed partners.
The sustainable transformation of La Guajira is
A CALL TO EVERYONE.
This material was prepared for informational purposes only.
Circulation, use, copies, or distribution is not allowed.
V I S I T