Enterprise 2.0
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1) Social Media & Networks 2) Paradigma Shift 2) Enterprise 2.0 3) Cases
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Enterprise 2.0
- 1. Enterprise 2 . 0 © Tom Purves Peter Parycek Donau-Universität Krems
- 2. 5 IT -Trends 1) Virtualization Cloud Computing Cloud Storage Client Virtualization 2) Workplace Client Mobile Connectivity User Interface Innovation 3) Data, Information & Knowledge Unified Communication Semantic Web Social Media & Networks 4) Security 5) Sourcing Cf. Bruno Messmer, Swisscom IT Services AG
- 3. 1) Social Media & Networks © Tom Purves
- 5. Enhancer # 1 Internet & Social Media Increased Use & Network Effect
- 6. 01/10/10 Enhancer # 2 T oo ls
- 7. Enhancer # 3 Net Generation
- 9. Social Media & Networks have passed the tipping point! http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic
- 10. World domination of Facebook http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png
- 11. Facebook demographic facts (Austria)
- 12. Online social networks, Mar 19th 2008, from The Economist print edition
- 13. 2) Paradigma Shift © Tom Purves
- 15. Hierarchy vs. Network
- 16. vs
- 17. vs
- 18. vs
- 20. 3) Enterprise 2 . 0 © Tom Purves
- 22. Potential Benefits of E2.0 Fostering Innovation Information Discovery Maintaining Knowledge Productivity Fostering Collaboration Expertise Location More Transparency Modern Workplace http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032
- 23. E2.0 Technical Overview http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg
- 24. Strategic Applications Operations / IT / Back Office Line of Business Customer Service Sales Marketing Product Development Online Community Enterprise 2.0 Crowd Sourcing Crowd Sourcing Cloud API, SaaS Mashups http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223
- 25. Enterprise 2.0 Landscape http://www.zdnet.com/blog/hinchcliffe/
- 28. Phase 1: Communicate Wiki Blog Forum Employees Customers Partners Source: Joey Bernal
- 29. Phase 2: Collaborate Network Discovery Information Sharing Expert Location Employees Customers Partners Communities Source: Joey Bernal
- 30. Phase 3: Innovate Reviews Crowdsourcing User Generated Content Employees Customers Partners Communities Support Activities Source: Joey Bernal Feedback & Ideas Tagging
- 31. Implementation Framework Source: Ross Dawson
- 32. External Guidelines Be yourself, speak in the first person Respect copyrights & faire use laws Be respectful Don‘t let it interfere with your work Add value, be honest Protect confidential & proprietary information Practice personal responsibility Source: Joey Bernal
- 33. 4) Enterprise 2 . 0 : Cases © Tom Purves
- 38. Collaboration (Models) 01/10/10 Gary P. Pisano, Roberto Verganti : Which Kind of Collaboration Is Right for You? HBR 12/08
- 39. Source: Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/
- 41. Innovation community (B2C) CSR + Innovation + Participation
- 45. Dr. Peter Parycek, MSc Center for E-Government, Danube University Krems [email_address] +43 2732 893-2312 http://www.donau-uni.ac.at/egov http://digitalgovernment.wordpress.com/ http://linkedin.com/parycek http://www.slideshare.net/parycek http://twitter.com/parycek 01/10/10
- 47. Recommendation s Enterprise 2.0
- 48. Recommendations Social Media & Networks
Notas do Editor
- http://www.flickr.com/photos/thomaspurves/522157472/ Thanks to Thomas Purves, who wrote on his flickr wall „ Makes me think of Enterprise 2.0” - seen on the walls of the MoMA (On the left side “Closed Enterprise 1.0 in a silo”; On the right side “open enterprise 2.0”)
- Cf. Bruno Messmer (Swisscom IT Services AG) „IT Megatrends und Ihre Bedeutung für Geschäft und Gesellschaft“
- http://www.flickr.com/photos/thomaspurves/522157472/
- http://theconversationprism.com/
- Driver/enhancer/motivator http://www.flickr.com/photos/splorp/4151207/sizes/l/
- http://www.flickr.com/photos/36040317@N02/3621999401/
- http://www.flickr.com/photos/will-lion/2670366345/sizes/o/
- http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic
- http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png
- http://www.thomashutter.com/index.php/2010/01/facebook-demographische-zahlen-deutschland-schweiz-osterreich-per-31-01-2010/
- http://www.flickr.com/photos/thomaspurves/522157472/
- http://epub.oeaw.ac.at/?arp=0x0022053f http://www.nzz.ch/nachrichten/kultur/literatur_und_kunst/ordnung_und_unordnung_des_wissens_1.4941730.html
- Most contribution systems offer no financial compensation to contributors. In fact, payment can destroy participation by undermining a sense of collaboration and trust. Rather, they rely on motivations intrinsic to humanity—or involve contributions that require no motivation at all, because the user contributes without realizing it. I’m contributing? Some systems collect participants’ resources or data as a by-product of things people are doing for other purposes. As shoppers buy from Amazon, they automatically contribute to its recommendation engine, which suggests products based on the ratings and purchase decisions of other customers. Practical solutions. In some systems, participants contribute in order to get reasonably immediate rewards. For example, the site Del.icio.us enables users to organize their bookmarks of websites. A by-product of this activity is that, when aggregated, the bookmarks produce an index to the web that is valuable to others. Social reward. Many systems provide the benefits of interaction with others: being part of a community with a common interest, generating business prospects, getting a date—the drivers behind social networks like Facebook and LinkedIn. Reputation. Contribution can be sparked by a desire for public recognition, like Amazon’s badge for a “top 1,000 reviewer,” or for the admiration of peers: Wikipedia articles carry no authorship credit, yet authors earn the respect of other contributors. Self-expression. Many user contribution systems thrive on individuals’ desire to air their thoughts, opinions, or creative expression, with the possibility of real-time feedback from users—witness the six million videos on YouTube. Altruism . Why would a person write a glowing online review of a restaurant—when it may become harder to get a table if others act on the opinion? Some people want to help local diners or reward superb restaurant owners. Others simply want the truth to be heard.
- http://www.flickr.com/photos/thomaspurves/522157472/
- Sources: Forrester, APC, Hinchcliffe & Co, http://www.zdnet.com/blog/hinchcliffe/enterprise-20-finding-success-on-the-frontiers-of-social-business/744
- http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032
- http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg
- http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223
- Joey Bernal, „Web 2.0 & Social Networking for the Enterprise“, p. 232
- (pl. forums/fora)
- http://implementingenterprise2.com/IE2_framework.pdf http://www.amazon.com/gp/product/1441486909?ie=UTF8&tag=advancedhumantec&linkCode=as2&camp=1789&creative=9325&creativeASIN=1441486909
- http://www.flickr.com/photos/thomaspurves/522157472/
- http://www.zdnet.de/itmanager/tech/0,39023442,39147673,00.htm
- http://www.groundswelldiscussion.com/groundswell/awards2009/detail.php?id=119
- Mystarbucksidea.com http://www.socialmedia.org/blog/my-starbucks-idea-generates-70000-ideas-in-its-first-year/
- http://www.flickr.com/photos/fidelman/ Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/
- http://www.freshnetworks.com/case-studies/support-communities http://www.itbusinessedge.com/cm/blogs/all/customers-in-control-at-dells-ideastorm/?cs=11673 http://money.cnn.com/2008/09/03/technology/fortt_dell.fortune/ Twitter@DellOutlet : generated more than $2 million in revenue.
- http://www.openplanetideas.com/how-can-sony-technology-be-used-to-address-environmental-challenges/inpiration/
- allowing these companies to tap the talents of a global, scientific community without having to employ everybody full time.
- http://allamericaninvestor.blogspot.com/2009/03/goldcorp-gg-twelve-times-your-money-in.html Source: Wikinomics Rob McEwen, CEO of Goldcorp Inc. turned his underperforming $100 Mio company into a $9 Bio juggernaut: searched for new deposits of gold. They found deposits of new gold, as much as thirty times the amount Goldcorp was currently mining. Its own geologists struggled to give an exact estimate of the gold’s value and exact location. When he came across the concepts of Linus Torvalds, he launched the open “Goldcorp Challenge” with a total of $750 K prize money to participants with the best methods and estimates. “ There were capabilities I had never seen before in the industry”. Now he estimates the collaborative process shaved two to three years off their exploration time.