2. Digital Advertising and PR
• Many of the same things apply to Advertising and
Public Relations as they do in Journalism
• Conversation and Engagement
• Thought leadership
3. Implications for companies and
• Take idea of personal brand and extend to corporate
or professional settings
• You must try tools to be able to recommend them for
your company or clients
• PR used to be about controlling the message; now it is
about engaging the conversation
• Possible because social media tools allow;
inexpensive and accessible
• Extends power of word of mouth
• Search Engine Optimization still reflects incoming
• Must also track, measure, adapt
4. Social's Influence
• Facebook – 800 million active users; added 200 million in 2011
• Twitter – more than 140 millions active users making 340 million
tweets per day.
• LinkedIn has 150 million + active users
• Experian estimates that 91% of online American adults (approx. 129
million) access some form of social media each month.
• 98% of 18- to 24-year-olds access social accounts monthly.
• Approximately 40% access accounts through mobile
• Social media adoption amongst small business doubled from 2009
• 51% of Facebook users and 64% Twitter users are more likely to
buy from a brand they follow.
5. Social Media Strategy
• The 3 most important reasons small businesses leverage
social media are:
– Connecting with customers
• What are your goals for social media?
• How does social fit into larger company or digital strategy?
– Web presence
• What is the value you are adding to the community?
– Thought leadership
• What value is your social media activity bringing to you? How can you
• Develop guidelines, support best practices
• Crush It and Thank You Economy by Gary Vaynerchuk
• Delivering Happiness by Tony Hsieh
• Brian Solis - http://www.briansolis.com/
• Jeremiah Owyang - http://www.web-strategist.com/blog/
• Charlene Li - http://www.charleneli.com/
22. For details and bookings contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015