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Publish Your First App on the AppExchange

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Publish Your First App on the AppExchange

  1. 1. Publish Your First App on the AppExchange ​ Emily Hudson ​ Associate ISV Technical Evangelist ​ ehudson@salesforce.com ​ @EmilySFDC ​ 
  2. 2. ​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995: ​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. ​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
  3. 3. Agenda Build your app on the Salesforce1 Platform Package your app Join the Partner Program 1 2 3 Distribute and support your app with the Partner Program 4
  4. 4. Agenda Build your app on the Salesforce1 Platform Package your app Join the Partner Program 1 2 3 Distribute and support your app with the Partner Program 4
  5. 5. The Power of the Platform Why should I use the Salesforce platform?
  6. 6. 2010 2013201220112009200820072006 Our Mission: Cloud Computing Driver, Catalyst and Evangelist 1st Enterprise SaaS 1999 | | | | | | | | | 2005 “Salesforce is a Platform Company. Period.” TechCrunch 3M+ Installs $1.9b+ partner revenue 2,800 AppExchange Apps Most Trusted Enterprise Cloud Today Our Mission: Cloud Computing Driver, Catalyst and Evangelist 1m Installs 1st Enterprise TrustSite Launch
  7. 7. 3 Types of Apps ClickSoftware FairsailCameleon Sage Live Horizontal PhilipsVeeva Kimble Hotel Ninjas VerticalCRM Super-Chargers Distribution Engine CloudAppsEvernote LinkedIn Extending Our App Extending Our App & Our Platform Extending Our Platform Customer: Existing Salesforce Users Customer: ANY User Customer: ANY User
  8. 8. The Fast Path from Idea to App Managed Packages Trials & Provisioning AppExchange Lead & Usage Metrics Customized Branding Push & Pull Upgrades License Management Go To Market Remote Support Canvas APIs & Connectivity Mobile SDK & Dev. Packs Multi- Language IDE, Ant & Workbench UX Frameworks Your Innovation Declarative Tools Apex, SOSL & SOQL Reliability Performance at Scale Trusted Security Multi-Tenant 3 Upgrades per Year Infrastructure Marketing Cloud Heroku1 Analytics Cloud Sharing, Audit & Compliance Customization & Localization Work-flows & Scripts Users, ID & Authentication Dashboard & Report Builder Enterprise Search Core Capabilities Salesforce1 Mobile Social Objects & Communities
  9. 9. The Fast Path from Idea to App Managed Packages Trials & Provisioning AppExchange Lead & Usage Metrics Customized Branding Push & Pull Upgrades License Management Go To Market Remote Support Canvas APIs & Connectivity Mobile SDK & Dev. Packs Multi- Language IDE, Ant & Workbench UX Frameworks Your Innovation Declarative Tools Apex, SOSL & SOQL Reliability Performance at Scale Trusted Security Multi-Tenant 3 Upgrades per Year Infrastructure Marketing Cloud Heroku1 Analytics Cloud Sharing, Audit & Compliance Customization & Localization Work-flows & Scripts Users, ID & Authentication Dashboard & Report Builder Enterprise Search Core Capabilities Salesforce1 Mobile Social Objects & Communities
  10. 10. The Fast Path from Idea to App Managed Packages Trials & Provisioning AppExchange Lead & Usage Metrics Customized Branding Push & Pull Upgrades License Management Go To Market Remote Support Canvas APIs & Connectivity Mobile SDK & Dev. Packs Multi- Language IDE, Ant & Workbench UX Frameworks Your Innovation Declarative Tools Apex, SOSL & SOQL Reliability Performance at Scale Trusted Security Multi-Tenant 3 Upgrades per Year Infrastructure Marketing Cloud Heroku1 Analytics Cloud Sharing, Audit & Compliance Customization & Localization Work-flows & Scripts Users, ID & Authentication Dashboard & Report Builder Enterprise Search Core Capabilities Salesforce1 Mobile Social Objects & Communities
  11. 11. The Fast Path from Idea to App Managed Packages Trials & Provisioning AppExchange Lead & Usage Metrics Customized Branding Push & Pull Upgrades License Management Go To Market Remote Support Canvas APIs & Connectivity Mobile SDK & Dev. Packs Multi- Language IDE, Ant & Workbench UX Frameworks Your Innovation Declarative Tools Apex, SOSL & SOQL Reliability Performance at Scale Trusted Security Multi-Tenant 3 Upgrades per Year Infrastructure Marketing Cloud Heroku1 Analytics Cloud Sharing, Audit & Compliance Customization & Localization Work-flows & Scripts Users, ID & Authentication Dashboard & Report Builder Enterprise Search Core Capabilities Salesforce1 Mobile Social Objects & Communities
  12. 12. What apps do Customers really want?
  13. 13. Top 20 Apps of Interest in the next 12 to 18 months 2015 Customer satisfaction surveys 1 Advanced sales analytics/sales performance management 2 Data cleansing, data quality services 3 Data integration tools 4 Lead management 5 Email response management 6 Advanced workflow 7 Mobile apps focused on the needs our sales organization 8 More capabilities for using Salesforce on mobile devices 9 A general mobile app like Salesforce1 10 Campaign list building 11 Advanced BI/analytics (outside of sales, marketing, and support) 12 Mobile business card scanning 13 Salesforce for Outlook integration with Gmail including calendar and contact sync 14 Contract management 15 Electronic signatures and workflow 16 Content marketing 17 Commissions, compensation, incentive management 18 Quote management 19 Drip campaigns/multi-step campaigns/nurturing campaigns 20 Customer Surveys #1, Advanced Sales Analytics to #2 Source: Salesforce Customer Relationship survey conducted June 2015 by an independent third-party Confirmit. Sample Size N=925-287, varies per app type.  
  14. 14. Top 20 Apps of Interest in the next 12 to 18 months 2011 2012 2013 2014 2015 Δ Customer satisfaction surveys 3 4 2 2 1 +1 Advanced sales analytics/sales performance management 13 9 10 1 2 -1 Data cleansing, data quality services 2 3 4 4 3 +1 Data integration tools 21 20 17 7 4 +3 Lead management 5 5 5 6 5 +1 Email response management 11 12 6 8 6 +2 Advanced workflow 12 19 8 5 7 -2 Mobile apps focused on the needs our sales organization 8 New More capabilities for using Salesforce on mobile devices 4 1 1 3 9 -6 A general mobile app like Salesforce1 10 New Campaign list building 6 7 15 11 +4 Advanced BI/analytics (outside of sales, marketing, and support) 26 23 11 9 12 -3 Mobile business card scanning 12 13 -1 Salesforce for Outlook integration with Gmail including calendar and contact sync 19 14 14 0 Contract management 7 13 14 13 15 -2 Electronic signatures and workflow 29 22 15 17 16 +1 Content marketing 17 New Commissions, compensation, incentive management 20 16 20 19 18 +1 Quote management 22 17 18 21 19 +2 Drip campaigns/multi-step campaigns/nurturing campaigns 17 28 21 18 20 -2 Customer Surveys Moves to #1, Advanced Sales Analytics to #2 Source: Salesforce Customer Relationship survey conducted June 2015 by an independent third-party Confirmit. Sample Size N=925-287, varies per app type.  
  15. 15. Become a Partner Join the Salesforce ecosystem
  16. 16. Agenda Build your app on the Salesforce1 Platform Package your app Join the Partner Program 1 2 3 Distribute and support your app with the Partner Program 4
  17. 17. App Demo How do I build on the platform?
  18. 18. Agenda Build your app on the Salesforce1 Platform Package your app Join the Partner Program 1 2 3 Distribute and support your app with the Partner Program 4
  19. 19. Publish on the AppExchange How do I package my app?
  20. 20. Managed Packages Enable Distribution ISV App with ISV IP Managed Package Customer Salesforce Instance Workflows and triggers ISV Custom Object ISV Fields in Standard Object ISV Code Field Field Field 1011010 1010010 0010101 Customers install the Managed Package in their Salesforce instance Managed Package Your Unique Namespace License Management IP Protection Trials Upgrades Branding Remote Support Tools
  21. 21. Managed vs. Unmanaged Packages Managed Package Unmanaged Package Non-Upgradeable Components Non-Upgradeable Components Upgradeable Components All Attributes All Attributes Developer- Editable Attributes Subscriber- Editable Attributes Locked Attributes
  22. 22. Agenda Build your app on the Salesforce1 Platform Package your app Join the Partner Program 1 2 3 Distribute and support your app with the Partner Program 4
  23. 23. Publish on the AppExchange How do I submit my listing?
  24. 24. Agenda Build your app on the Salesforce1 Platform Package your app Join the Partner Program 1 2 3 Distribute and support your app with the Partner Program 4
  25. 25. High Level Architecture for Easy Expenses Lightning Component Custom Objects Salesforce1 Mobile Reports & Dashboard Users
  26. 26. Customer Push Upgrades AppExchange Usage Metrics Manage your business with go-to-market technology Sell and market with your brand Manage Upgrades Process Orders List on the AppExchange License Management Manage Licenses Branded Login Branded Emails Trials Provision Trials Channel Order App Analyze Data
  27. 27. Partners Distribute their Packages to Customer Orgs ​ Managed packages are installed from the AppExchange Managed Package Managed Package Managed Package Managed Package 1.0 1.0 1.0 1.0
  28. 28. Partners Distribute their Packages to Customer Orgs ​ Managed packages are installed from the AppExchange Managed Package Managed Package Managed Package Managed Package 1.0 1.0 1.0 1.0
  29. 29. Partners Distribute their Packages to Customer Orgs ​ Using Push Upgrades, New Versions of Packages are pushed to customers Managed Package Managed Package Managed Package Managed Package 1.1 1.1 1.1 1.1
  30. 30. How Do I Get Started? Register to be a partner at https://partnersignup.salesforce.com Sign up for a free DE org at https://developer.salesforce.com/ signup Explore the Partner Community p.force.com
  31. 31. Helpful Resources Sessions to attend: Keys to Distributing Your App- Tuesday 2:30 - 2:50 Keys to Supporting Your Customers- Tuesday 3:30 - 3:50 Insider’s Guide to AppExchange Security Review- Wednesday 12:00 - 12:40 Pushing New Versions of Your App- Thursday 11:30 - 11:50 Building Dynamic Packages- Thursday 12:00 - 12:40 3 Common Mistakes ISVs Make when Publishing their App- Thursday 4:00 - 4:20 Resources: •  Documentation on https://developer.salesforce.com •  Developer forums – https://developer.salesforce.com/forums •  Partner Community – https://partners.salesforce.com •  Success Community – https://success.salesforce.com •  Security Review – http://p.force.com/security •  Force.com Workbook – https://developer.salesforce.com/page/Force.com_workbook
  32. 32. Share Your Feedback, and Win a GoPro! 3 Earn a GoPro prize entry for each completed survey Tap the bell to take a survey2Enroll in a session1
  33. 33. Partner Community ​ Your one-stop shop for education and engagement http://partners.salesforce.com/ •  Partner Program Details •  Communications •  Training •  Leads, Opportunities, & Projects •  AppExchange Publishing •  Webinars & Recordings •  Office Hours •  Sales & Marketing Resources •  Technical Support
  34. 34. Looking for the Partner Session Replays and Slides? ​ See the Partner Community Calendar – September 15-18, 2015 http://p.force.com/calendar
  35. 35. New ISV Module on Trailhead ​ Earn your badge! https://trailhead.salesforce.com/module/isvforce_basics
  36. 36. Get into the Zone: The Partner Zone! :: Partner Community Theater :: Live feeds of the major Keynotes :: Free lunch served daily! :: Concierge :: Tech Expert Bar :: Partner Program Staff :: Charging stations :: Featured Partner Services :: Coffee Bar :: Prize Giveaways Daily partner networking events – 3:00pm - 5:00pm •  Tuesday, Sept 15 – Luau Theme •  Wednesday, Sept 16 – Global Theme •  Thursday, Sept 17 – Fiesta Theme
  37. 37. Celebrate Success at the AppBash ​ AppBash “I left my Cloud in San Francisco” ​ When: Wednesday, September 16 ​ Where: City View at the Metreon ​ Who: Partners and Customers ​ Access: Full Conference or Booth Pass plus ID required ​ Time: 7:00pm – partners & alliances employees ​ 9:00pm – customers and employees welcome
  38. 38. Q&A
  39. 39. Thank you

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