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Ingenex digital marketing Campaign

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final presentation, new media dl spring 2010

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Ingenex digital marketing Campaign

  1. 1. Presented By Domenique A. Parks
  2. 2. <ul><li>Ingenex Digital Marketing Agency is a leading digital agency that facilitates Companies’ understanding of the internet then teaches them how to utilize digital media to grow their business. </li></ul><ul><li>The Goal: to increase market share and to increase traffic to company websites through internet marketing. </li></ul>
  3. 3. <ul><li>Theme : </li></ul><ul><li>Marketing Unrestricted </li></ul><ul><li>Explanation: </li></ul><ul><li>Marketing Unrestricted will be considered a movement. It will allow Ingenex to become a need for companies versus an option. The services provided by Ingenex will be marketed as necessary components for a successful business. </li></ul>
  4. 4. <ul><li>Social Media Marketing </li></ul><ul><li>We will use social media to give future current and future clients assurance. We will provide an online chat room in which clients can receive immediate feedback if they have any questions or concerns. It is very important for clients to feel like they can reach igenex at any time. We will called this our “ rest assured program .” </li></ul>
  5. 5. <ul><li>E-Commerce </li></ul><ul><li>The Ingenex company site will add a “swag” section and in this section we will sell items to current satisfied clients. A portion of the price Each item will be given to an organization participating with the green movement, which compliments the eco friendly services and foundation of ingenex. </li></ul>
  6. 6. <ul><li>Youtube advertising </li></ul><ul><li>We will advertise Ingenex services on youtube. Youtube is a online community that produces high traffic and visibility. The company site will have links that will take you directly to the youtube ad which we will create an entertaining yet informative 30 sec spot for prospective clients to view. In this day and age time is everything and this generation is very visual therefore it is imperative to visualize company goals for future clients. </li></ul>
  7. 7. <ul><li>How will we measure the success of Marketing Unrestricted? </li></ul><ul><li>Monitoring company site traffic </li></ul><ul><li>Monitoring numbers of new clients after new strategy has been in places for 6 months versus the previous 6 months. </li></ul><ul><li>Monitoring youtube advertisement views. </li></ul><ul><li>Track sales of swag </li></ul>
  8. 8. <ul><li>The budget: $30,000 </li></ul><ul><li>Allocations </li></ul><ul><ul><li>Social media- $12,000 </li></ul></ul><ul><ul><li>E-commerce- $10,000 </li></ul></ul><ul><ul><li>Youtube adv- </li></ul></ul><ul><ul><li>$8,000 </li></ul></ul>
  9. 9. <ul><li>The Marketing Unrestricted Campaign will begin in January and run for a year following the pulsing method with heavy up advertising during major holidays when companies need help increasing business the most. </li></ul>