1. MARKET STUDY ON CONSUMER PREFERENCES TOWARDS GILLETTE PRODUCTS

2. Gillette India Limited (GIL) is one of India's well-known FMCG Companies. Incorporated in the year 1985 as Indian Shaving Products Limited. The world's largest personal care and household products company. Gillette India Limited was ranked amongst the Top Ten Best Employers of India in Best Employers of India. INTRODUCTION

4. GODREJ

5. Old spice

6. Dettol

7. Park Avenue COMPETITORS

9. Population size- The project specially meant for Men only as they are the ones who engage in shaving habits. So, data is collected for those men who do shave on a regular interval of time. Sample size- Sample size for this project was 150. Location- Data was collected within Chandigarh people from different age groups. Data collected from colleges, Shopping Malls and other Residential Areas. Research Methodology

11. DATA ANALYSIS

17. Gillette razor is ranked first as compared to other brands. Gillette also holds its hands in disposable Razor Market too. In shaving gel category Gillette is a leading brand. People are not fond of using electric shaver Most of the respondents used cologne/ perfume based after shave lotion. FINDINGS

18. Online Marketing should be adopted Mixed bundling pricing Brand Extension RECOMMENDATIONS

19. THANK YOU