Mathew Sweezey presents on marketing challenges today and the benefits of integration your CRM and your marketing efforts.

1. Can you Live without Marketing Automation? Why Integrated Marketing Automation is a Must Mathew Sweezey

2. What is ahead A little about me Marketing,like it was 1999 The Smartest man in 1999 The Real World Apprenda: A Marketing Automation Success Story

3. Mathew Sweezey Director of Sales, Pardot Europe

4. Jesse

5. Me

6. Prince: He recorded “Party like its 1999”

7. Excel Silo Tools Salesforce 1999

8. Email CRM Website Excel Silo Tools

9. Number of Leads ROMI

10. “Spreadsheet” “Jockey”

11. Lead A Lead B

12. Form = Lead Excel Trying to create these would invoke another type of "Four Letter” word in 1999

13. “This is not a lead” The Lead Black hole

14. 1999 Silo Tools

15. Smartest Man in 1999

16. Excel Content

17. Excel Silo Tools Woof Woof

18. Marketing Automation In 1999

19. 2011 Silo Tools

20. Marketing Automation It’s what happens when your CRM, Email, and Website are all in one house Silo Tools

21. Excel Salesforce.com 2011

22. Excel Big Brother Tracking

23. Lead Scoring Excel

24. Cold Leads In MQL Out Silo Tools

25. Sales now bows to your Greatness

26. Excel Automatic ROI Tracking

27. Thinks you deserve a Promotion So Jealous!

28. Excel Silo Tools

29. Form Submission Salesforce.com Excel Auto-responder Email Silo Tools

30. Marketing Team of 2 Salesforce.com + Marketing Automation Excel Silo Tools

31. 40 300 Excel Leads per month Silo Tools

32. Sales connectswith 1 in 4 MQLs instead of 1 in 18 Excel Silo Tools

33. www2.Pardot.com/dreamforce2011 Excel Silo Tools

34. Mathew Sweezey Mathew.sweezey@pardot.com @msweezey